Tag Archives: Andrea

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Modeling and Simulation-Based Systems Engineering Handbook

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Modeling and Simulation-Based Systems Engineering Handbook (Engineering Management) by Daniele Gianni and Andrea D'Ambrogio
English | 2014 | ISBN: 1466571454 | 513 pages | PDF | 49,7 MB

Modeling and Simulation-Based Systems Engineering Handbook
The capability modeling and simulation (M&S) supplies for managing systems complexity and investigating systems behaviors has made it a central activity in the development of new and existing systems. However, a handbook that provides established M&S practices has not been available. Until now. details the M&S practices for supporting systems engineering in diverse domains. It discusses how you can identify systems engineering needs and adapt these practices to suit specific application domains, thus avoiding redefining practices from scratch.

Although M&S practices are used and embedded within individual disciplines, they are often developed in isolation. However, they address recurring problems common to all disciplines. The editors of this book tackled the challenge by recruiting key representatives from several communities, harmonizing the different perspectives derived from individual backgrounds, and lining them up with the book's vision. The result is a collection of M&S systems engineering examples that offer an initial means for cross-domain capitalization of the knowledge, methodologies, and technologies developed in several communities. These examples provide the pros and cons of the methods and techniques available, lessons learned, and pitfalls to avoid.

As our society moves further in the information era, knowledge and M&S capabilities become key enablers for the engineering of complex systems and systems of systems. Therefore, knowledge and M&S methodologies and technologies become valuable output in an engineering activity, and their cross-domain capitalization is key to further advance the future practices in systems engineering. This book collates information across disciplines to provide you with the tools to more efficiently design and manage complex systems that achieve their goals.
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Amazing World Geography: A Book of Answers for Kids (The New York Public Library)

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Amazing World Geography: A Book of Answers for Kids (The New York Public Library) By Andrea Sutcliffe
Publisher: W.i.l.e.y 2002 | 176 Pages | ISBN: 0471392960 | PDF | 8 MB

Amazing World Geography: A Book of Answers for Kids (The New York Public Library)
Follow the Ring of Fire from New Zealand to South America. Navigate the Blue Nile and walk the Great Wall of China. Meet the first person to reach the South Pole and witness the "Green Revolution" in India. Explore the people, landscapes, and languages of our fascinating planet and uncover the answers to all your questions about world geography . . .
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Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest

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Chris Hart, Andy Husbands, Andrea Pyenson, "Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest"
2012 | ISBN-10: 1592334997 | 224 pages | PDF, MOBI | 24 + 58 MB

Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest
"Live fire cooking at its wicked BEST! The IQUE team will raise your BBQ IQ." -Carolyn Wells, Ph.B., Executive Director and co-founder, Kansas City Barbeque Society

"A lot of serious barbecue champions have been waiting to see what secrets would be revealed in Chris and Andy's book, and they are not going to be disappointed! These guys are both finely tuned chefs and hardcore pitmasters, a rare combination, and they've shared it all. I now understand how they won the world championship. The barbecue cookbook bar has just been raised." -Ray Lampe, Dr. BBQ, author of Ribs, Chops, Steaks, and Wings

"If there were ever a book that personified the ethos of the chef and brings it right into your kitchen, it is Wicked Good Barbecue. The audacious and tasty recipes showcase everything from the modern classics to serious in-your face-barbeque. Wicked Good Barbecue is a must for every grill aficionado." -Chris Schlesinger, coauthor of Thrill of the Grill and owner of East Coast Grill & Raw Bar in Cambridge, MA

How did two guys from Boston win hundreds of barbecue ribbons, thirty Kansas City Barbecue Society championships, and the biggest prize of them all, the Jack Daniel's World Championship Invitational Barbecue? By standing over glowing coals and smoking barrels for days on end to develop barbecue recipes not just good, but "wicked good" as they say in New England.

Award-winning chefs Andy Husbands and Chris Hart reveal their secrets to competition-winning barbecue-from the actual recipe that won the Jack Daniel's World Championship Invitational, to the 25-Step Championship Chicken that melts in your mouth and the American Royal First Place Beef Brisket, king of them all, hardest to master and unforgettable to eat when it's done right.

Wicked Good Barbecue ain't your daddy's barbecue. It's just the best you've ever tasted. So if you want to cook competition-worthy chow, and you think you've got what it takes or want inspiration from the best; crack this book, pick up your tongs, and fire away. Wicked Good Barbecue is your guide to fun, fearless, and fantastic barbecue no matter where you're from.
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Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest

FREEDownload : Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest

Chris Hart, Andy Husbands, Andrea Pyenson, "Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest"
2012 | ISBN-10: 1592334997 | 224 pages | PDF, MOBI | 24 + 58 MB

Wicked Good Barbecue: Fearless Recipes from Two Damn Yankees Who Have Won the Biggest
"Live fire cooking at its wicked BEST! The IQUE team will raise your BBQ IQ." -Carolyn Wells, Ph.B., Executive Director and co-founder, Kansas City Barbeque Society

"A lot of serious barbecue champions have been waiting to see what secrets would be revealed in Chris and Andy's book, and they are not going to be disappointed! These guys are both finely tuned chefs and hardcore pitmasters, a rare combination, and they've shared it all. I now understand how they won the world championship. The barbecue cookbook bar has just been raised." -Ray Lampe, Dr. BBQ, author of Ribs, Chops, Steaks, and Wings

"If there were ever a book that personified the ethos of the chef and brings it right into your kitchen, it is Wicked Good Barbecue. The audacious and tasty recipes showcase everything from the modern classics to serious in-your face-barbeque. Wicked Good Barbecue is a must for every grill aficionado." -Chris Schlesinger, coauthor of Thrill of the Grill and owner of East Coast Grill & Raw Bar in Cambridge, MA

How did two guys from Boston win hundreds of barbecue ribbons, thirty Kansas City Barbecue Society championships, and the biggest prize of them all, the Jack Daniel's World Championship Invitational Barbecue? By standing over glowing coals and smoking barrels for days on end to develop barbecue recipes not just good, but "wicked good" as they say in New England.

Award-winning chefs Andy Husbands and Chris Hart reveal their secrets to competition-winning barbecue-from the actual recipe that won the Jack Daniel's World Championship Invitational, to the 25-Step Championship Chicken that melts in your mouth and the American Royal First Place Beef Brisket, king of them all, hardest to master and unforgettable to eat when it's done right.

Wicked Good Barbecue ain't your daddy's barbecue. It's just the best you've ever tasted. So if you want to cook competition-worthy chow, and you think you've got what it takes or want inspiration from the best; crack this book, pick up your tongs, and fire away. Wicked Good Barbecue is your guide to fun, fearless, and fantastic barbecue no matter where you're from.
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Vietnamese Tone: A New Analysis (Outstanding Dissertations in Linguistics)

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Vietnamese Tone: A New Analysis (Outstanding Dissertations in Linguistics) by Andrea Hoa Pham and Laurence Horn
Publisher: Routledge | 2003 | ISBN-10: 0415967627 | ISBN-13: 978 0415967624 | English/Vietnamese | True PDF | 192 pages | 10 Mb

Vietnamese Tone: A New Analysis (Outstanding Dissertations in Linguistics)
This new book offers research that will affect further study of tone in Vietnamese and other tonal languages.
About the Author
Andrea Hoa Pham is Assistant Professor of Vietnamese in the Department of African and Asian Languages and Literatures at the University of Florida. She has published papers on various aspects of Vietnamese, from phonetics and phonology to gender systems. She is the author of a collection of Vietnamese poetry.
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Perception Gaps between Headquarters and Subsidiary Managers

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Perception Gaps between Headquarters and Subsidiary Managers: Differing Perspectives on Subsidiary Roles and their Implications by Andrea Daniel and Prof. Dr. Stefan Schmid
Publisher: Gabler, Betriebswirt.-Vlg | ISBN: 3834920711 | edition 2010 | PDF | 300 pages | 2 mb

Perception Gaps between Headquarters and Subsidiary Managers
In the past decades, the notion of differentiated subsidiary roles within multinational network corporations has inspired a considerable amount of research. Surprisingly, the question of whether headquarters and subsidiary managers perceive a certain subsidiary's role in the same way has been neglected. Andrea Daniel not only compares headquarters and subsidiary managers' perceptions of a subsidiary's role, but she analyzes the implications of perception gaps for the headquarters-subsidiary relationship. The author develops a novel conceptual framework that allows to examine headquarters-subsidiary relationships and, in particular, the subsidiary role concept. This framework proposes headquarters-subsidiary conflict as the main implication of perception gaps.
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Between Urban and Wild: Reflections from Colorado

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Andrea M. Jones, "Between Urban and Wild: Reflections from Colorado"
English | ISBN: 1609381874 | 2013 | 192 pages | PDF | 1 MB

Between Urban and Wild: Reflections from Colorado
In her calm, carefully reasoned perspective on place, Andrea Jones focuses on the familiar details of country life balanced by the larger responsibilities that come with living outside an urban boundary. Neither an environmental manifesto nor a prodevelopment defense, Between Urban and Wild operates partly on a practical level, partly on a naturalist's level. Jones reflects on life in two homes in the Colorado Rockies, first in Fourmile Canyon in the foothills west of Boulder, then near Cap Rock Ridge in central Colorado. Whether negotiating territory with a mountain lion, balancing her observations of the predatory nature of pygmy owls against her desire to protect a nest of nuthatches, working to reduce her property's vulnerability to wildfire while staying alert to its inherent risks during fire season, or decoding the distinct personalities of her horses, she advances the tradition of nature writing by acknowledging the effects of sprawl on a beloved landscape.

Although not intended as a manual for landowners, Between Urban and Wild nonetheless offers useful and engaging perspectives on the realities of settling and living in a partially wild environment. Throughout her ongoing journey of being home, Jones's close observations of the land and its native inhabitants are paired with the suggestion that even small landholders can act to protect the health of their properties. Her brief meditations capture and honor the subtleties of the natural world while illuminating the importance of working to safeguard it.

Probing the contradictions of a lifestyle that burdens the health of the land that she loves, Jones's writing is permeated by her gentle, earnest conviction that living at the urban-wild interface requires us to set aside self-interest, consider compromise, and adjust our expectations and habits-to accommodate our surroundings rather than force them to accommodate us.
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The Nutrient Timing for Peak Performance

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The Nutrient Timing for Peak Performance By Heidi Skolnik, Andrea Chernus
2010 | 248 Pages | ISBN: 0736087648 | PDF | 3 MB

The Nutrient Timing for Peak Performance
This is your guide to consuming the right foods at the right time for optimal results! Drawing from the experience of top athletes, "Nutrient Timing for Peak Performance" combines the latest research and practical advice to show you how to create the perfect plan to reach your goals! Apply the easy to use principles and follow the sample meal plans to learn how nutrients can maximize your performance. Increase energy, speed recovery, improve strength training and minimize injury to gain the ultimate advantage!
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