Tag Archives: advent

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Whatsapp Law

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Whatsapp Law by Pavan Duggal
English | Jan 8, 2015 | ASIN: B00S0CW3FK | 48 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 3 MB
Today is the age of mobile applications. Various mobile applications of different nature and character are being used by mobile users across the world.

Whatsapp Law
One of the most important and popular mobile application is WhatsApp messenger. The advent and the increase growth of WhatsApp messenger has shown not just the popularity of the mobile app but has also given rise to various legal policy and regulatory issues pertaining to use of WhatsApp. A lot of people use WhatsApp in a for granted manner, without understanding the legal ramifications of the use of WhatsApp. However the increase usage of WhatsApp, in different parts of the world, has given rise to various legal and policy considerations and issues which require further discussion as time passes by.

This eBook seeks to elaborate on the legal, policy and regulatory issues impacting WhatsApp at a global level. It also sensitizes about the emerging trends pertaining to evolution of WhatsApp jurisprudence and seeks to collate dos and don'ts that users need to keep in mind while using WhatsApp as a platform.

This eBook should be of immense value for WhatsApp users and others stakeholders in the mobile ecosystem to sensitize them about the legal ramifications and aspects concerning WhatsApp activities.

This eBook is an absolute must for all stakeholders in the digital and mobile ecosystem as also all students of law, legal practitioners, law libraries, law enforcement agencies, lawmakers and other stakeholders who want to understand the legalities concerning WhatsApp and its use.
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“Advances in Electrocardiograms: Methods and Analysis” ed. by Richard M. Millis

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"Advances in Electrocardiograms: Methods and Analysis" ed. by Richard M. Millis
InTeOpP | 2012 | ISBN: 9533079231 9789533079233 | 401 pages | PDF | 20 MB
This volume lays the groundwork for understanding the technical aspects of these advancements. This volume is complemented with anatomical diagrams, electrocardiogram recordings, flow diagrams and algorithms which demonstrate the most modern principles of electrocardiography. The five sections of this volume, Cardiac Anatomy, ECG Technique, ECG Features, Heart Rate Variability and ECG Data Management, provide comprehensive reviews of advancements in the technical and analytical methods for interpreting and evaluating electrocardiograms.

“Advances in Electrocardiograms: Methods and Analysis” ed. by Richard M. Millis
The chapters which form this volume describe how the technical impediments inherent to instrument-patient interfacing, recording and interpreting variations in electrocardiogram time intervals and morphologies, as well as electrocardiogram data sharing have been effectively overcome. The advent of novel detection, filtering and testing devices are described. Foremost, among these devices are innovative algorithms for automating the evaluation of electrocardiograms.

Contents
Part 1 Cardiac Structure and Function
1 Cardiac Anatomy
Part 2 ECG Technique
2 Low-Frequency Response and the Skin-Electrode Interface in Dry-Electrode Electrocardiography
3 Implantation Techniques of Leads for Left Ventricular Pacing in Cardiac Resynchronization Therapy and Electrocardiographic Consequences of the Stimulation Site
4 Non Contact Heart Monitoring
5 Automated Selection of Optimal ECG Lead Using Heart Instantaneous Frequency During Sleep
Part 3 ECG Feature Analysis
6 A Novel Technique for ECG Morphology Interpretation and Arrhythmia Detection Based on Time Series Signal Extracted from Scanned ECG Record
7 QT Interval and QT Variability
8 The Electrocardiogram – Waves and Intervals
9 Quantification of Ventricular Repolarization Dispersion Using Digital Processing of the Surface ECG
10 Medicines and QT Prolongation
11 Concealed Conduction
12 Recognition of Cardiac Arrhythmia by Means of Beat Clustering on ECG-Holter Recordings
Part 4 Heart Rate Variability
13 Electrocardiographic Analysis of Heart Rate Variability in Aging Heart
14 Changes of Sympathovagal Balance Measured by Heart Rate Variability in Gastroparetic Patients Treated with Gastric Electrical Stimulation
15 Associations of Metabolic Variables with Electrocardiographic Measures of Sympathovagal Balance in Healthy Young Adults
Part 5 ECG Signal Processing
16 An Analogue Front-End System with a Low-Power On-Chip Filter and ADC for Portable ECG Detection Devices
17 Electrocardiogram in an MRI Environment: Clinical Needs. Practical Considerations. Safety Implications. Technical Solutions and Future Directions
18 Customized Heart Check System by Using Integrated Information of Electrocardiogram and Plethysmogram Outside the Driver's Awareness from an Automobile Steering Wheel
19 Independent Component Analysis in ECG Signal Processing
Part 6 ECG Data Management
20 Broadening the Exchange of Electrocardiogram Data from Intra-Hospital to Inter-Hospital
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“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham

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"50 Shades of Digital Marketing" by Francesca James, Hannah Durham
BoBoCoAe | 2013 | ISBN: 8740305600 9788740305609 | 114 pages | PDF | 6 MB
This book has been put together by the producers of the Digital Marketing Show. Aimed at ‘mainstream' marketers rather than digital businesses or agencies the event is content rich with presentations from experts and digital practitioners.

“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham
Contents
Spoiler alert
1 The Rise and Rise of the Influencer – What it means to today's marketers
2 The Changing Psychology of the Social Shopper
3 Leverage your Assets!
4 Learn from the Media's Example
5 The Value Theory of Content Marketing: It's Priceless!
6 Top three tips for winning at multi-channel
7 If You Don't Know Where you're Going – All Roads Lead There!
8 Optimising your Inventory for Online Ad Campaigns
9 What Does the Future hold for the Marketing Organisation?
10 Don't Mistake Reach for Influence
11 Developing a Mobile App vs. a Mobile Website
12 The Rise of Visual Social Media – Instagram, Pinterest and Tumblr
13 The Role Video has to play in Driving Traffic and Increasing Profitability
14 The Integration of Search and Social
15 The Importance of Speed to eCommerce Companies
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO
17 The Dos and Don'ts of Dealing with Bloggers
18 SEO Q&A on In-Depth Articles
19 How to take Relationship Marketing to the Next Level
20 Why Linkedln Is Your Best Lead Generation Friend
21 Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for 'lost in data'?
22 It's Time to up Your Email Game
23 The Future of Online Content – Link Attributes and the Authored Web
24 Has Digital Changed PR
25 PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
26 The Power of Seduction
27 Treat your Website like a Shop or Dealership
28 Has Digital Killed Traditional?
29 Building an e-commerce Business from Zero
30 Hold the Champagne
31 Full Stack Marketing 101
32 Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
33 Advertising Needs More People Who Understand the Data
34 How to Reach More Customers and Deliver on your Brand Promise
35 How important is "Time of Day sending'?
36 Why Expertise and Empathy are the Future of Digital Marketing
37 'Digital' Still Means So Many Different Things to Different People
38 Improving Conversions: Make it Easier to connect with your Customers
39 Why Marketers Need to Understand the Benefits of Mobile First
40 Are We Forgetting the Primary Function of a Mobile?
41 Time to get Emotional
42 Making the Most of Email Marketing Metrics
43 There's No Such Thing as Free Web Traffic
44 Digital Tactics: What Are You Going to Commit to?
45 Digital Marketing: The Science behind the Art?
46 Device Slice is King!
47 The Advent of Customer Engagement Marketing
48 How to Convince a Personal Brand to Use Your Company Brand
49 Why It's Not Enough to Be Liked on Social Media
50 Social Customer Service – Are You Ready To Connect?
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Bayesian Analysis of Gene Expression Data

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Bani K. Mallick, David Gold, "Bayesian Analysis of Gene Expression Data"
2009 | ISBN-10: 0470517662 | 252 pages | PDF | 4 MB

Bayesian Analysis of Gene Expression Data
The field of high-throughput genetic experimentation is evolving rapidly, with the advent of new technologies and new venues for data mining. Bayesian methods play a role central to the future of data and knowledge integration in the field of Bioinformatics. This book is devoted exclusively to Bayesian methods of analysis for applications to high-throughput gene expression data, exploring the relevant methods that are changing Bioinformatics. Case studies, illustrating Bayesian analyses of public gene expression data, provide the backdrop for students to develop analytical skills, while the more experienced readers will find the review of advanced methods challenging and attainable. This book: Introduces the fundamentals in Bayesian methods of analysis for applications to high-throughput gene expression data. Provides an extensive review of Bayesian analysis and advanced topics for Bioinformatics, including examples that extensively detail the necessary applications. Accompanied by website featuring datasets, exercises and solutions. offers a unique introduction to both Bayesian analysis and gene expression, aimed at graduate students in Statistics, Biomedical Engineers, Computer Scientists, Biostatisticians, Statistical Geneticists, Computational Biologists, applied Mathematicians and Medical consultants working in genomics. Bioinformatics researchers from many fields will find much value in this book.
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Bayesian Analysis of Gene Expression Data

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Bani K. Mallick, David Gold, "Bayesian Analysis of Gene Expression Data"
2009 | ISBN-10: 0470517662 | 252 pages | PDF | 4 MB

Bayesian Analysis of Gene Expression Data
The field of high-throughput genetic experimentation is evolving rapidly, with the advent of new technologies and new venues for data mining. Bayesian methods play a role central to the future of data and knowledge integration in the field of Bioinformatics. This book is devoted exclusively to Bayesian methods of analysis for applications to high-throughput gene expression data, exploring the relevant methods that are changing Bioinformatics. Case studies, illustrating Bayesian analyses of public gene expression data, provide the backdrop for students to develop analytical skills, while the more experienced readers will find the review of advanced methods challenging and attainable. This book: Introduces the fundamentals in Bayesian methods of analysis for applications to high-throughput gene expression data. Provides an extensive review of Bayesian analysis and advanced topics for Bioinformatics, including examples that extensively detail the necessary applications. Accompanied by website featuring datasets, exercises and solutions. offers a unique introduction to both Bayesian analysis and gene expression, aimed at graduate students in Statistics, Biomedical Engineers, Computer Scientists, Biostatisticians, Statistical Geneticists, Computational Biologists, applied Mathematicians and Medical consultants working in genomics. Bioinformatics researchers from many fields will find much value in this book.
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Pediatric Hydrocephalus

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Pediatric Hydrocephalus By G. Cinalli, W.J. Maixner, C. Sainte-Rose
2005 | 454 Pages | ISBN: 8847021731 | PDF | 81 MB

Pediatric Hydrocephalus
In the last ten years the pediatric neurosurgeon has witnessed a real revolution in the diagnosis and treatment of pediatric hydrocephalus, the most frequently encountered condition in everyday clinical practice. The evolution of MRI and the advent of neuroendoscopic surgery have resuscitated the interest in the classification, etiology and pathophysiology of hydrocephalus. The book offers an updated overview on the recent progress in this field, and a new approach to hydrocephalus: the reader will find in it a modern and new presentation of an old disease, where genetics, endoscopy, cost-effectiveness analyses and many other aspects of the various therapies are extensively discussed. The volume will be useful not only for neurosurgeons, but for all specialists interested in the various aspects of hydrocephalus: pediatricians, radiologists, endocrinologists, pathologists and geneticists.
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