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Marketing: An Introduction, 12th Global Edition

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Gary Armstrong, Philip Kotler, "Marketing: An Introduction, 12th Global Edition"
English | ISBN: 1292016787, 0133451275 | 2015 | 672 pages | PDF | 181 MB

Marketing: An Introduction, 12th Global Edition
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience-for you and your students.
Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts.
Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.
Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.
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Islam: A Short History (Modern Library Chronicles)

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Islam: A Short History (Modern Library Chronicles) By Karen Armstrong
2002 | 272 Pages | ISBN: 081296618X | EPUB + MOBI | 3 MB + 2 MB

Islam: A Short History (Modern Library Chronicles)
The picture of Islam as a violent, backward, and insular tradition should be laid to rest, says Karen Armstrong, bestselling author of Muhammad and A History of God. Delving deep into Islamic history, Armstrong sketches the arc of a story that begins with the stirring of revelation in an Arab businessman named Muhammad. His concern with the poor who were being left behind in the blush of his society's new prosperity sets the tone for the tale of a culture that values community as a manifestation of God. Muhammad's ideas catch fire, quickly blossoming into a political empire. As the empire expands and the once fractured Arabs subdue and overtake the vast Persian domain, the story of a community becomes a panoramic drama. With great dexterity, Armstrong narrates the Sunni-Shi'ite schism, the rise of Persian influence, the clashes with Western crusaders and Mongolian conquerors, and the spiritual explorations that traced the route to God. Armstrong brings us through the debacle of European colonialism right up to the present day, putting Islamic fundamentalism into context as part of a worldwide phenomenon. Islam: A Short History, like Bruce Lawrence's Shattering the Myth and Mark Huband's Warriors of the Prophet, introduces us to a faith that beckons like a minaret to those who dare to venture beyond the headlines.
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Analyzing Spatial Models of Choice and Judgment with R

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David A. Armstrong II, "Analyzing Spatial Models of Choice and Judgment with R"
English | ISBN: 1466517158 | 2014 | 352 pages | PDF | 3 MB

Analyzing Spatial Models of Choice and Judgment with R
Modern Methods for Evaluating Your Social Science Data

With recent advances in computing power and the widespread availability of political choice data, such as legislative roll call and public opinion survey data, the empirical estimation of spatial models has never been easier or more popular. Analyzing Spatial Models of Choice and Judgment with R demonstrates how to estimate and interpret spatial models using a variety of methods with the popular, open-source programming language R.

Requiring basic knowledge of R, the book enables researchers to apply the methods to their own data. Also suitable for expert methodologists, it presents the latest methods for modeling the distances between points-not the locations of the points themselves. This distinction has important implications for understanding scaling results, particularly how uncertainty spreads throughout the entire point configuration and how results are identified.

In each chapter, the authors explain the basic theory behind the spatial model, then illustrate the estimation techniques and explore their historical development, and finally discuss the advantages and limitations of the methods. They also demonstrate step by step how to implement each method using R with actual datasets. The R code and datasets are available on the book's website.
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Buddha

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Karen Armstrong, "Buddha"
2004 | ISBN-10: 0143034367 | 240 pages | EPUB | 0,5 MB

Buddha
With such bestsellers as A History of God and Islam, Karen Armstrong has consistently delivered ?penetrating, readable, and prescient? (The New York Times) works that have lucidly engaged a wide range of religions and religious issues. In Buddha she turns to a figure whose thought is still reverberating throughout the world 2,500 years after his death.

Many know the Buddha only from seeing countless serene, iconic images. But what of the man himself and the world he lived in? What did he actually do in his roughly eighty years on earth that spawned one of the greatest religions in world history? Armstrong tackles these questions and more by examining the life and times of the Buddha in this engrossing philosophical biography. Against the tumultuous cultural background of his world, she blends history, philosophy, mythology, and biography to create a compelling and illuminating portrait of a man whose awakening continues to inspire millions.
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Muhammad: A Prophet for Our Time

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Karen Armstrong, "Muhammad: A Prophet for Our Time"
2007 | ISBN-10: 0739482637, 0060598972 | 256 pages | EPUB | 0,6 MB

Muhammad: A Prophet for Our Time
The Man Who Inspired the World's Fastest-Growing Religion

Muhammad presents a fascinating portrait of the founder of a religion that continues to change the course of world history. Muhammad's story is more relevant than ever because it offers crucial insight into the true origins of an increasingly radicalized Islam. Countering those who dismiss Islam as fanatical and violent, Armstrong offers a clear, accessible, and balanced portrait of the central figure of one of the world's great religions.
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Muhammad: A Prophet for Our Time

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Karen Armstrong, "Muhammad: A Prophet for Our Time"
2007 | ISBN-10: 0739482637, 0060598972 | 256 pages | EPUB | 0,6 MB

Muhammad: A Prophet for Our Time
The Man Who Inspired the World's Fastest-Growing Religion

Muhammad presents a fascinating portrait of the founder of a religion that continues to change the course of world history. Muhammad's story is more relevant than ever because it offers crucial insight into the true origins of an increasingly radicalized Islam. Countering those who dismiss Islam as fanatical and violent, Armstrong offers a clear, accessible, and balanced portrait of the central figure of one of the world's great religions.
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Wheelmen: Lance Armstrong, the Tour de France, and the Greatest Sports Conspiracy Ever

Reed Albergotti, Vanessa O'Connell, "Wheelmen: Lance Armstrong, the Tour de France, and the Greatest Sports Conspiracy Ever"
ISBN: 1592408486 | 2013 | EPUB/MOBI | 384 pages | 2 MB/2 MB
The first in-depth look at Lance Armstrong’s doping scandal, the phenomenal business success built on the back of fraud, and the greatest conspiracy in the history of sports

Lance Armstrong won a record-smashing seven Tours de France after staring down cancer, and in the process became an international symbol of resilience and courage. In a sport constantly dogged by blood-doping scandals, he seemed above the fray. Then, in January 2013, the legend imploded. He admitted doping during the Tours and, in an interview with Oprah, described his “mythic, perfect story” as “one big lie.” But his admission raised more questions than it answered—because he didn’t say who had helped him dope or how he skillfully avoided getting caught.

The Wall Street Journal reporters Reed Albergotti and Vanessa O’Connell broke the news at every turn. In Wheelmen they reveal the broader story of how Armstrong and his supporters used money, power, and cutting-edge science to conquer the world’s most difficult race. Wheelmen introduces U.S. Postal Service Team owner Thom Weisel, who in a brazen power play ousted USA Cycling’s top leadership and gained control of the sport in the United States, ensuring Armstrong’s dominance. Meanwhile, sponsors fought over contracts with Armstrong as the entire sport of cycling began to benefit from the “Lance effect.” What had been a quirky, working-class hobby became the pastime of the Masters of the Universe set.

Wheelmen offers a riveting look at what happens when enigmatic genius breaks loose from the strictures of morality. It reveals the competitiveness and ingenuity that sparked blood-doping as an accepted practice, and shows how the Americans methodically constructed an international operation of spies and revolutionary technology to reach the top. At last exposing the truth about Armstrong and American cycling, Wheelmen paints a living portrait of what is, without question, the greatest conspiracy in the history of sports.

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