Tag Archives: automobile

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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“Advances in Electrocardiograms: Methods and Analysis” ed. by Richard M. Millis

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"Advances in Electrocardiograms: Methods and Analysis" ed. by Richard M. Millis
InTeOpP | 2012 | ISBN: 9533079231 9789533079233 | 401 pages | PDF | 20 MB
This volume lays the groundwork for understanding the technical aspects of these advancements. This volume is complemented with anatomical diagrams, electrocardiogram recordings, flow diagrams and algorithms which demonstrate the most modern principles of electrocardiography. The five sections of this volume, Cardiac Anatomy, ECG Technique, ECG Features, Heart Rate Variability and ECG Data Management, provide comprehensive reviews of advancements in the technical and analytical methods for interpreting and evaluating electrocardiograms.

“Advances in Electrocardiograms: Methods and Analysis” ed. by Richard M. Millis
The chapters which form this volume describe how the technical impediments inherent to instrument-patient interfacing, recording and interpreting variations in electrocardiogram time intervals and morphologies, as well as electrocardiogram data sharing have been effectively overcome. The advent of novel detection, filtering and testing devices are described. Foremost, among these devices are innovative algorithms for automating the evaluation of electrocardiograms.

Contents
Part 1 Cardiac Structure and Function
1 Cardiac Anatomy
Part 2 ECG Technique
2 Low-Frequency Response and the Skin-Electrode Interface in Dry-Electrode Electrocardiography
3 Implantation Techniques of Leads for Left Ventricular Pacing in Cardiac Resynchronization Therapy and Electrocardiographic Consequences of the Stimulation Site
4 Non Contact Heart Monitoring
5 Automated Selection of Optimal ECG Lead Using Heart Instantaneous Frequency During Sleep
Part 3 ECG Feature Analysis
6 A Novel Technique for ECG Morphology Interpretation and Arrhythmia Detection Based on Time Series Signal Extracted from Scanned ECG Record
7 QT Interval and QT Variability
8 The Electrocardiogram – Waves and Intervals
9 Quantification of Ventricular Repolarization Dispersion Using Digital Processing of the Surface ECG
10 Medicines and QT Prolongation
11 Concealed Conduction
12 Recognition of Cardiac Arrhythmia by Means of Beat Clustering on ECG-Holter Recordings
Part 4 Heart Rate Variability
13 Electrocardiographic Analysis of Heart Rate Variability in Aging Heart
14 Changes of Sympathovagal Balance Measured by Heart Rate Variability in Gastroparetic Patients Treated with Gastric Electrical Stimulation
15 Associations of Metabolic Variables with Electrocardiographic Measures of Sympathovagal Balance in Healthy Young Adults
Part 5 ECG Signal Processing
16 An Analogue Front-End System with a Low-Power On-Chip Filter and ADC for Portable ECG Detection Devices
17 Electrocardiogram in an MRI Environment: Clinical Needs. Practical Considerations. Safety Implications. Technical Solutions and Future Directions
18 Customized Heart Check System by Using Integrated Information of Electrocardiogram and Plethysmogram Outside the Driver's Awareness from an Automobile Steering Wheel
19 Independent Component Analysis in ECG Signal Processing
Part 6 ECG Data Management
20 Broadening the Exchange of Electrocardiogram Data from Intra-Hospital to Inter-Hospital
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Streetcars of America

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Streetcars of America by Brian Solomon, John Gruber
2014 | ISBN: 0747813256 | English | 64 pages | EPUB | 22 MB

Streetcars of America
The handsome multi-colored streetcar is a nostalgic icon of the some of the most romantic and heritage-rich locales in America, including San Francisco, New Orleans and Chicago, immortalized on stage and screen in classics including Meet Me In St. Louis and A Streetcar Named Desire. Streetcars of America chronicles these vehicles from the earliest animal-drawn carriages to the height of their popularity in the 1920s, when there were more than 1,200 street railways, to the turning of the tide in the mid-twentieth century when congestion and attacks from the automobile industry eventually removed streetcars from most urban landscapes. It also looks at the recent efforts to revive vintage streetcars as hip and environmentally-friendly daily commuter service, as well as tourist attractions, in more than thirty cities including Memphis and Washington, D.C.
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Sound and Safe: A History of Listening Behind the Wheel

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Sound and Safe: A History of Listening Behind the Wheel by Karin Bijsterveld, Eefje Cleophas, Stefan Krebs, Gijs Mom
2013 | ISBN: 0199925690 | English | 248 pages | PDF | 4 MB

Sound and Safe: A History of Listening Behind the Wheel
Do you enjoy listening to music while driving? Do you find radio traffic information indispensable? Do you like to sing along with whatever you like as you drive?

This book tells the fascinating story of how, over the course of the twentieth century, we turned automobiles from intentionally noisy contraptions into spheres of auditory privacy that make us feel sound and safe. It explains how engineers in the automotive industry found pride in making car engines quieter once they realized that noise stood for inefficiency. And, after the automobile had become a closed vehicle, it follows them as they struggled against sounds audible within the car. The book also traces how noise is linked both to fears – fears of noise-induced fatigue, fears about the danger of the car radio and drivers' attention spans – and to wants, exploring how drivers at one point actually desired to listen to their cars' engines in order to diagnose mechanical problems and how they now appreciate radio traffic information. And it suggests that their disdain for the ever-expanding number of roadside noise barriers made them long for new forms of in-car audio entertainment.

This book also allows you to peep behind the scenes of international standardization committees and automotive test benches. What did and does the automotive industry do to secure the sounds characteristic for their brands? Drawing on archives, interviews, beautiful historical automotive ads, and writing from cultural history, science and technology studies, sound and sensory studies, this book unveils the hidden history of an everyday phenomenon. It is about the sounds of car engines, tires, wipers, blinkers, warning signals, in-car audio systems and, ultimately, about how we became used to listening while driving.
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