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It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today

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It's Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today by The Gang
English | 2015 | ISBN: 0062225111, 1783298391 | 256 pages | EPUB | 1,3 MB

It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today
“The Gang” from It’s Always Sunny in Philadelphia attempts their most ill-conceived, get-rich quick scheme yet: publishing a “self-help book” to hilarious, sometimes dangerous, and often revolting, results.

The Gang may have finally found their golden ticket. Left alone to close down Paddy’s Pub one night, Charlie Kelly inadvertently scored himself, and his friends, the opportunity of a lifetime—a book deal with a real publishing company, real advance money, and a real(ly confused) editor. While his actual ability to read and write remains unclear, Charlie sealed the deal with some off-the-cuff commentary on bird law and the nuances of killing rats (and maybe with the help of some glue fumes in the basement with an unstable editor on a bender). While The Gang is stunned by the news, and the legally binding, irrevocable contract left on the bar, they are also ready to rise to the task and become millionaires—and of course, help Charlie actually write the book.

In their own inimitable voices, Charlie, Mac, Dennis, Sweet Dee, and Frank weigh in on important topics like Relationships, Financial Success and Career, Fashion and Personal Grooming, Health and Diet, and Survival Skills, providing insane advice, tips, tricks, and recipes (Rum Ham anyone?) as only they can.

Fans of It’s Always Sunny in Philadelphia rejoice and welcome the most influential work in the history of the written word (or at least since the script for The Nightman Cometh): The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today.

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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine

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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine and Agriculture by Claus Jacob and Gilbert Kirsch
English | 2014 | ISBN: 9401789525 | 482 pages | PDF | 13,2 MB

Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine
Nature endows us with a treasure chest of Green Gold full of amazing redox-active' substances which interfere with numerous biological processes in our own body, in animals, bacteria, fungi and plants. Whilst such natural products are all around and also in us, we still do not fully understand how these compounds actually work. This book attempts to resolve some of the mysteries and riddles associated with such products. Written by more than thirty international experts from academia and industry, it places a focus on modern developments in this field and considers such natural products from various angles, from their isolation and characterization all along to product development and commercialization. Throughout, the reader will be confronted with modern approaches which enable the efficient identification and isolation of new natural products, help to elucidate their mode(s) of action and permit practical uses in Medicine, Cosmetics, Agriculture, Industry and as functional foods.
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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance (EPUB)

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Bernard Marr, "Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance"
English | ISBN: 1118965833 | 2015 | EPUB | 256 pages | 3 MB
Convert the promise of big data into real world results
There is so much buzz around big data. We all need to know what it is and how it works – that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results – and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy.

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance (EPUB)
This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. * Discusses how companies need to clearly define what it is they need to know * Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions * Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them * Includes many high-profile case studies from the author's work with some of the world's best known brands

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TTC How We Learn (Audiobook)

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TTC How We Learn (Audiobook)
English | MP3 128 kbps | 24 Lectures | 361 MB
Learning is a lifelong adventure. It starts in your mother's womb, accelerates to high speed in infancy and childhood, and continues through every age, whether you're actively engaged in mastering a new skill, intuitively discovering an unfamiliar place, or just sleeping, which is fundamental to helping you consolidate and hold on to what you've learned. You are truly born to learn around the clock.

TTC How We Learn (Audiobook)
But few of us know how we learn, which is the key to learning and studying more effectively. For example, you may be surprised by the following:

People tend to misjudge what they have learned well, what they don't yet know, and what they do and do not need to practice.
Moments of confusion, frustration, uncertainty, and lack of confidence are part of the process of acquiring new skills and new knowledge.
Humans and animals explore their worlds for the sake of learning, regardless of rewards and punishment connected with success.
You can teach an old dog new tricks. In fact, older learners have the benefit of prior knowledge and critical skills—two advantages in learning.
Shedding light on what's going on when we learn and dispelling common myths about the subject, How We Learn introduces you to this practical and accessible science in 24 half-hour lectures presented by Professor Monisha Pasupathi of the University of Utah, an award-winning psychology teacher and expert on how people of all ages learn.

A Course about You

Customers of The Great Courses are already devoted to lifelong learning and may be surprised at how complicated the process of learning is. We have a single word for it—learn—but it occurs in a fascinating variety of ways, which Professor Pasupathi recounts in detail. She describes a wide range of experiments that may strike a familiar chord as you recognize something about yourself or others:

scripts: We have trouble recalling specific events until we have first learned scripts for those events. Young children are prodigious learners of scripts, but so are first-time parents, college freshmen, foreign travelers, and new employees.
Variable ratio reinforcement: Children whining for candy are usually refused, but the few occasions when parents give in encourage maximal display of the behavior. The same principle is behind the success of slot machines and other unpredictable rewards.
Storytelling: Telling stories is fundamentally an act of learning about ourselves. The way we recount experiences, usually shortly after the event, has lasting effects on the way we remember those experiences and what we learn from them.
Sleeper effect: Have you ever heard something from an unreliable source and later found yourself believing it? Over time, we tend to remember information but forget the source. Paradoxically, this effect is stronger when the source is less credible.
Dr. Pasupathi's many examples cover the modern history of research on learning—from behaviorist theory in the early 20th century to the most recent debates about whether IQ can be separated from achievement, or whether a spectrum of different learning styles and multiple intelligences really exist.

What You Will Learn

You start by examining 10 myths about learning. These can get in the way of making the fullest use of the extraordinary capacity for learning and include widespread beliefs, such as that college-educated people already know how to maximize learning or that a person must be interested in a subject in order to learn it.

Professor Pasupathi then covers mistaken theories of learning, such as that lab animals and humans learn in the same way or that the brain is a tabula rasa, a blank slate that can absorb information without preparation. Babies might seem to be a counterexample, showing that you can learn from scratch. However, you examine what newborns must know at birth in order for them to learn so much, so quickly.

Next you explore in depth how humans master different tasks, from learning a native language or a second language, to becoming adept at a sport or a musical instrument, to learning a new city or a problem-solving strategy, to grasping the distinctive style of thinking required in mathematics and science. Then you look inside the learning process itself, where many factors come into play, including what is being learned and the context, along with the emotions, motivations, and goals of the learner. You close by considering individual differences. Some people seem to learn without effort. How do they do it?

Tips on Learning

Along the way, Professor Pasupathi offers frequent advice on how to excel in many different learning situations:

Mastering material: Testing yourself is a very effective strategy for mastering difficult material. Try taking a blank sheet of paper and writing down everything you can recall about the subject. Then go back and review the material. Next, try another blank sheet of paper.
Second-language learning: Becoming fluent in a second language in adulthood is difficult because your brain is tuned to your native language and misses important clues in the new language. To overcome this obstacle, immerse yourself among native speakers of the new language.
Motivating a child: When trying to motivate a schoolchild to learn, avoid controlling language, create opportunities to give the child a sense of choice, and be careful about excessive praise and other forms of rewards, which can actually undermine learning.
Maintaining a learning edge: Middle-aged and older adults can preserve their learning aptitude by exercising to maintain cardiovascular health, staying mentally active, and periodically trying a new challenge, such as learning to draw or studying new dance steps.
Adventures in Learning

Winner of prestigious teaching awards from her university's chapter of Psi Chi, the National Honor Society in Psychology, Dr. Pasupathi brings today's exciting field of learning research alive. Her descriptions of ongoing work in her field, in which she is a prominent participant, are vivid and insightful, allowing you to put yourself into a given experiment and ask, "How would I react under these circumstances? What does this tell me about my own approach to learning?"

By the time How We Learn ends, you will appreciate the incredible breadth of what we learn in our lifetimes, understand the commonality and diversity of human learning experiences, and come away with strategies for enhancing your own adventures in learning.

"Learning is a human birthright," says Professor Pasupathi. "Everything about us is built for lifelong learning—from our unusually long childhood and our large prefrontal cortex to our interest in novelty and challenge." And she finds reason for optimism about the future of humanity due to our almost miraculous capacity to learn.

About Your Professor

Dr. Monisha Pasupathi is Associate Professor of Psychology at the University of Utah. She holds a Ph.D. in Psychology from Stanford University. She joined the faculty at Utah in 1999 after completing a postdoctoral fellowship at the Max Planck Institute for Human Development in Germany.

Professor Pasupathi has been honored multiple times for her teaching. She was named Best Psychology Professor by her university's chapter of Psi Chi, the National Honor Society in Psychology. Psi Chi also awarded her the Outstanding Educator Award and Favorite Professor Award.

Professor Pasupathi's research focuses on how people of all ages learn from their experiences, particularly through storytelling. She is coeditor of Narrative Development in Adolescence: Creating the Storied Self, and her work has been published widely in scholarly journals.

Directory of TTC Teaching Company – How We Learn 2012

01 Myths about Learning.mp3
02 Why No Single Learning Theory Works.mp3
03 Learning as Information Processing.mp3
04 Creating Representations.mp3
05 Categories, Rules, and scripts.mp3
06 What Babies Know.mp3
07 Learning Your Native Tongue.mp3
08 Learning a Second Language.mp3
09 Learning How to Move.mp3
10 Learning Our Way Around.mp3
11 Learning to Tell Stories.mp3
12 Learning Approaches in Math and Science.mp3
13 Learning as Theory Testing.mp3
14 Integrating Different Domains of Learning.mp3
15 Cognitive Constraints on Learning.mp3
16 Choosing Learning Strategies.mp3
17 Source Knowledge and Learning.mp3
18 The Role of Emotion in Learning.mp3
19 Cultivating a Desire to Learn.mp3
20 Intelligence and Learning.mp3
21 Are Learning Styles Real.mp3
22 Different People, Different Interests.mp3
23 Learning across the Lifespan.mp3
24 Making the Most of How We Learn.mp3
How We Learn.txt

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Change They Can’t Believe In: The Tea Party and Reactionary Politics in America

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Christopher S. Parker, Matt A. Barreto, "Change They Can't Believe In: The Tea Party and Reactionary Politics in America"
English | ISBN: 0691151830, 0691163618 | 2013 | PDF | 378 pages | 11 MB

Change They Can’t Believe In: The Tea Party and Reactionary Politics in America
Are Tea Party supporters merely a group of conservative citizens concerned about government spending? Or are they racists who refuse to accept Barack Obama as their president because he's not white? Change They Can't Believe In offers an alternative argument–that the Tea Party is driven by the reemergence of a reactionary movement in American politics that is fueled by a fear that America has changed for the worse. Providing a range of original evidence and rich portraits of party sympathizers as well as activists, Christopher Parker and Matt Barreto show that what actually pushes Tea Party supporters is not simple ideology or racism, but fear that the country is being stolen from "real Americans"–a belief triggered by Obama's election. From civil liberties and policy issues, to participation in the political process, the perception that America is in danger directly informs how Tea Party supporters think and act.

The authors argue that this isn't the first time a segment of American society has perceived the American way of life as under siege. In fact, movements of this kind often appear when some individuals believe that "American" values are under threat by rapid social changes. Drawing connections between the Tea Party and right-wing reactionary movements of the past, including the Know Nothing Party, the Ku Klux Klan of the 1920s, and the John Birch Society, Parker and Barreto develop a framework that transcends the Tea Party to shed light on its current and future consequences.

Linking past and present reactionary movements, Change They Can't Believe In rigorously examines the motivations and political implications associated with today's Tea Party.
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Discipline Of Architecture

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Discipline Of Architecture by Andrzej Piotrowski
English | 2000 | ISBN: 0816636648 | 344 Pages | PDF | 3 MB
Architecture A polemical look at how architectural knowledge is produced, disseminated, and received.

Discipline Of Architecture
In the vast literature on architectural theory and practice, the ways in which architectural knowledge is actually taught, debated, and understood are too often ignored. The essays collected in this groundbreaking volume address the current state of architecture as an academic and professional discipline. The issues considered range from the form and content of architectural education to the architect's social and environmental obligations and the emergence of a new generation of architects. Often critical of the current paradigm, these essays offer a provocative challenge to accepted assumptions about the production, dissemination, and reception of architectural knowledge. Contributors: Sherry Ahrentzen, U of Wisconsin-Milwaukee; Stanford Anderson, MIT; Carol Burns, Harvard U; Russell Ellis, UC Berkeley; Thomas Fisher, U of Minnesota; Linda Groat, U of Michigan; Kay Bea Jones, Ohio State U; David Leatherbarrow, U of Pennsylvania; A. G. Krishna Menon, TVB School of Habitat Studies, India; Garth Rockcastle, U of Minnesota; Michael Stanton, American U, Beirut; Sharon E. Sutton, U of Washington; David J. T. Vanderburgh, Universit Catholique de Louvain, Belgium; and Donald Watson, Rensselaer Polytechnic Institute. Andrzej Piotrowski is associate professor of architecture and Julia Williams Robinson is professor of architecture, both at the University of Minnesota. Translation Inquiries: University of Minnesota Press.
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Bob Dylan – Chronicles: Volume One by Bob Dylan

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Bob Dylan – Chronicles: Volume One by Bob Dylan
English | Sep 19, 2005 | ISBN: 0743478649 | 304 Pages | PDF | 62,8 MB

Bob Dylan – Chronicles: Volume One by Bob Dylan
This is the first spellbinding volume of the memoir of one of the greatest musical legends of all time. In CHRONICLES Volume One, Bob Dylan takes us back to the early 1960s when he arrived in New York to launch his phenomenal career. Dylan's New York is a magical city of possibilities — smoky, nightlong parties; literary awakenings; transient loves and unbreakable friendships. Elegiac observations are punctuated by jabs of memories, penetrating and tough. By turns revealing, poetical, passionate and witty, CHRONICLES: Volume One is a mesmerizing window on Bob Dylan's thoughts and influences. Utilizing his unparalleled gifts of storytelling and the exquisite expressiveness that are the hallmarks of his music, Bob Dylan turns CHRONICLES: Volume One into a poignant reflection on life, and the people and places that helped shape the man and the art. 'Dylan's writing never loses its richness, its sense of crystalline observation. He's unexpectedly frank about his own shortcomings – but not too frank. Throughout, a careful balance has been struck between elusiveness and revelation. Readers hoping to gain admittance to Dylan's inner sanctum may be surprised by how far in they are allowed to venture' – John Preston, SUNDAY TELEGRAPH 'An extremely good book indeed, actually a great one. If you are not weeping with gratitude by the end, then frankly, the age has passed you by . . . I cannot remember a book that has made me happier than this one' – Bryan Appleyard, SUNDAY TIMES 'Witty and beautifully written . . . Anyone who grew up with his music is bound to find it fascinating' – GUARDIAN
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Email Marketing Madness!: How To Compel Your Subscribers to Open Your Emails And Take Action Now

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Email Marketing Madness!: How To Compel Your Subscribers to Open Your Emails And Take Action Now by Dan Lok
English | Jan 7, 2015 | ASIN: B00RYFUK6I | 89 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 3 MB
The results from every email mini-course, every email newsletter, every autoresponder message, every solo mailing I.E. Any email you send are completely at the mercy of that singular set of two options.

Email Marketing Madness!: How To Compel Your Subscribers to Open Your Emails And Take Action Now
Opened or not opened.

If your mailing is not opened by your subscriber, then you have absolutely zero chance of getting that subscriber to respond to whatever is inside. Ouch.

If your mailing is opened, then it's up to the message inside to get the subscriber to respond as you desire and take action. (Hint: This is the better of the two options :-)

Your success or failure as a email marketer is dependent firstly upon getting your subscribers to open your emails.

The magic ratio for email marketing is simple

"The number of subscribers who RESPOND to your mailings is directly proportional to the number of subscribers who READ your mailings."

It's a numbers game.

* If you have 1,000 subscribers and 5% open your email (50 subs) and 10% of those actually take action (5 subs), you have a total of 5 responses / 1,000 subscribers.

* If you have 1,000 subscribers and 10% open your email (100 subs) and the response rate (10%) stays the same, then you'll have 10 responses / 1,000 subscribers.

The more people who OPEN your emails, the more people who RESPOND to your emails.

Of course, getting your subscribers to open your emails can, in itself, be a bit of a tricky proposition these days.

You don't have to look very hard to realize that email results aren't what they used to be.

The good news is I have put together a list of the top 40 subject line archetypes you can "swipe and deploy" to make your opening rates soar.

All you have to do is fill in the blanks, and out pops a subject line that is guaranteed to compel your subscribers to open your emails and take immediate action!
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How Brains Make Up Their Minds

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How Brains Make Up Their Minds by Walter J. Freeman
English | Feb 15, 2001 | ISBN: 0231120087 | 146 Pages | PDF | 27 MB
I think, therefore I am. The legendary pronouncement of philosopher René Descartes lingers as accepted wisdom in the Western world nearly four centuries after its author's death. But does thought really come first? Who actually runs the show: we, our thoughts, or the neurons firing within our brains?

How Brains Make Up Their Minds
Walter J. Freeman explores how we control our behavior and make sense of the world around us. Avoiding determinism both in sociobiology, which proposes that persons' genes control their brains' functioning, and in neuroscience, which posits that their brains' disposition is molded by chemistry and environmental forces, Freeman charts a new course–one that gives individuals due credit and responsibility for their actions.

Drawing upon his five decades of research in neuroscience, Freeman utilizes the latest advances in his field as well as perspectives from disciplines as diverse as mathematics, psychology, and philosophy to explicate how different human brains act in their chosen diverse ways. He clarifies the implications of brain imaging, by which neural activity can be observed during the course of normal movements, and shows how nonlinear dynamics reveals order within the fecund chaos of brain function.
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