Tag Archives: affordable

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Philip’s Atlas of the Universe

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Philip's Atlas of the Universe
English | Physics, Astronomy | 14. December 2007 | ISBN-10: 0540091189 | 316 pages | Djvu | 8 mb
This edition contains many new features, from explanations of dark matter and neutrinos to techniques of digital observing and photography.

Philip’s Atlas of the Universe
As well as giving an informative portrait of each element of the cosmos, the book provides superb star maps and sound advice on practical observing, making it an ideal choice for newcomers to astronomy.Sir Patrick's narrative is supremely clear, absorbing and entertaining, as he recounts the history of space exploration, describes the Solar System, stars and galaxies, and explains the latest theories on the origins of the Universe. The book is illustrated with hundreds of maps and diagrams, plus Sir Patrick's own selection of the best photographs from ground-based telescopes and the Hubble Space Telescope, along with spectacular images from nearly four decades of robotic exploration of the planets.Highlights of this new edition include an explanation of the extraordinary concepts that have shaken our picture of the Universe – dark matter and dark energy, as well as new strands of science that have emerged in recent years such as astrobiology and neutrino astronomy.An expanded practical section reflects the new era in amateur astronomy – affordable high-quality cameras and telescopes, computer control and image-processing have made astronomy accessible to millions of new enthusiasts.
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Subprime Mortgage Credit Derivatives

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Laurie S. Goodman, Shumin Li, "Subprime Mortgage Credit Derivatives"
2008 | ISBN-10: 047024366X | 334 pages | PDF | 4 MB

Subprime Mortgage Credit Derivatives
Mortgage credit derivatives are a risky business, especially of late. Written by an expert author team of UBS practitioners-Laurie Goodman, Shumin Li, Douglas Lucas, and Thomas Zimmerman-along with Frank Fabozzi of Yale University, covers state-of-the-art instruments and strategies for managing a portfolio of mortgage credits in today’s volatile climate. Divided into four parts, this book addresses a variety of important topics, including mortgage credit (non-agency, first and second lien), mortgage securitizations (alternate structures and subprime triggers), credit default swaps on mortgage securities (ABX, cash synthetic relationships, CDO credit default swaps), and much more. In addition, the authors outline the origins of the subprime crisis, showing how during the 2004-2006 period, as housing became less affordable, origination standards were stretched-and when home price appreciation then turned to home price depreciation, defaults and delinquencies rose across the board. The recent growth in subprime lending, along with a number of other industry factors, has made the demand for timely knowledge and solutions greater than ever before, and this guide contains the information financial professionals need to succeed in this challenging field.
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Subprime Mortgage Credit Derivatives

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Laurie S. Goodman, Shumin Li, "Subprime Mortgage Credit Derivatives"
2008 | ISBN-10: 047024366X | 334 pages | PDF | 4 MB

Subprime Mortgage Credit Derivatives
Mortgage credit derivatives are a risky business, especially of late. Written by an expert author team of UBS practitioners-Laurie Goodman, Shumin Li, Douglas Lucas, and Thomas Zimmerman-along with Frank Fabozzi of Yale University, covers state-of-the-art instruments and strategies for managing a portfolio of mortgage credits in today’s volatile climate. Divided into four parts, this book addresses a variety of important topics, including mortgage credit (non-agency, first and second lien), mortgage securitizations (alternate structures and subprime triggers), credit default swaps on mortgage securities (ABX, cash synthetic relationships, CDO credit default swaps), and much more. In addition, the authors outline the origins of the subprime crisis, showing how during the 2004-2006 period, as housing became less affordable, origination standards were stretched-and when home price appreciation then turned to home price depreciation, defaults and delinquencies rose across the board. The recent growth in subprime lending, along with a number of other industry factors, has made the demand for timely knowledge and solutions greater than ever before, and this guide contains the information financial professionals need to succeed in this challenging field.
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share: Delicious Dishes from FoodShare and Friends

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share: Delicious Dishes from FoodShare and Friends by Adrienne De Francesco, Marion Kane
English | 2012 | ISBN: 1926662873 | 192 pages | EPUB | 32,7 MB

share: Delicious Dishes from FoodShare and Friends
Featuring local produce and seasonal selections, share showcases the joy of healthy, affordable, culturally-diverse cooking and highlights the power of good food to bring people together. Celebrate fresh food and home-cooked meals with Adrienne De Francesco and Marion Kane, as they guide you through recipes that are thoughtfully selected, thoroughly tested, and thoroughly delicious.
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Downstream Industrial Biotechnology: Recovery and Purification

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Michael C. Flickinger, "Downstream Industrial Biotechnology: Recovery and Purification"
English | ISBN: 111813124X | 2014 | 872 pages | PDF | 18 MB

Downstream Industrial Biotechnology: Recovery and Purification
Universities worldwide are establishing biomanufacturing centers, and demand is growing for a workforce trained in this discipline. Downstream Recovery and Purification is an affordable, accessible desk reference on biomanufacturing for professionals, instructors, and students. With information on equipment, process and facility design, cGMP operation, and regulatory compliance, it is based on Wiley's 7-volume Encyclopedia of Industrial Biotechnology, Bioprocess, Bioseparation, and Cell Technology and features more than 50 carefully selected articles. Students and professionals alike will value this practical guide.
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David Busch’s Canon EOS 7D Guide to Digital SLR Photography

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David Busch's Canon EOS 7D Guide to Digital SLR Photography By David D. Busch
2011 | 496 Pages | ISBN: 1435456912 | PDF | 21 MB

David Busch’s Canon EOS 7D Guide to Digital SLR Photography
Welcome to the Canon EOS 7D, Canon's new digital SLR that is loaded with professional features at an affordable price. DAVID BUSCH?S CANON EOS 7D GUIDE TO DIGITAL PHOTOGRAPHY shows readers how to make the most of their camera's robust feature set, including 18 megapixel resolution, blazing fast automatic focus, the real-time preview system Live View, and full HD movie-making capabilities, to take outstanding photos and videos. They'll learn how, when, and, most importantly, why to use all the cool features and functions of their camera to take eye-popping photographs. Introductory chapters will help them get comfortable with the basics of their camera before you dive right into exploring creative ways to apply the Canon EOS 7D's exposure modes, focus controls, and electronic flash options. This book is chock full of hands-on tips for choosing lenses, flash units, and software products to use with their new camera. Beautiful, full-color images illustrate where the essential buttons and dials are, so they'll quickly learn how to their Canon EOS 7D, and use it well.

About the Author
With more than a million books in print, David D. Busch is the world's #1 selling digital camera guide author, and the originator of popular digital photography series like David Busch's Pro Secrets and David Busch's Quick Snap Guides. He has written nearly two-dozen hugely successful guidebooks for a wide variety of digital camera models, as well as many popular books devoted to dSLRs, including Mastering Digital SLR Photography, Second Edition and Digital SLR Pro Secrets. As a roving photojournalist for more than 20 years, he illustrated his books, magazine articles, and newspaper reports with award-winning images. He's operated his own commercial studio, suffocated in formal dress while shooting weddings-for-hire, and shot sports for a daily newspaper and upstate New York college. His photos and articles have been published in Popular Photography & Imaging, Rangefinder, The Professional Photographer, and hundreds of other publications. He's also reviewed dozens of digital cameras for CNet and Computer Shopper. His advice has been featured on National Public Radio's All Tech Considered.
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The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More

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Carter Glass, "The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More"
English | 2010 | ISBN: 1589235630 | 256 pages | PDF | 135 MB

The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More
Complete DIY tile installation instructions with over 350 how-to, step-by-step photos; tool and material selection guides with full-color photography; design inspiration; the most up-to-date tile products and projects, such as recycled glass tile and other environmentally friendly and sustainable tile, new advancements for tile specifically engineered for outdoors, faux-stone tiles (made of more affordable materials), etc.; tile for all home projects including floors, walls, bathrooms, kitchens, and outdoors. This is the one stop shop for do-it-yourself tile installation instructions.
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The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More

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Carter Glass, "The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More"
English | 2010 | ISBN: 1589235630 | 256 pages | PDF | 135 MB

The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More
Complete DIY tile installation instructions with over 350 how-to, step-by-step photos; tool and material selection guides with full-color photography; design inspiration; the most up-to-date tile products and projects, such as recycled glass tile and other environmentally friendly and sustainable tile, new advancements for tile specifically engineered for outdoors, faux-stone tiles (made of more affordable materials), etc.; tile for all home projects including floors, walls, bathrooms, kitchens, and outdoors. This is the one stop shop for do-it-yourself tile installation instructions.
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