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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Boston For Dummies, 4 edition

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Boston For Dummies by Marie Morris
English | July 2, 2007 | ISBN: 0470128178 | 312 Pages | PDF | 7 MB
Boston offers a unique blend of traditional and trendy…old and new, with ultramodern skyscrapers towering beside colonial historical sites. Whether you want to explore incredible museums or shop tempting boutiques, take in a game or take a cruise, this book points the way with info on…

Boston For Dummies, 4 edition
Attractions for history lovers, sports lovers, and food lovers
Seven great itineraries and four fun day trips
Public Garden, the first botanical garden in the U.S., legendary Fenway Park, Longfellow National Historic Site, and more
All kinds of restaurants, ranging from local seafood and pizza favorites and ethnic eateries to elegant, high-end dining and unique neighborhood cafes
Shopping in stores that range from cheap to chic, boho to bourgeois, including Newbury Street, the “rodeo Drive of New England”
Walking the 3-mile Freedom Trail, Harvard Square, Commonwealth Avenue, or around Walden Pond
Taking in fantastic live performances or relaxing in fun pubs and bars
Like every For Dummies travel guide, Boston For Dummies, 4th Edition, includes:

Down-to-earth trip-planning advice
What you shouldn’t miss — and what you can skip
The best hotels and restaurants for every budget
Handy Post-it Flags to mark your favorite pages

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Boston For Dummies, 4 edition

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Boston For Dummies by Marie Morris
English | July 2, 2007 | ISBN: 0470128178 | 312 Pages | PDF | 7 MB
Boston offers a unique blend of traditional and trendy…old and new, with ultramodern skyscrapers towering beside colonial historical sites. Whether you want to explore incredible museums or shop tempting boutiques, take in a game or take a cruise, this book points the way with info on…

Boston For Dummies, 4 edition
Attractions for history lovers, sports lovers, and food lovers
Seven great itineraries and four fun day trips
Public Garden, the first botanical garden in the U.S., legendary Fenway Park, Longfellow National Historic Site, and more
All kinds of restaurants, ranging from local seafood and pizza favorites and ethnic eateries to elegant, high-end dining and unique neighborhood cafes
Shopping in stores that range from cheap to chic, boho to bourgeois, including Newbury Street, the “rodeo Drive of New England”
Walking the 3-mile Freedom Trail, Harvard Square, Commonwealth Avenue, or around Walden Pond
Taking in fantastic live performances or relaxing in fun pubs and bars
Like every For Dummies travel guide, Boston For Dummies, 4th Edition, includes:

Down-to-earth trip-planning advice
What you shouldn’t miss — and what you can skip
The best hotels and restaurants for every budget
Handy Post-it Flags to mark your favorite pages

DOWNLOAD LINKS
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siRNA Design: Methods and Protocols (Methods in Molecular Biology)

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Debra J. Taxman, "siRNA Design: Methods and Protocols (Methods in Molecular Biology)"
English | ISBN: 1627031189 | 2012 | PDF | 405 pages | 5,8 MB

siRNA Design: Methods and Protocols (Methods in Molecular Biology)
The discovery of RNA interference (RNAi) as a methodology for gene silencing has revolutionized biological research, providing an invaluable avenue for therapeutics, and small interfering RNA (siRNA) is the most common strategy utilized for enacting RNAi. siRNA Design: Methods and Protocols offers expertly crafted guidelines and protocols for the selection of siRNA targeting sequences, for the strategic incorporation of chemical modifications, and for advantageous structural modifications to the classic siRNA design. Protocols are provided for using endogenous cellular machinery to produce siRNA from optimized precursor short hairpin RNA (shRNA) and artificial microRNA (amiRNA) molecules. Strategies are also described for specific applications such as immunostimulatory siRNA that may provide therapeutic benefit against viral infections in mammals, the simultaneous targeting of multiple siRNAs, and siRNA-mediated crop virus resistance. The design of RNAi for gene silencing in embryonic, invertebrate, and plant systems requires a variety of unique approaches, several of which are described towards the end of this volume. Written for the highly successful Methods in Molecular Biology⢠series, this work contains the kind of detailed description and implementation advice that guarantees successful results. Authoritative and easy to use, siRNA Design: Methods and Protocols will provide researchers, educators, clinicians, and biotech specialists with a broad understanding of the issues in RNAi and how they can be overcome strategically through design.

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Chicago For Dummies; 4 edition

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Chicago For Dummies by Laura Tiebert
English | July 30, 2007 | ISBN: 0470124806 | 314 Pages | PDF | 4 MB
Years ago, when Frank Sinatra sang the praises of "my kind of town," he was saluting Chicago. Chicago is still a truly vibrant and eclectic city that constantly reinvents itself. Cosmopolitan yet not elitist, sophisticated in some ways yet refreshingly brash in others, Chicago is wonderfully entertaining and welcoming.

Chicago For Dummies; 4 edition
There’s plenty to do and this guide clues you in with the latest info on:
Four options for exploring the city
Five day trips to nearby attractions
Accommodations, ranging from three of the world’s best luxury hotels to wonderful historic getaways with modern amenities
A shopping guide that covers power shopping along the Magnificent Mile and bargain hunting in unique shops
The action and attractions, ranging from Soldier Field or Wrigley Field to the Hancock Observatory to Navy Pier
Restaurants, including everything from elegant to family-style, and from Chicago’s famous deep-dish pizza to all kinds of ethnic cuisine
Intriguing architecture and incredible museums, including the Adler Planetarium, the Shedd Aquarium, the Field Museum of Natural History, and the Art Institute of Chicago
Fantastic outdoor attractions, including Millenium Park, Grant Park, North Avenue Beach, two great zoos, and more
What to do when the sun goes down, whether you like the blues, ska, or hip-hop… the hot night spots or great theater
Culture, ranging from Lyric Opera and the Chicago Symphony Orchestra to The Second City and Improv Olympics
Sports—baseball, football, basketball, hockey, and more—in a city of notoriously passionate fans
Like every For Dummies travel guide, Chicago For Dummies, 4th Edition, includes:

Down-to-earth trip-planning advice
What you shouldn’t miss — and what you can skip
The best hotels and restaurants for every budget
Handy Post-it Flags to mark your favorite pages
With this friendly guide to help you choose from the best sites and attractions, Chicago will surely be your kind of town.
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Imaging Spine After Treatment: A Case-based Atlas

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Tommaso Scarabino, ?Saverio Pollice – Imaging Spine After Treatment: A Case-based Atlas
Published: 2013-11-26 | ISBN: 8847053900 | PDF | 300 pages | 14 MB

This book reviews in detail the role of neuroradiological imaging in the evaluation of patients who have undergone surgery or interventional radiology procedures, and particularly its value in the documentation of normal and pathological post-treatment changes, detection of complications, and follow-up.

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John Fitzgerald Kennedy – Collection D’ Oeuvres

John Fitzgerald Kennedy – Collection D' Oeuvres
French | ePub | Large Books Collection | 16 MB
Genre: History, Biography
Livres:
William Reymond – JFK Le Dernier Temoin _ Assassinat De Kennedy, Enfin La Verite !
William Reymond – Marilyn, le dernier secret
Stephen King – 22_11_63
Thomas Snegaroff – Kennedy_ Une vie en clair-obscur
Steve Berry – Le Code Jefferson
Michel Schneider – Marilyn, dernieres seances
Daniel Picouly – Un beau jeudi pour tuer Kennedy
Marc Dugain – Avenue Des Geants
Henning Mankell – Le cerveau de Kennedy
Tim Adler – La mafia Hollywood
Gerard de Villiers – Dossier Kennedy
Philippe Labro – On a tire sur le President
Adam Braver – 22 novembre 1963

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