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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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How to Make Real Money in Second Life

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How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community by Robert Freedman
English | Dec 11, 2007 | ISBN: 0071508252 | 288 Pages | PDF | 8 MB
With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you.

How to Make Real Money in Second Life
This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:

Create a cool avatar and connect with residents
Adapt your business for the virtual environment
Play for profit–and bring your dreams to life
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3-D Revolution: The History of Modern Stereoscopic Cinema

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Ray Zone, "3-D Revolution: The History of Modern Stereoscopic Cinema"
English | ISBN: 0813136113 | 2012 | 456 pages | PDF | 7 MB

3-D Revolution: The History of Modern Stereoscopic Cinema
In 2009, Avatar, a 3-D movie directed by James Cameron, became the most successful motion picture of all time, a technological breakthrough that has grossed more than $2.5 billion worldwide. Its seamless computer-generated imagery and live action stereo photography effectively defined the importance of 3-D to the future of cinema, as well as all other currently evolving digital displays. Though stereoscopic cinema began in the early nineteenth century and exploded in the 1950s in Hollywood, its present status as an enduring genre was confirmed by Avatar's success. traces the rise of modern 3-D technology from Arch Oboler's Bwana Devil (1952), which launched the 50s 3-D boom in Hollywood, to the rapidly-modernizing 3-D industry today. Ray Zone takes a comprehensive approach that not only examines the technology of the films, but also investigates the business, culture, and art of their production. Influencing new generations of filmmakers for decades, the evolution of 3-D cinema technology continues to fill our theaters with summer blockbusters and holiday megahits.
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That’s All Folks?: Ecocritical Readings of American Animated Features

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Robin L. Murray and Joseph K. Heumann, "That's All Folks?: Ecocritical Readings of American Animated Features"
English | ISBN: 0803235127 | 2011 | 296 pages | PDF | 4 MB

That’s All Folks?: Ecocritical Readings of American Animated Features
Although some credit the environmental movement of the 1970s, with its profound impact on children's television programs and movies, for paving the way for later eco-films, the history of environmental expression in animated film reaches much further back in American history, as That's All Folks? makes clear. Countering the view that the contemporary environmental movement – and the cartoons it influenced – came to life in the 1960s, Robin L. Murray and Joseph K. Heumann reveal how environmentalism was already a growing concern in animated films of the 1930s, 1940s, and 1950s. From Felix the Cat cartoons to Disney's beloved Bambi to Pixar's Wall-E and James Cameron's Avatar, this volume shows how animated features with environmental themes are moneymakers on multiple levels – particularly as broad-based family entertainment and conveyors of consumer products. Only Ralph Bakshi's X-rated Fritz the Cat and R-rated Heavy Traffic and Coonskin, with their violent, dystopic representation of urban environments, avoid this total immersion in an anti-environmental consumer market. Showing us enviro-toons in their cultural and historical contexts, this book offers fresh insights into the changing perceptions of the relationship between humans and the environment and a new understanding of environmental and animated cinema.
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Modern NMR Techniques for Synthetic Chemistry

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Modern NMR Techniques for Synthetic Chemistry
English | 2014 | ISBN: 1466592249 | 363 pages | PDF | 9,6 MB
A blend of theory and practical advice, Modern NMR Techniques for Synthetic Chemistry illustrates how NMR spectroscopy can be used to determine the abundance, size, shape, and function of organic molecules.

Modern NMR Techniques for Synthetic Chemistry
It provides you with a description the NMR technique used (more pictorial than mathematical), indicating the most common pulse sequences, some practical information as appropriate, followed by illustrative examples. This format is followed for each chapter so you can skip the more theoretical details if the practical aspects are what interest you.
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Laura Bottazzi – Una pelle bellissima

Laura Bottazzi – Una pelle bellissima
Italian | Fernandel | 2010 | PDF | Pages 141 | ISBN: 9788895865133 | 11.43 Mb

Stella un'adolescente che scopre il mondo virtuale di Second Life e ne rimane coinvolta al punto da vivere costantemente in bilico fra realt e finzione, fra Stella e Adhara, il suo avatar, con cui si identifica fino a ricercarne una somiglianza pressoch totale. Questo mondo di immagini perfette diventa il suo unico punto di riferimento, e ci porta Stella a distorcere la realt plasmandola secondo i propri desideri. Cos la sua vita diventa il terreno di gioco per una partita contro tutto e tutti, il cui unico scopo quello di affermare la supremazia estetica e sessuale della giovane protagonista. Ma la fusione tra reale e virtuale, unita all'inerzia del mondo adulto di fronte ai disagi adolescenziali, le far perdere il controllo della propria vita, e trasformer Stella nel simbolo di una generazione oppressa da un'inguaribile frustrazione sociale e sentimentale.

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