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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today

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It's Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today by The Gang
English | 2015 | ISBN: 0062225111, 1783298391 | 256 pages | EPUB | 1,3 MB

It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today
“The Gang” from It’s Always Sunny in Philadelphia attempts their most ill-conceived, get-rich quick scheme yet: publishing a “self-help book” to hilarious, sometimes dangerous, and often revolting, results.

The Gang may have finally found their golden ticket. Left alone to close down Paddy’s Pub one night, Charlie Kelly inadvertently scored himself, and his friends, the opportunity of a lifetime—a book deal with a real publishing company, real advance money, and a real(ly confused) editor. While his actual ability to read and write remains unclear, Charlie sealed the deal with some off-the-cuff commentary on bird law and the nuances of killing rats (and maybe with the help of some glue fumes in the basement with an unstable editor on a bender). While The Gang is stunned by the news, and the legally binding, irrevocable contract left on the bar, they are also ready to rise to the task and become millionaires—and of course, help Charlie actually write the book.

In their own inimitable voices, Charlie, Mac, Dennis, Sweet Dee, and Frank weigh in on important topics like Relationships, Financial Success and Career, Fashion and Personal Grooming, Health and Diet, and Survival Skills, providing insane advice, tips, tricks, and recipes (Rum Ham anyone?) as only they can.

Fans of It’s Always Sunny in Philadelphia rejoice and welcome the most influential work in the history of the written word (or at least since the script for The Nightman Cometh): The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today.

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The Uncanny Valley in Games and Animation

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The Uncanny Valley in Games and Animation by Angela Tinwell
2014 | ISBN: 146658694X | English | 236 pages | PDF | 11 MB

The Uncanny Valley in Games and Animation
Advances in technology have enabled animators and video game designers to design increasingly realistic, human-like characters in animation and games. Although it was intended that this increased realism would allow viewers to appreciate the emotional state of characters, research has shown that audiences often have a negative reaction as the human likeness of a character increases. This phenomenon, known as the Uncanny Valley, has become a benchmark for measuring if a character is believably realistic and authentically human like. This book is an essential guide on how to overcome the Uncanny Valley phenomenon when designing human-like characters in digital applications.

In this book, the author provides a synopsis of literature about the Uncanny Valley phenomenon and explains how it was introduced into contemporary thought. She then presents her theories on its possible psychological causes based on a series of empirical studies. The book focuses on how aspects of facial expression and speech can be manipulated to overcome the Uncanny Valley in character design.

presents a novel theory that goes beyond previous research in that the cause of the Uncanny Valley is based on a perceived lack of empathy in a character. This book makes an original, scholarly contribution to our current understanding of the Uncanny Valley phenomenon and fills a gap in the literature by assessing the biological and social roots of the Uncanny Valley and its implications for computer-graphics animation.
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Glycopolymers: Synthesis and Applications

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Ravin Narain, "Glycopolymers: Synthesis and Applications"
2014 | ISBN-10: 1909030813 | 180 pages | PDF | 6 MB

Glycopolymers: Synthesis and Applications
Glycopolymers have received considerable interest in recent years due to their increasing potential applications in material science and biomedicine. With better understanding of the role of carbohydrates in biological systems and with recent advances in organic and carbohydrate chemistry, the design and synthesis of glycopolymers have become simpler where significant research efforts have been carried out towards the fabrication of advanced glyco-polymeric architectures for improved performance. This book provides an update on the recent advances on the synthesis of glycopolymers, their characterisations, their biological properties and their applications. The first objective of this book is to provide the readers a detailed overview about the synthesis of glycopolymers via several modern polymerisation techniques. The characterisation of these materials and their solution properties are also discussed. In addition to this, the conjugation of glycopolymers to different types of biomacromolecules are discussed. The second objective of this book is to provide the readers a detailed overview of the applications glycopolymers. In addition, the biological properties of the glycopolymers as a function of the types of carbohydrates attached, the polymer architectures and compositions are elaborated. This update will provide a quick reference to students and researchers working in both academia and industry.
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The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945

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Ferdinando D'Amico – The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945
Classic Publications | 2005 | ISBN: 1903223296 | English | 223 pages | PDF | 23.41 MB

The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945
For the first time in the English language and following years of research, the authors analyze the camouflage and markings of the Aeronautica Nationale Repubblicana (ANR), the fascist air force formed following the wake of Italy's capitulation to the Allies in 1943. This volume will undoubtedly become the defining reference on the subject. Fighting alongside the Luftwaffe to the bitter end in Northern Italy, the ANR was equipped with the German Messerschmitt Bf 109 fighter as well as a range of Italian fighters, bombers, torpedo and transport aircraft — all of which are examined by the authors with the aid of hundreds of previously unpublished photographs showing the camouflage and systems markings by unit and individual units. This heavily illustrated and highly detailed work of reference covers an often-overlooked aspect of Italian air power in the later stages of World War II and is essential reading for aviation historians and aviation modelers.
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Modeling and Simulation-Based Systems Engineering Handbook

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Modeling and Simulation-Based Systems Engineering Handbook (Engineering Management) by Daniele Gianni and Andrea D'Ambrogio
English | 2014 | ISBN: 1466571454 | 513 pages | PDF | 49,7 MB

Modeling and Simulation-Based Systems Engineering Handbook
The capability modeling and simulation (M&S) supplies for managing systems complexity and investigating systems behaviors has made it a central activity in the development of new and existing systems. However, a handbook that provides established M&S practices has not been available. Until now. details the M&S practices for supporting systems engineering in diverse domains. It discusses how you can identify systems engineering needs and adapt these practices to suit specific application domains, thus avoiding redefining practices from scratch.

Although M&S practices are used and embedded within individual disciplines, they are often developed in isolation. However, they address recurring problems common to all disciplines. The editors of this book tackled the challenge by recruiting key representatives from several communities, harmonizing the different perspectives derived from individual backgrounds, and lining them up with the book's vision. The result is a collection of M&S systems engineering examples that offer an initial means for cross-domain capitalization of the knowledge, methodologies, and technologies developed in several communities. These examples provide the pros and cons of the methods and techniques available, lessons learned, and pitfalls to avoid.

As our society moves further in the information era, knowledge and M&S capabilities become key enablers for the engineering of complex systems and systems of systems. Therefore, knowledge and M&S methodologies and technologies become valuable output in an engineering activity, and their cross-domain capitalization is key to further advance the future practices in systems engineering. This book collates information across disciplines to provide you with the tools to more efficiently design and manage complex systems that achieve their goals.
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Sabotage: America’s Enemies Within the CIA

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Sabotage: America's Enemies Within the CIA By Rowan Scarborough
2007 | 229 Pages | ISBN: 1596985100 | PDF | 3 MB

Sabotage: America’s Enemies Within the CIA
How Bush-hating CIA Bureaucrats Are Sabotaging the War on Terror Since the attacks on September 11, 2001, intelligence collection has become the number-one weapon in the effort to defeat al Qaeda and Osama bin Laden. A Description penetrated is an attack stopped. And to the outside observer, the CIA has performed well as a key partner in the Bush administration's War on Terror. But as Rowan Scarborough reveals in this groundbreaking new book, significant elements within the CIA are undermining both the president and national security through leaks, false allegations, and outright sabotage. Using his first-rate sources in all levels of national security–from field officers to high-ranking analysts to former intelligence heads–Scarborough paints a disturbing picture of partisan politics endangering the success of our campaigns abroad and the very lives of our soldiers and agents. In Sabotage, you'll learn: * How CIA analysts repeatedly leak details about classified intelligence programs with the dual intent of ending them and damaging the president * How, on at least eight occasions, intelligence officials have made serious allegations of wrongdoing against the president's men–which turned out to be false * Why, contrary to popular belief, the CIA has become predominantly liberal * How a CIA turf battle prevented special operators from pursuing and capturing a notorious Taliban leader * How current and former CIA officers fueled conspiracy theories that President Bush orchestrated the 9/11 attacks on America * How a CIA leak to the New York Times deprived the U.S. of critical information in the War on Terror * How press leaks by the CIA have damaged relations with our foreign allies in the War on Terror * How a CIA analyst worked with Democrats to sabotage the nomination of John Bolton to the UN * How Clinton's downsizing of the CIA led to the closing of stations in scores of jihadist breeding grounds–including Hamburg, Germany, where the 9/11 Description was hatched The CIA's job is to collect facts and let the White House, the Pentagon, and the State Department make national security policy. But, as Scarborough conclusively demonstrates, an agency that is supposed to be scrupulously nonpartisan has become increasingly political–during a time of war–against America's elected commander in chief.
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