Tag Archives: audiences

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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The Uncanny Valley in Games and Animation

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The Uncanny Valley in Games and Animation by Angela Tinwell
2014 | ISBN: 146658694X | English | 236 pages | PDF | 11 MB

The Uncanny Valley in Games and Animation
Advances in technology have enabled animators and video game designers to design increasingly realistic, human-like characters in animation and games. Although it was intended that this increased realism would allow viewers to appreciate the emotional state of characters, research has shown that audiences often have a negative reaction as the human likeness of a character increases. This phenomenon, known as the Uncanny Valley, has become a benchmark for measuring if a character is believably realistic and authentically human like. This book is an essential guide on how to overcome the Uncanny Valley phenomenon when designing human-like characters in digital applications.

In this book, the author provides a synopsis of literature about the Uncanny Valley phenomenon and explains how it was introduced into contemporary thought. She then presents her theories on its possible psychological causes based on a series of empirical studies. The book focuses on how aspects of facial expression and speech can be manipulated to overcome the Uncanny Valley in character design.

presents a novel theory that goes beyond previous research in that the cause of the Uncanny Valley is based on a perceived lack of empathy in a character. This book makes an original, scholarly contribution to our current understanding of the Uncanny Valley phenomenon and fills a gap in the literature by assessing the biological and social roots of the Uncanny Valley and its implications for computer-graphics animation.
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Joanne Scheff Bernstein "Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences"
Jossey-Bass | 2006-11-17 | ISBN: 0787978442 | 294 pages | PDF | 3 MB

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.
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Shadows of Doubt: Negotiations of Masculinity in American Genre Films

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Shadows of Doubt: Negotiations of Masculinity in American Genre Films (Contemporary Approaches to Film and Media Series) by Barry Keith Grant
2010 | ISBN: 0814334571 | English | 256 pages | PDF | 3 MB

Shadows of Doubt: Negotiations of Masculinity in American Genre Films
In , Barry Keith Grant questions the idea that Hollywood movies reflect moments of crisis in the dominant image of masculinity. Arguing instead that part of the mythic function of genre movies is to offer audiences an ongoing dialogue on issues of gender, Grant explores a wide range of genre films, including comedies, musicals, horror, science fiction, westerns, teen movies, and action films.

In ten chapters arranged chronologically according to the films discussed, Grant provides a series of close analyses of such disparate films such as Broken Blossoms, The Fatal Glass of Beer, Red River, 2001: A Space Odyssey, Night of the Living Dead, and The Hurt Locker to demonstrate that representations of masculinity in the movies involve a continuous process of ideological testing and negotiation. While some of the films considered offer important challenges to dominant representations of masculinity, others reveal an acceptance or capitulation to them.

Always attentive to the details of individual film texts, Grant also places the genre films he discusses within their historical contexts and the broader contexts and traditions of popular culture that inform them, including literature, theater, and music. Scholars of film and television studies as well as readers interested in gender studies will appreciate Shadows of Doubt.
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The Cambridge Companion to the Age of Constantine

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Noel Lenski "The Cambridge Companion to the Age of Constantine"
Cambridge University Press | English | 2005-11-14 | ISBN: 0521818389 | 544 pages | PDF | 8 MB

The Cambridge Companion to the Age of Constantine
This Companion offers students a comprehensive one-volume survey of this pivotal emperor and his times. Richly illustrated and designed as a survey accessible to all audiences, it also achieves a level of scholarly sophistication and originality that will be welcomed by the experts. The volume is divided into five sections that examine political history, religion, social and economic history, art, and foreign relations during the reign of Constantine, who steered the Roman Empire on a course parallel with his own personal development.
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The Cambridge Companion to the Age of Constantine

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Noel Lenski "The Cambridge Companion to the Age of Constantine"
Cambridge University Press | English | 2005-11-14 | ISBN: 0521818389 | 544 pages | PDF | 8 MB

The Cambridge Companion to the Age of Constantine
This Companion offers students a comprehensive one-volume survey of this pivotal emperor and his times. Richly illustrated and designed as a survey accessible to all audiences, it also achieves a level of scholarly sophistication and originality that will be welcomed by the experts. The volume is divided into five sections that examine political history, religion, social and economic history, art, and foreign relations during the reign of Constantine, who steered the Roman Empire on a course parallel with his own personal development.
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Lord Byron and Scandalous Celebrity (Cambridge Studies in Romanticism)

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Lord Byron and Scandalous Celebrity (Cambridge Studies in Romanticism) by Clara Tuite
English | Dec 29, 2014 | ISBN: 1107082595 | 346 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 10 MB
The Regency period in general, and the aristocrat-poet Lord Byron in particular, were notorious for scandal, but the historical circumstances of this phenomenon have yet to be properly analysed.

Lord Byron and Scandalous Celebrity (Cambridge Studies in Romanticism)
Lord Byron and Scandalous Celebrity explores Byron's celebrity persona in the literary, social, political and historical contexts of Regency Britain and post-Napoleonic Europe that produced it. Clara Tuite argues that the Byronic enigma that so compelled contemporary audiences – and provoked such controversy with its spectacular Romantic Satanism – can be understood by means of 'scandalous celebrity', a new form of ambivalent fame that mediates between notoriety and traditional forms of heroic renown. Examining Byron alongside contemporary figures including Caroline Lamb, Stendhal, Napoleon Bonaparte and Lord Castlereagh, Tuite illuminates the central role played by Byron in the literary, political and sexual scandals that mark the Regency as a vital period of social transition and emergent celebrity culture.
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Tradition, Culture and Aesthetics in Contemporary Asian Cinema

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Tradition, Culture and Aesthetics in Contemporary Asian Cinema by Peter C. Pugsley
English | 2013 | ISBN: 1409453138 | 158 pages | PDF | 2 MB

Tradition, Culture and Aesthetics in Contemporary Asian Cinema
From the critically acclaimed Malaysian film Sepet to the on-going box office successes of the films created by Hong Kong director Wong Kar Wai, cinematic texts from the nations of Asia are increasingly capturing audiences beyond their national boundaries. explores the rise of popular Asian cinema and provides an understanding of the aesthetic elements that mark these films as 'Asian cinema'. Incorporating examples of contemporary films from China, Japan, Hong Kong, Korea, Singapore, Malaysia and India, Peter C. Pugsley gives readers a fresh insight into the rapidly developing discourse on popular Asian media. The book's chapters focus on the aesthetic features of national cinemas and the intersections of local/global encountered in the production, distribution and consumption of contemporary Asian films. By tracking across some of the most influential countries in Asia the book is able to offer new perspectives into the visual and aural features that create greater understanding between East and West. As distribution and technological advances make Asian films more readily available, an understanding of the different aesthetics at play will enable readers of this book to recognise key cultural motifs found in cinematic texts from Asia.
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Freak Show: Presenting Human Oddities for Amusement and Profit

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Freak Show: Presenting Human Oddities for Amusement and Profit By Robert Bogdan
1990 | 336 Pages | ISBN: 0226063127 | EPUB + MOBI | 9 MB + 4 MB

Freak Show: Presenting Human Oddities for Amusement and Profit
From 1840 until 1940, freak shows by the hundreds crisscrossed the United States, from the smallest towns to the largest cities, exhibiting their casts of dwarfs, giants, Siamese twins, bearded ladies, savages, snake charmers, fire eaters, and other oddities. By today's standards such displays would be considered cruel and exploitative the pornography of disability. Yet for one hundred years the freak show was widely accepted as one of America's most popular forms of entertainment.

Robert Bogdan's fascinating social history brings to life the world of the freak show and explores the culture that nurtured and, later, abandoned it. In uncovering this neglected chapter of show business, he describes in detail the flimflam artistry behind the shows, the promoters and the audiences, and the gradual evolution of public opinion from awe to embarrassment. Freaks were not born, Bogdan reveals; they were manufactured by the amusement world, usually with the active participation of the freaks themselves. Many of the "human curiosities" found fame and fortune, becoming the celebrities of their time, until the ascent of professional medicine transformed them from marvels into pathological specimans.
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Mae Murray: The Girl with the Bee-Stung Lips

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Michael G. Ankerich, "Mae Murray: The Girl with the Bee-Stung Lips"
English | ISBN: 0813136903 | 2012 | PDF | 392 pages | 5,5 MB

Mae Murray: The Girl with the Bee-Stung Lips
Mae Murray (1885–1965), popularly known as "the girl with the bee-stung lips," was a fiery presence in silent-era Hollywood. Renowned for her classic beauty and charismatic presence, she rocketed to stardom as a dancer in the Ziegfeld Follies, moving across the country to star in her first film, To Have and to Hold, in 1916. An instant hit with audiences, Murray soon became one of the most famous names in Tinseltown.

However, Murray's moment in the spotlight was fleeting. The introduction of talkies, a string of failed marriages, a serious career blunder, and a number of bitter legal battles left the former star in a state of poverty and mental instability that she would never overcome.

In this intriguing biography, Michael G. Ankerich traces Murray's career from the footlights of Broadway to the klieg lights of Hollywood, recounting her impressive body of work on the stage and screen and charting her rapid ascent to fame and decline into obscurity. Featuring exclusive interviews with Murray's only son, Daniel, and with actor George Hamilton, whom the actress closely befriended at the end of her life, Ankerich restores this important figure in early film to the limelight.
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