Tag Archives: audience

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Beginning Apache Cassandra Development EPUB

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Vivek Mishra, "Beginning Apache Cassandra Development"
English | 2014 | ISBN: 1484201434 | 250 pages | EPUB | 5 MB

Beginning Apache Cassandra Development EPUB
Cassandra is one of the top three NoSQL databases and is based primarily on the JSON document model. NoSQL databases are increasingly replacing relational databases because of their inherent advantages of a flexible schema, ease of use, integrability with web applications, scalability, and integrability with Hadoop.takes you through the Apache Cassandra NoSQL database and how to build applications that leverage its capabilities. As Java, PHP, Python, and javascript are the most commonly used programming/scripting languages, author Vivek Mishra includes complete coverage of accessing Cassandra database with these languages and developing applications sourcing data from Cassandra. An introduction to the Cassandra Query Language (CQL) is also included.

What you'll learn

How to configure clusters
Strategies for data modeling
Implement MapReduce
Run Hive and Pig queries over Cassandra
How to use the Cassandra Query Language
Learn and implement graph based solution using Cassandra Titan
Troubleshoot basic problems with they occur, including data backup and restoration
How to deal with data encryption and security
and much more
Who this book is for

The target audience of the book is NoSQL database developers, including Java, PHP and Python developers. The book is suitable for an intermediate level course in NoSQL database.
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The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums

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The Explainer: From Déjà Vu to Why the Sky Is Blue, and Other Conundrums by The Conversation
2013 | ISBN: 1486300502 | English | 360 pages | PDF | 4 MB

The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums
Ever wondered how vaccines work, why whales strand themselves or if luck exists? is a collection of the best of The Conversation's "The Explainer" and "Monday's Medical Myths" articles. The book answers questions on everyone's mind about a diverse range of topics, abstract concepts, and popular and hard core science. Sections include: animals and agriculture, body, climate and energy, medical myths, mind and brain, research and technology, and more.

Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable. This book is for the curious, those with a thirst for answers, and those with a fascination of how phenomena, new technologies and current issues in our daily lives work.

Features:
* Authored by prominent experts in their field, such as university professors, professionals and researchers in industry, academic institutions and societies
* Written accessibly for a general audience, addressing the curious, those with a hunger for knowledge and those wishing to impress at dinner parties
* The perfect way to get ahead in all the current topics quickly. Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable
* A collection of around 100 of the best articles published in "The Explainer" and "Monday's Medical Myths" sections of The Conversation
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The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums

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The Explainer: From Déjà Vu to Why the Sky Is Blue, and Other Conundrums by The Conversation
2013 | ISBN: 1486300502 | English | 360 pages | PDF | 4 MB

The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums
Ever wondered how vaccines work, why whales strand themselves or if luck exists? is a collection of the best of The Conversation's "The Explainer" and "Monday's Medical Myths" articles. The book answers questions on everyone's mind about a diverse range of topics, abstract concepts, and popular and hard core science. Sections include: animals and agriculture, body, climate and energy, medical myths, mind and brain, research and technology, and more.

Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable. This book is for the curious, those with a thirst for answers, and those with a fascination of how phenomena, new technologies and current issues in our daily lives work.

Features:
* Authored by prominent experts in their field, such as university professors, professionals and researchers in industry, academic institutions and societies
* Written accessibly for a general audience, addressing the curious, those with a hunger for knowledge and those wishing to impress at dinner parties
* The perfect way to get ahead in all the current topics quickly. Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable
* A collection of around 100 of the best articles published in "The Explainer" and "Monday's Medical Myths" sections of The Conversation
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The Weyl Operator and its Generalization

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The Weyl Operator and its Generalization (Pseudo-Differential Operators) by Leon Cohen
English | 2012-12-12 | ISBN: 3034802935 | PDF | 171 pages | 0,9 MB

The Weyl Operator and its Generalization
The discovery of quantum mechanics in the years 1925-1930 necessitated the consideration of associating ordinary functions with non-commuting operators. Methods were proposed by Born/Jordan, Kirkwood, and Weyl. Sometime later, Moyal saw the connection between the Weyl rule and the Wigner distribution, which had been proposed by Wigner in 1932 as a way of doing quantum statistical mechanics. The basic idea of associating functions with operators has since been generalized and developed to a high degree. It has found several application fields, including quantum mechanics, pseudo-differential operators, time-frequency analysis, quantum optics, wave propagation, differential equations, image processing, radar, and sonar. This book aims at bringing together the results from the above mentioned fields in a unified manner and showing the reader how the methods have been applied. A wide audience is addressed, particularly students and researchers who want to obtain an up-to-date working knowledge of the field. The mathematics is accessible to the uninitiated reader and is presented in a straightforward manner.
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Three Critics of the Enlightenment: Vico, Hamann, Herder

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Three Critics of the Enlightenment: Vico, Hamann, Herder by Isaiah Berlin
English | 2013 | ISBN: 0691157650 | 576 pages | PDF | 6,8 MB

Three Critics of the Enlightenment: Vico, Hamann, Herder
Isaiah Berlin was deeply admired during his life, but his full contribution was perhaps underestimated because of his preference for the long essay form. The efforts of Henry Hardy to edit Berlin's work and reintroduce it to a broad, eager readership have gone far to remedy this. Now, Princeton is pleased to return to print, under one cover, Berlin's essays on these celebrated and captivating intellectual portraits: Vico, Hamann, and Herder. These essays on three relatively uncelebrated thinkers are not marginal ruminations, but rather among Berlin's most important studies in the history of ideas. They are integral to his central project: the critical recovery of the ideas of the Counter-Enlightenment and the explanation of its appeal and consequences–both positive and (often) tragic.

Giambattista Vico was the anachronistic and impoverished Neapolitan philosopher sometimes credited with founding the human sciences. He opposed Enlightenment methods as cold and fallacious. J. G. Hamann was a pious, cranky dilettante in a peripheral German city. But he was brilliant enough to gain the audience of Kant, Goethe, and Moses Mendelssohn. In Hamann's chaotic and long-ignored writings, Berlin finds the first strong attack on Enlightenment rationalism and a wholly original source of the coming swell of romanticism. Johann Gottfried Herder, the progenitor of populism and European nationalism, rejected universalism and rationalism but championed cultural pluralism.

Individually, these fascinating intellectual biographies reveal Berlin's own great intelligence, learning, and generosity, as well as the passionate genius of his subjects. Together, they constitute an arresting interpretation of romanticism's precursors. In Hamann's railings and the more considered writings of Vico and Herder, Berlin finds critics of the Enlightenment worthy of our careful attention. But he identifies much that is misguided in their rejection of universal values, rationalism, and science. With his customary emphasis on the frightening power of ideas, Berlin traces much of the next centuries' irrationalism and suffering to the historicism and particularism they advocated. What Berlin has to say about these long-dead thinkers–in appreciation and dissent–is remarkably timely in a day when Enlightenment beliefs are being challenged not just by academics but by politicians and by powerful nationalist and fundamentalist movements.

The study of J. G. Hamann was originally published under the title The Magus of the North: J. G. Hamann and the Origins of Modern Irrationalism. The essays on Vico and Herder were originally published as Vico and Herder: Two Studies in the History of Ideas. Both are out of print.
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Joanne Scheff Bernstein "Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences"
Jossey-Bass | 2006-11-17 | ISBN: 0787978442 | 294 pages | PDF | 3 MB

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.
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The Practitioner’s Guide to Product Management

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The Practitioner's Guide to Product Management by General Assembly
English | Jan 6, 2015 | ISBN: 1455548561, 034940674X | 208 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 5 MB
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

The Practitioner’s Guide to Product Management
Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one.

Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.

If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.
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Choreographing Difference: The Body and Identity in Contemporary Dance by Ann Cooper Albright

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Choreographing Difference: The Body and Identity in Contemporary Dance by Ann Cooper Albright
English | Sep 15, 1997 | ISBN: 0819563218, 0819563153 | 244 Pages | PDF | 11 MB

Choreographing Difference: The Body and Identity in Contemporary Dance by Ann Cooper Albright
The choreographies of Bill T. Jones, Cleveland Ballet Dancing Wheels, Zab Maboungou, David Dorfman, Marie Chouinard, Jawole Willa Jo Zollar, and others, have helped establish dance as a crucial discourse of the 90s. These dancers, Ann Cooper Albright argues, are asking the audience to see the body as a source of cultural identity – a physical presence that moves with and through its gendered, racial, and social meanings.

Through her articulate and nuanced analysis of contemporary choreography, Albright shows how the dancing body shifts conventions of representation and provides a critical example of the dialectical relationship between cultures and the bodies that inhabit them. As a dancer, feminist, and philosopher, Albright turns to the material experience of bodies, not just the body as a figure or metaphor, to understand how cultural representation becomes embedded in the body. In arguing for the intelligence of bodies, Choreographing Difference is itself a testimonial, giving voice to some important political, moral, and artistic questions of our time.
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