Tag Archives: Beetle

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Australian Beetles, Volume 1: Morphology, Classification and Keys

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Australian Beetles: Morphology, Classification and Keys (Australian Beetles Series) by John F. Lawrence, Adam Slipinski
2013 | ISBN: 0643097287 | English | 520 pages | PDF | 215 MB

Australian Beetles, Volume 1: Morphology, Classification and Keys
This three-volume series represents a comprehensive treatment of the beetles of Australia, a relatively under-studied fauna including many unusual and unique lineages found nowhere else on Earth. The biology and morphology for all major beetle lineages is described and illustrated, and the revised identification keys (currently recognized as one of the most valuable keys worldwide) will aid quarantine agents, biologists and students in identifying members of the most species-rich order of animals. A large section on the adult and larval morphology of beetles and a chapter on the fossil record are also included.

Volume 1 updates and expands Lawrence & Britton's out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations. The introduction to beetle morphology and anatomical terms clarifies characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background.

Volume 2 is due Fall 2015 and Volume 3 is expected in 2017.

Key Features:
* An updated, expanded version of the popular, out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations

* The introduction to beetle morphology and anatomical terms clarify characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background
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Australian Beetles, Volume 1: Morphology, Classification and Keys

FREEDownload : Australian Beetles, Volume 1: Morphology, Classification and Keys

Australian Beetles: Morphology, Classification and Keys (Australian Beetles Series) by John F. Lawrence, Adam Slipinski
2013 | ISBN: 0643097287 | English | 520 pages | PDF | 215 MB

Australian Beetles, Volume 1: Morphology, Classification and Keys
This three-volume series represents a comprehensive treatment of the beetles of Australia, a relatively under-studied fauna including many unusual and unique lineages found nowhere else on Earth. The biology and morphology for all major beetle lineages is described and illustrated, and the revised identification keys (currently recognized as one of the most valuable keys worldwide) will aid quarantine agents, biologists and students in identifying members of the most species-rich order of animals. A large section on the adult and larval morphology of beetles and a chapter on the fossil record are also included.

Volume 1 updates and expands Lawrence & Britton's out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations. The introduction to beetle morphology and anatomical terms clarifies characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background.

Volume 2 is due Fall 2015 and Volume 3 is expected in 2017.

Key Features:
* An updated, expanded version of the popular, out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations

* The introduction to beetle morphology and anatomical terms clarify characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background
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“Agricultural Chemistry” ed. by Margarita Stoytcheva and Roumen Zlatev

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"Agricultural Chemistry" ed. by Margarita Stoytcheva and Roumen Zlatev
InTeOpP | 2013 | ISBN: 9535110268 9789535110262 | 222 pages | PDF | 6 MB
This book is a collection of original research articles, associated with selected topics in agricultural chemistry. The information provided in this book should be of interest for academic researchers and or agriculturalists.

“Agricultural Chemistry” ed. by Margarita Stoytcheva and Roumen Zlatev
The discussed issues are organized in four sections: Classification and labeling of active substances in plant protection products, Environmental and stress plant physiology and behavior, Antimicrobial and antioxidant potential of plant extracts, and Pollutants analysis and effects.

Contents
Preface
Section 1 Classification and Labeling of Active Substances in Plant Protection Products
1 Report of the Workshop on Harmonized Classification and Labelling (CLH) of Active Substances in Plant Protection Products Held in Berlin on 12 and 13 April 2011
Section 2 Environmental and Stress Plant Physiology and Behavior
2 Grain Yield Determination and Resource Use Efficiency in Maize Hybrids Released in Different Decades
3 Ecophysiology of Wild Plants and Conservation Perspectives in the State of Qatar
4 Scaling Up of Leaf Transpiration and Stomatal Conductance of Eucalyptus grand is x Eucalyptus urophylla in Response to Environmental Variables
5 Influence of the Root and Seed Traits on Tolerance to Abiotic Stress
6 Abiotic Stress in Plants
Section 3 Antimicrobial and Antioxidant Potential of Plant Extracts
7 In vitro Antioxidant Analysis and the DNA Damage Protective Activity of Leaf Extract of the Excoecaria agallocha Linn Mangrove Plant
Section 4 Pollutants Analysis and Effects
8 Determination of Triazole Fungicides in Fruits and Vegetables by Liquid Chromatography-Mass Spectrometry (LCyMS)
9 Effect of Simulated Rainfall on the Control of Colorado Potato Beetle (Coleoptera: Chrysomelidae) and Potato Leafhopper (Homoptera: Cicadellidae) with At-Plant Applications of Imidacloprid, Thiamethoxam or Dinotefuran on Potatoes in Laboratory and Field Trials
10 Heavy Metal Content in Bitter Leaf (Vernonia amygdalina) Grown Along Heavy Traffic Routes in Port Harcourt
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“Agricultural Chemistry” ed. by Margarita Stoytcheva and Roumen Zlatev

FREEDownload : “Agricultural Chemistry” ed. by Margarita Stoytcheva and Roumen Zlatev

"Agricultural Chemistry" ed. by Margarita Stoytcheva and Roumen Zlatev
InTeOpP | 2013 | ISBN: 9535110268 9789535110262 | 222 pages | PDF | 6 MB
This book is a collection of original research articles, associated with selected topics in agricultural chemistry. The information provided in this book should be of interest for academic researchers and or agriculturalists.

“Agricultural Chemistry” ed. by Margarita Stoytcheva and Roumen Zlatev
The discussed issues are organized in four sections: Classification and labeling of active substances in plant protection products, Environmental and stress plant physiology and behavior, Antimicrobial and antioxidant potential of plant extracts, and Pollutants analysis and effects.

Contents
Preface
Section 1 Classification and Labeling of Active Substances in Plant Protection Products
1 Report of the Workshop on Harmonized Classification and Labelling (CLH) of Active Substances in Plant Protection Products Held in Berlin on 12 and 13 April 2011
Section 2 Environmental and Stress Plant Physiology and Behavior
2 Grain Yield Determination and Resource Use Efficiency in Maize Hybrids Released in Different Decades
3 Ecophysiology of Wild Plants and Conservation Perspectives in the State of Qatar
4 Scaling Up of Leaf Transpiration and Stomatal Conductance of Eucalyptus grand is x Eucalyptus urophylla in Response to Environmental Variables
5 Influence of the Root and Seed Traits on Tolerance to Abiotic Stress
6 Abiotic Stress in Plants
Section 3 Antimicrobial and Antioxidant Potential of Plant Extracts
7 In vitro Antioxidant Analysis and the DNA Damage Protective Activity of Leaf Extract of the Excoecaria agallocha Linn Mangrove Plant
Section 4 Pollutants Analysis and Effects
8 Determination of Triazole Fungicides in Fruits and Vegetables by Liquid Chromatography-Mass Spectrometry (LCyMS)
9 Effect of Simulated Rainfall on the Control of Colorado Potato Beetle (Coleoptera: Chrysomelidae) and Potato Leafhopper (Homoptera: Cicadellidae) with At-Plant Applications of Imidacloprid, Thiamethoxam or Dinotefuran on Potatoes in Laboratory and Field Trials
10 Heavy Metal Content in Bitter Leaf (Vernonia amygdalina) Grown Along Heavy Traffic Routes in Port Harcourt
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Australian Longhorn Beetles: (Coleoptera: Cerambycidae)

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Australian Longhorn Beetles: (Coleoptera: Cerambycidae) by Adam Slipinski, Hermes Escalona
2013 | ISBN: 1486300030 | English | 504 pages | PDF | 67 MB

Australian Longhorn Beetles: (Coleoptera: Cerambycidae)
Longhorn Beetles (Cerambycidae) are one of the most easily recognized groups of beetles, a family that worldwide encompasses over 33,000 species in 5,200 genera. With over 1,400 species classified in 300 genera, this is the sixth largest among 117 beetle families in Australia.

Virtually all Cerambycidae feed on living or dead plant tissues and play a significant role in all terrestrial environments where plants are found. Larvae often utilize damaged or dead trees for their development, and through feeding on rotten wood form an important element of the saproxylic fauna, speeding energy circulation in these habitats. Many species are listed as quarantine pests because of their destructive role to the timber industry.

This volume provides a general introduction to the Australian Cerambycidae with sections on biology, phylogeny and morphology of adult and larvae, followed by the keys to the subfamilies and an overview of the 74 genera of the subfamily Lamiinae occurring in Australia. All Lamiinae genera are diagnosed, described and illustrated and an illustrated key to their identification is provided. A full listing of all included Australian species with synonymies and bibliographic citations is also included.

Winner of the 2014 Whitley Medal

Volume 2 is expected Fall 2015.
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Wittgenstein’s Beetle and Other Classic Thought Experiments

Martin Cohen, "Wittgenstein's Beetle and Other Classic Thought Experiments"
2004 | pages: 142 | ISBN: 1405121912, 1405121920 | PDF | 4,1 mb
Wittgenstein’s Beetle and Other Classic Thought Experiments invites readers to participate actively in discovering the surprisingly powerful and fruitful tradition of "thought experiments."

Gives a lively presentation of an "A to Z" of 26 fascinating and influential thought experiments from philosophy and science
Presents vivid and often humorous discussion of the experiments, including strengths and weaknesses, historical context, and contemporary uses
Provides a "how to" section for engaging in thought experiments
Includes illustrations, mini-biographies, and suggestions for further reading.

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