Tag Archives: Automotive

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Automotive Engines: Theory and Servicing (8th Edition)

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Automotive Engines: Theory and Servicing (8th Edition) by James D. Halderman
2014 | ISBN: 0133515001 | English | 608 pages | PDF | 48 MB
Automotive Engines: Theory and Servicing , Eighth Edition, covers the latest NATEF and ASE tasks, preparing students for success in the automotive profession. MyAutomotiveLab is an online learning tool that helps students effectively study all aspects of automotive engine repair.

Automotive Engines: Theory and Servicing (8th Edition)
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High Noon in the Automotive Industry

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High Noon in the Automotive Industry by Helmut Becker
English | 2006 | ISBN: 3540258698 | 273 Pages | PDF | 3 MB
This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60's in an environment which has subsequently developed from national into global economics.

High Noon in the Automotive Industry
Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces continue to labour under the notion that they are still fully autonomous and sovereign when shaping national economic policy. And pretend as though their own national state were still the "m- ter in its own house" that despite unbridled market economics could c- tinue to dictate to the economy and companies how to live and in which "rooms". All that has become fiction. The laws of globalization diminish the – noeuvring space for shaping national economic policy. Even if many folks today don't want to hear it: The issue is no longer achieving what is soc- politically desirable for the own society but rather the optimal adaptation of society and social benefits to the politically practicable.
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The Art and Business of Speech Recognition: Creating the Noble Voice

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The Art and Business of Speech Recognition: Creating the Noble Voice by Blade Kotelly
English | Feb 1, 2003 | ISBN: 0321154924 | 208 Pages | CHM | 1 MB
Automated speech recognition (ASR) applications are poised to grow at a phenomenal pace. These systems allow you to speak naturally on the phone, while a computer system both understands what you say and answers knowledgeably.

The Art and Business of Speech Recognition: Creating the Noble Voice
We all increasingly experience such applications when we telephone airline or financial companies for information. Other industries experimenting with these systems include automotive, security, and consumer goods companies. The key to the success of these systems is the design and development of effective voice user interfaces (VUIs). This is both an art and a science that requires an understanding of language, user needs, business requirements, and digital technology. This book provides an overview of this emerging field. It explains, both for managers and developers/designers new to VUIs, what the issues, challenges, and opportunities are, and gives a clear sense of what a well-designed system requires. Using real-world examples from successful, large-scale systems, it shows how a good speech recognition system can save a company money, increase customer satisfaction, and even grow revenue.
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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
English | Feb 14, 2011 | ISBN: 0470976330 | 392 Pages | PDF | 30,1 MB

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
A comprehensive and dedicated guide to automotive production lines, The Automotive Body Manufacturing Systems and Processes addresses automotive body processes from the stamping operations through the final assembly activities. To begin, it discusses current metal forming practices, including stamping engineering, die development, and dimensional validation, and new innovations in metal forming, such as folding based forming, super-plastic, and hydro forming technologies. The first section also explains details of automotive spot welding (welding lobes), arc welding, and adhesive bonding, in addition to flexible fixturing systems and welding robotic cells. Guiding readers through each stage in the process of automotive painting, including the calculations needed to compute the number of applicators and paint consumption based on vehicle dimensions and demand, along with the final assembly and automotive mechanical fastening strategies, the book's systematic coverage is unique.
The second module of the book focuses on the layout strategies of the automotive production line. A discussion of automotive aggregate planning and master production scheduling ensures that the reader is familiar with operational aspects. The book also reviews the energy emissions and expenditures of automotive production processes and proposes new technical solutions to reduce environmental impact.

– Provides extensive technical coverage of automotive production processes, discussing flexible stamping, welding and painting lines
– Gives complete information on automotive production costing as well as the supplier selection process
– Covers systems from the operational perspective, describing the aggregate and master production planning
– Details technical aspects of flexible automotive manufacturing lines
– Methodically discusses the layout and location strategies of automotive manufacturing systems to encompass the structural elements
– Features topic-related questions with answers on a companion website
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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

FREEDownload : The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
English | Feb 14, 2011 | ISBN: 0470976330 | 392 Pages | PDF | 30,1 MB

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
A comprehensive and dedicated guide to automotive production lines, The Automotive Body Manufacturing Systems and Processes addresses automotive body processes from the stamping operations through the final assembly activities. To begin, it discusses current metal forming practices, including stamping engineering, die development, and dimensional validation, and new innovations in metal forming, such as folding based forming, super-plastic, and hydro forming technologies. The first section also explains details of automotive spot welding (welding lobes), arc welding, and adhesive bonding, in addition to flexible fixturing systems and welding robotic cells. Guiding readers through each stage in the process of automotive painting, including the calculations needed to compute the number of applicators and paint consumption based on vehicle dimensions and demand, along with the final assembly and automotive mechanical fastening strategies, the book's systematic coverage is unique.
The second module of the book focuses on the layout strategies of the automotive production line. A discussion of automotive aggregate planning and master production scheduling ensures that the reader is familiar with operational aspects. The book also reviews the energy emissions and expenditures of automotive production processes and proposes new technical solutions to reduce environmental impact.

– Provides extensive technical coverage of automotive production processes, discussing flexible stamping, welding and painting lines
– Gives complete information on automotive production costing as well as the supplier selection process
– Covers systems from the operational perspective, describing the aggregate and master production planning
– Details technical aspects of flexible automotive manufacturing lines
– Methodically discusses the layout and location strategies of automotive manufacturing systems to encompass the structural elements
– Features topic-related questions with answers on a companion website
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Control Strategies for Dynamic Systems: Design and Implementation

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John H. Lumkes Jr., "Control Strategies for Dynamic Systems: Design and Implementation"
2001 | pages: 604 | ISBN: 0824706617 | PDF | 31,9 mb

Control Strategies for Dynamic Systems: Design and Implementation
Presenting a unified modeling approach to demonstrate the common components inherent in all physical systems, Control Strategies for Dynamic Systems comprehensively covers the theory, design, and implementation of analog, digital, and advanced control systems for electronic, aeronautical, automotive, and industrial applications. Detailing advanced tools and strategies used to analyze controller performance, the book summarizes hardware and software utilization; frequency response and root locus methods; the evaluation of PID, phase-lag, and phase-lead controllers; and the effect of disturbances and command inputs on steady-state errors. It also includes numerous case studies and MATLAB® examples.
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Two-Phase Flow in Refrigeration Systems

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Two-Phase Flow in Refrigeration Systems by Junjie Gu and Shujun Wang
English | 2013-08-29 | ISBN: 1461483220 | PDF | 186 pages | 5 MB

Two-Phase Flow in Refrigeration Systems
presents recent developments from the authors' extensive research programs on two-phase flow in refrigeration systems. This book covers advanced mass and heat transfer and vapor compression refrigeration systems and shows how the performance of an automotive air-conditioning system is affected through results obtained experimentally and theoretically, specifically with consideration of two-phase flow and oil concentration. The book is ideal for university postgraduate students as a textbook, researchers and professors as an academic reference book, and by engineers and designers as handbook.
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Sound and Safe: A History of Listening Behind the Wheel

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Sound and Safe: A History of Listening Behind the Wheel by Karin Bijsterveld, Eefje Cleophas, Stefan Krebs, Gijs Mom
2013 | ISBN: 0199925690 | English | 248 pages | PDF | 4 MB

Sound and Safe: A History of Listening Behind the Wheel
Do you enjoy listening to music while driving? Do you find radio traffic information indispensable? Do you like to sing along with whatever you like as you drive?

This book tells the fascinating story of how, over the course of the twentieth century, we turned automobiles from intentionally noisy contraptions into spheres of auditory privacy that make us feel sound and safe. It explains how engineers in the automotive industry found pride in making car engines quieter once they realized that noise stood for inefficiency. And, after the automobile had become a closed vehicle, it follows them as they struggled against sounds audible within the car. The book also traces how noise is linked both to fears – fears of noise-induced fatigue, fears about the danger of the car radio and drivers' attention spans – and to wants, exploring how drivers at one point actually desired to listen to their cars' engines in order to diagnose mechanical problems and how they now appreciate radio traffic information. And it suggests that their disdain for the ever-expanding number of roadside noise barriers made them long for new forms of in-car audio entertainment.

This book also allows you to peep behind the scenes of international standardization committees and automotive test benches. What did and does the automotive industry do to secure the sounds characteristic for their brands? Drawing on archives, interviews, beautiful historical automotive ads, and writing from cultural history, science and technology studies, sound and sensory studies, this book unveils the hidden history of an everyday phenomenon. It is about the sounds of car engines, tires, wipers, blinkers, warning signals, in-car audio systems and, ultimately, about how we became used to listening while driving.
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