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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Entertainment Industry Economics: A Guide for Financial Analysis

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Harold L. Vogel "Entertainment Industry Economics: A Guide for Financial Analysis"
Cambridge University Press | 2007-04-23 | ISBN: 0521874858 | 646 pages | PDF | 2 MB

Entertainment Industry Economics: A Guide for Financial Analysis
In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
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Better Humans?: Understanding the Enhancement Project

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Michael Hauskeller, "Better Humans?: Understanding the Enhancement Project"
English | ISBN: 1844655571, 1844655563 | 2013 | 240 pages | PDF | 13 MB

Better Humans?: Understanding the Enhancement Project
Developments in medical science have afforded us the opportunity to improve and enhance the human species in ways unthinkable to previous generations. Whether it's making changes to mitochondrial DNA in a human egg, being prescribed Prozac, or having a facelift, our desire to live longer, feel better and look good has presented philosophers, medical practitioners and policy-makers with considerable ethical challenges. But what exactly constitutes human improvement? What do we mean when we talk of making "better" humans? In this book Michael Hauskeller explores these questions and the ideas of human good that underpin them. Posing some challenging questions about the nature of human enhancement, he interrogates the logic behind its processes and examines the justifications behind its criteria. Questioning common assumptions about what constitutes human improvement, Hauskeller asks whether the criteria proposed by its advocates are convincing. The book draws on recent research as well as popular representations of human enhancement from advertising to the internet, and provides a non-technical and accessible survey of the issues for readers and students interested in the ethics and politics of human enhancement.
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Search Engine Optimization For Dummies (5th Edition)

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Peter Kent, "Search Engine Optimization For Dummies (5th Edition)"
English | ISBN: 1118336852 | 2012 | PDF | 456 pages | 19,3 MB

Search Engine Optimization For Dummies (5th Edition)
Increase your online ranking with this beginner guide to SEO!
Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

Covers search engine basics to help you get started
Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
Explains how to use link popularity in order to boost rankings
Zeroes in on advertising your site by using pay-per-click options
Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
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Shunt: The Story of James Hunt

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Shunt: The Story of James Hunt By Tom Rubython
2010 | 764 Pages | ISBN: 0956565603 | EPUB + MOBI | 7 MB + 8 MB

Shunt: The Story of James Hunt
James Hunt was no ordinary racing driver and this is no ordinary sports biography. Hunt was simply the most colourful and charismatic driver ever to have raced in Formula One. Tom Rubython, the author of the best-selling Life of Senna, has written a new biography called Shunt – the story of James Hunt. At 624 pages plus 64 pages of photographs, this promises to be the sports biography of the year. Meticulously planned, enthusiastically researched and passionately written, this is the definitive biography of Hunt for all time. The launch will be accompanied by a press campaign, serialisations and advertising, combined with an 18-city book tour by the author.
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“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham

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"50 Shades of Digital Marketing" by Francesca James, Hannah Durham
BoBoCoAe | 2013 | ISBN: 8740305600 9788740305609 | 114 pages | PDF | 6 MB
This book has been put together by the producers of the Digital Marketing Show. Aimed at ‘mainstream' marketers rather than digital businesses or agencies the event is content rich with presentations from experts and digital practitioners.

“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham
Contents
Spoiler alert
1 The Rise and Rise of the Influencer – What it means to today's marketers
2 The Changing Psychology of the Social Shopper
3 Leverage your Assets!
4 Learn from the Media's Example
5 The Value Theory of Content Marketing: It's Priceless!
6 Top three tips for winning at multi-channel
7 If You Don't Know Where you're Going – All Roads Lead There!
8 Optimising your Inventory for Online Ad Campaigns
9 What Does the Future hold for the Marketing Organisation?
10 Don't Mistake Reach for Influence
11 Developing a Mobile App vs. a Mobile Website
12 The Rise of Visual Social Media – Instagram, Pinterest and Tumblr
13 The Role Video has to play in Driving Traffic and Increasing Profitability
14 The Integration of Search and Social
15 The Importance of Speed to eCommerce Companies
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO
17 The Dos and Don'ts of Dealing with Bloggers
18 SEO Q&A on In-Depth Articles
19 How to take Relationship Marketing to the Next Level
20 Why Linkedln Is Your Best Lead Generation Friend
21 Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for 'lost in data'?
22 It's Time to up Your Email Game
23 The Future of Online Content – Link Attributes and the Authored Web
24 Has Digital Changed PR
25 PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
26 The Power of Seduction
27 Treat your Website like a Shop or Dealership
28 Has Digital Killed Traditional?
29 Building an e-commerce Business from Zero
30 Hold the Champagne
31 Full Stack Marketing 101
32 Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
33 Advertising Needs More People Who Understand the Data
34 How to Reach More Customers and Deliver on your Brand Promise
35 How important is "Time of Day sending'?
36 Why Expertise and Empathy are the Future of Digital Marketing
37 'Digital' Still Means So Many Different Things to Different People
38 Improving Conversions: Make it Easier to connect with your Customers
39 Why Marketers Need to Understand the Benefits of Mobile First
40 Are We Forgetting the Primary Function of a Mobile?
41 Time to get Emotional
42 Making the Most of Email Marketing Metrics
43 There's No Such Thing as Free Web Traffic
44 Digital Tactics: What Are You Going to Commit to?
45 Digital Marketing: The Science behind the Art?
46 Device Slice is King!
47 The Advent of Customer Engagement Marketing
48 How to Convince a Personal Brand to Use Your Company Brand
49 Why It's Not Enough to Be Liked on Social Media
50 Social Customer Service – Are You Ready To Connect?
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Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

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Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies by Kirsten Ostherr
2013 | ISBN: 019973724X, 0199737258 | English | 320 pages | PDF | 4 MB

Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age?

Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
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The Definitive Guide to Google AdWords by Bart Weller

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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns (Expert's Voice in Web Development) by Bart Weller
English | May 8, 2012 | ISBN: 1430240148 | 385 Pages | PDF | 22 MB
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

The Definitive Guide to Google AdWords by Bart Weller
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The Definitive Guide to Google AdWords by Bart Weller

FREEDownload : The Definitive Guide to Google AdWords by Bart Weller

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns (Expert's Voice in Web Development) by Bart Weller
English | May 8, 2012 | ISBN: 1430240148 | 385 Pages | PDF | 22 MB
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

The Definitive Guide to Google AdWords by Bart Weller
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