Tag Archives: Austrian

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Austrian Army 1740-80 (1): Cavalry (Men-at-Arms Series 271)

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Philip Haythornthwaite, Bill Younghusband – The Austrian Army 1740-80 (1): Cavalry
Osprey Publishing | 1994 | ISBN: 1855324156 | English | 49 pages | PDF | 16.7 MB
Men-at-Arms Series 271

The Austrian Army 1740-80 (1): Cavalry (Men-at-Arms Series 271)
Austria was both a major participant and one of the causes of hostilities in the wars of the mid-18th century. The death of the Habsburg Emperor Charles VI in October 1740 set in motion the first of the major wars of the time. His heir was a daughter, Maria Theresa, who was destined become one of the greatest figures in the history of the 18th century. The Hapsburg territories were immense, and a key unifying factor was the army itself, that embraced all nationalities and drew its personnel from Hapsburg lands and beyond. This title, the first in a sequence of three, takes a close look at the organisation, uniforms and equipment of the cavalry of the Austrian Army during Maria Theresa's reign, covering cuirassiers, dragoons, hussars, and chevauxleger.
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Europe’s Steppe Frontier, 1500-1800

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William H. McNeill, "Europe's Steppe Frontier, 1500-1800"
English | 2011 | ISBN: 0226561526 | EPUB | pages: 264 | 3,1 mb

Europe’s Steppe Frontier, 1500-1800
In Europe's Steppe Frontier, acclaimed historian William H. McNeill analyzes the process whereby the thinly occupied grasslands of southeastern Europe were incorporated into the bodies-social of three great empires: the Ottoman, the Austrian, and the Russian. McNeill benefits from a New World detachment from the bitter nationality quarrels of the late nineteenth and early twentieth century which inspired but also blinded most of the historians of the region. Moreover, the unique institutional adjustments southeastern Europeans made to the frontier challenge cast indirect light upon the peculiarities of the North American frontier experience.
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Advanced Introduction to the Austrian School of Economics

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Advanced Introduction to the Austrian School of Economics (Elgar Advanced Introductions series) by Randall G. Holcombe
English | 2014 | ISBN: 1781955743 , 1781955735 | 144 pages | PDF | 2,5 MB
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by some of the world s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

Advanced Introduction to the Austrian School of Economics
'Randy Holcombe's Advanced Introduction to the Austrian School of Economics is a comprehensive and extremely readable introduction to the main ideas of this school of economic thought. Holcombe uses plenty of everyday examples and common sense wisdom to explain often esoteric sounding doctrines in very plain language. The result is an exemplar in clear thinking and clear writing. Ultimately, there is only 'good' economics and 'bad' economics. Holcombe demonstrates throughout this book why the common sense economics of Menger, Böhm-Bawerk, Mises, Hayek, Kirzner and Rothbard is part of the great lineage of 'good' economics, and how these ideas have a powerful and continuing relevance to science, scholarship, policy, and a broader world view about how the world works.'
– Peter J. Boettke, George Mason University, US

'I have become increasingly aware that, more times than not, mainstream economists who have an opinion about Austrian economics got that opinion from the critics of the Austrian school. This circumstance makes Randy Holcombe's insightful, refreshing and upbeat 'Advanced Introduction' an especially welcome addition to the Austrian literature.'
– Roger W. Garrison, Auburn University, US

Erudite, accessible and lucidly written, this book provides both a stimulating introduction and excellent summary of the core principles, ideas and diversity of modern Austrian economics. The Austrian school was well within the mainstream of economic thought by the 1930s, but fell from prominence by the middle of the twentieth century. There was a renewed interest in the Austrian school s ideas beginning in the 1970s which has accelerated recently, but many economists do not have a good understanding of the distinguishing values and characteristics that set it apart. This volume is aimed at readers who already have a familiarity with economic analysis, but would like to know more about the distinct philosophies of the Austrian school. The book succinctly but thoroughly covers all the major issues including:

– the market process decentralized knowledge and the role of firms and markets

– economic calculation

– money, banking and business cycles

– the resurgence of the Austrian school.

Contents: Preface 1. The Market Process 2. Decentralized Knowledge: The Role of Firms and Markets 3. Economic Calculation 4. Money, Banking, and Business Cycles 5. The Resurgence of the Austrian School References Index
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The Enemy I Knew: German Jews in the Allied Military in World War II

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The Enemy I Knew: German Jews in the Allied Military in World War II by Steven Karras
English | 2009 | ISBN-10: 0760335869 | EPUB | 320 pages | 5 MB
Even Elie Wiesel, the Nobel Prize winning survivor of Auschwitz and Buchenwald, struggles with the question: Why didn't the Jews fight back? And finally, in view of the circumstances–even now, who would believe what was happening?–he concludes that the question is "not why all the Jews did NOT fight, but how do many of them DID.

The Enemy I Knew: German Jews in the Allied Military in World War II
Tormented, beaten, starved, where did they find the strength–spiritual and physical–to resist?" In fact, over

10,000 German Jews-34 percent of the refugee population between the ages of eighteen and forty-fought in the allied armies of World War II.
This book honors those European-born Jewish combat veterans of World War II–refugees from the Nazi regime in Germany and Austria who faced their persecutors by joining the Allied Forces in a fight against the country of their birth. These twenty-seven interviews take readers into the unique and harrowing experience of German and Austrian Jews who served as Allied soldiers in North Africa and Europe–brave men and one woman whose service restored a sense of dignity and allowed them to rise above their former victimization at the hands of Nazi oppressors. All burned with anger at the Germans who had subjected them, often as young children, to cruelty in everyday life in their hometowns, and to ridicule in the national media. As soldiers who knew the language and psychology of the enemy better than any of their comrades, they struck back with new-found pride against the rampant injustice that had annihilated their families, destroyed their prospects, and subjected many of them to the worst forms of physical abuse, both random and terrifying. In The Enemy I Knew they tell their stories, and the world is richer for their heroic acts, and for their testimony.
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The Enemy I Knew: German Jews in the Allied Military in World War II

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The Enemy I Knew: German Jews in the Allied Military in World War II by Steven Karras
English | 2009 | ISBN-10: 0760335869 | EPUB | 320 pages | 5 MB
Even Elie Wiesel, the Nobel Prize winning survivor of Auschwitz and Buchenwald, struggles with the question: Why didn't the Jews fight back? And finally, in view of the circumstances–even now, who would believe what was happening?–he concludes that the question is "not why all the Jews did NOT fight, but how do many of them DID.

The Enemy I Knew: German Jews in the Allied Military in World War II
Tormented, beaten, starved, where did they find the strength–spiritual and physical–to resist?" In fact, over

10,000 German Jews-34 percent of the refugee population between the ages of eighteen and forty-fought in the allied armies of World War II.
This book honors those European-born Jewish combat veterans of World War II–refugees from the Nazi regime in Germany and Austria who faced their persecutors by joining the Allied Forces in a fight against the country of their birth. These twenty-seven interviews take readers into the unique and harrowing experience of German and Austrian Jews who served as Allied soldiers in North Africa and Europe–brave men and one woman whose service restored a sense of dignity and allowed them to rise above their former victimization at the hands of Nazi oppressors. All burned with anger at the Germans who had subjected them, often as young children, to cruelty in everyday life in their hometowns, and to ridicule in the national media. As soldiers who knew the language and psychology of the enemy better than any of their comrades, they struck back with new-found pride against the rampant injustice that had annihilated their families, destroyed their prospects, and subjected many of them to the worst forms of physical abuse, both random and terrifying. In The Enemy I Knew they tell their stories, and the world is richer for their heroic acts, and for their testimony.
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German Medieval Armies 1300-1500 (Men-at-Arms Series 166)

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Christopher Gravett, Angus McBride – German Medieval Armies 1300-1500
Osprey Publishing | 1996 | ISBN: 0850456142 | English | 47 pages | PDF | 37.81 MB
Men-at-Arms Series 166

German Medieval Armies 1300-1500 (Men-at-Arms Series 166)
The German rulers were forceful and powerful men, and, surrounded by potential enemies, circumstances dictated the necessity of rule by strength based on military capacity. In the later 15th Century, three houses rose above the others; the families of Wittelsbach, Luxemburg and the powerful Austrian Hapsburgs. The struggles of these and other houses, and of the knights and towns, were to be a feature of German history throughout the Middle Ages. This title details the dress, weapons, heraldry and insignia of these prolific forces, as well as various battles, such as the Battle of Goellheim of 1298.
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German Medieval Armies 1300-1500 (Men-at-Arms Series 166)

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Christopher Gravett, Angus McBride – German Medieval Armies 1300-1500
Osprey Publishing | 1996 | ISBN: 0850456142 | English | 47 pages | PDF | 37.81 MB
Men-at-Arms Series 166

German Medieval Armies 1300-1500 (Men-at-Arms Series 166)
The German rulers were forceful and powerful men, and, surrounded by potential enemies, circumstances dictated the necessity of rule by strength based on military capacity. In the later 15th Century, three houses rose above the others; the families of Wittelsbach, Luxemburg and the powerful Austrian Hapsburgs. The struggles of these and other houses, and of the knights and towns, were to be a feature of German history throughout the Middle Ages. This title details the dress, weapons, heraldry and insignia of these prolific forces, as well as various battles, such as the Battle of Goellheim of 1298.
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Austrian Army of the Napoleonic Wars (2): Cavalry (Men-at-Arms Series 181)

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Philip Haythornthwaite, Bryan Fosten – Austrian Army of the Napoleonic Wars (2): Cavalry
Osprey Publishing | 1999 | ISBN: 0850457262 | English | 48 pages | PDF | 29.86 MB
Men-at-Arms Series 181

Austrian Army of the Napoleonic Wars (2): Cavalry (Men-at-Arms Series 181)
The mounted troops of the Hapsburg Empire comprised one of the most powerful forces of the Napoleonic Wars (1799-1815). However, from the outset the cavalry's higher command was less capable than its infantry counterpart: appointments were influenced by nepotism and politics, which resulted in commands often being given to those who lacked experience. The cavalry underwent many re-organisations and expansions in the course of the wars that attempted to redress these matters, and to modernise the force as a whole. This title examines these processes and documents in detail the tactics, uniforms and equipment of the Austrian cavalry, covering Cuirassiers, Dragoons, Chevauxlegers, Hussars, Uhlan (lancer) and auxiliary units.
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