Tag Archives: Achieving

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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High Noon in the Automotive Industry

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High Noon in the Automotive Industry by Helmut Becker
English | 2006 | ISBN: 3540258698 | 273 Pages | PDF | 3 MB
This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60's in an environment which has subsequently developed from national into global economics.

High Noon in the Automotive Industry
Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces continue to labour under the notion that they are still fully autonomous and sovereign when shaping national economic policy. And pretend as though their own national state were still the "m- ter in its own house" that despite unbridled market economics could c- tinue to dictate to the economy and companies how to live and in which "rooms". All that has become fiction. The laws of globalization diminish the – noeuvring space for shaping national economic policy. Even if many folks today don't want to hear it: The issue is no longer achieving what is soc- politically desirable for the own society but rather the optimal adaptation of society and social benefits to the politically practicable.
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The Unofficial Guide to Opening a Franchise

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Jason R. Rich "The Unofficial Guide to Opening a Franchise"
Wiley | 2007-02-27 | ISBN: 0470089512 | 384 pages | PDF | 1 MB

The Unofficial Guide to Opening a Franchise
The inside scoop for when you want more than the official line!
So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes:
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The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success

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The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success By Henry Cloud
Publisher: Har..perBusi..ness 2008 | 256 Pages | ISBN: 0061466425 | PDF | 1 MB

The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success
Do you feel that if you could get rid of some of the chaos in your work life, you could take your performance to a greater level? Do you stay late at the office many nights, trying to empty an inbox that never seems to diminish? Do you have difficulty dealing with cantankerous bosses or passive-aggressive coworkers? Do you find yourself checking your BlackBerry-almost against your will-during dates, family dinners, or your children's soccer games? If you've answered yes to any of the above, chances are you feel fragmented, pulled in too many directions at once, frustrated. Your work life has taken over your personal life.
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The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success

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The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success By Henry Cloud
Publisher: Har..perBusi..ness 2008 | 256 Pages | ISBN: 0061466425 | PDF | 1 MB

The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Professional Success
Do you feel that if you could get rid of some of the chaos in your work life, you could take your performance to a greater level? Do you stay late at the office many nights, trying to empty an inbox that never seems to diminish? Do you have difficulty dealing with cantankerous bosses or passive-aggressive coworkers? Do you find yourself checking your BlackBerry-almost against your will-during dates, family dinners, or your children's soccer games? If you've answered yes to any of the above, chances are you feel fragmented, pulled in too many directions at once, frustrated. Your work life has taken over your personal life.
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Cases on Information Technology Entrepreneurship

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Jose A. Medina-garrido, Salustiano Martinez-fierro, Jose Ruiz Navarro, "Cases on Information Technology Entrepreneurship"
English | 2008 | ISBN: 1599046121 | PDF | pages: 341 | 5,4 mb

Cases on Information Technology Entrepreneurship
Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any other business realm: using IT as a strategic advantage, entrepreneurs can quickly move toward achieving their business goals. Cases on Information Technology and Entrepreneurship is a cutting-edge look into how IT can be the structural foundation of an entrepreneurship, and describes specific examples of IT as the base of a start-up company–providing insight into the successes and failures of applying IT in innovative ways.
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When: The Art of Perfect Timing

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When: The Art of Perfect Timing by When: The Art of Perfect Timing
English | 2013 | ISBN: 1118226119 | 304 pages | EPUB | 1,6 MB

When: The Art of Perfect Timing
An elegant and counterintuitive guide to achieving perfect timing
Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early-or too late-and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience-all of which may be unreliable-but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis.

The book is the first to offer an efficient and comprehensive way to think through any timing issue
Filled with dozens of lively stories illustrating good and bad timing in all walks of life-business, warfare, medicine, sports, entertainment and the arts
Written by Stuart Albert, one of the foremost timing experts in the world and developer of the first practical, research-based method for turning the skill of timing into a competitive advantage
Engaging and counterintuitive, When will show everyone, regardless of the work they do, or the life they live, that "it's all in the timing."
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The Essence of Photography: Seeing and Creativity

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The Essence of Photography: Seeing and Creativity by Bruce Barnbaum
2014 | ISBN: 1937538516 | English | 196 pages | PDF | 82 MB

The Essence of Photography: Seeing and Creativity
There is a lot more to photography than simply picking up a camera, pointing it toward something, and tripping the shutter. Achieving a great photograph requires thought and preparation, an understanding of the photographic process, and a firm grasp of how light and composition affect a photo. There must be personal involvement and personal expression. There must be experimentation, with the recognition that only a small percentage of experiments end successfully.

In this book, best-selling author and world-renowned photographer and teacher Bruce Barnbaum explores these seldom-discussed issues by drawing upon his personal experiences and observations from more than 40 years of photographing and teaching. In addition to photographs, Bruce also uses painting, music, and writing, as well as the sciences and even business, to provide pertinent examples of creative thinking. These examples serve as stepping-stones that will lead you to your own heightened ability to see and be creative.

Creativity is a topic that is almost wholly ignored in formal education because most instructors think that it cannot be taught or learned. To the contrary, Bruce has proven that photographic seeing and creativity can be taught, learned, and improved. This book expands on the ideas that are central to Bruce's method of teaching photography, which he has used in workshops for the past 41 years.

Included in the book are in-depth discussions on the following topics:

Defining your own unique rhythm and approach as a photographer
How to translate the scene in front of you to the final photograph
The differences and similarities between how an amateur and a professional approach photography
The differences between realism and abstraction, and the possibilities and limitations of each
Learning to expand your own seeing and creativity through classes, workshops, and associating with other photographers
Why the rules of composition should be ignored
How to follow your passion
When to listen to the critics and when to ignore them

The book is richly illustrated with over 90 photographs taken by Bruce as well as other photographers.Seeing and creativity are difficult to teach, but not impossible. This very different, perhaps groundbreaking book is sure to inspire photographers of all skill levels-from beginners to seasoned professionals-to think deeply about the issues involved in creating successful photographs.
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Back to Full Employment

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Back to Full Employment (Boston Review Books) by Robert Pollin
English | 2012 | ISBN: 0262017571 | ISBN-13: 9780262017572 | 208 pages | PDF | 6,4 MB
Full employment used to be an explicit goal of economic policy in most of the industrialized world. Some countries even achieved it. In Back to Full Employment, economist Robert Pollin argues that the United States–today faced with its highest level of unemployment since the Great Depression–should put full employment back on the agenda.

Back to Full Employment
There are good reasons to seek full employment, Pollin writes. Full employment will help individuals, families, and the economy as a whole, while promoting equality and social stability. Equally important, creating a full-employment economy can be joined effectively with two other fundamental policy aims: ending our dependence on fossil fuels and creating an economy powered by clean energy.

Explaining views on full employment in macroeconomic theory from Marx to Keynes to Friedman, Pollin argues that the policy was abandoned in the United States in the 1970s for the wrong reasons, and he shows how it can be achieved today despite the serious challenges of inflation and globalization. Pollin believes the biggest obstacle to creating a full-employment economy is politics. Putting an end to the prevailing neoliberal opposition to full employment will require nothing less than an epoch-defining reallocation of political power away from the interests of big business and Wall Street and toward the middle class, working people, and the poor, while mounting a strong defense of the environment. In the end, achieving full employment will be a matter of political will: Can the United States make having a decent job a fundamental right?
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