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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Learning from Leonardo: Decoding the Notebooks of a Genius

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Learning from Leonardo: Decoding the Notebooks of a Genius by Fritjof Capra
English | 2013 | ISBN: 1609949897 | 384 pages | EPUB | 19 MB

Learning from Leonardo: Decoding the Notebooks of a Genius
eonardo da Vinci was a brilliant artist, scientist, engineer, mathematician, architect, inventor, writer, and even musician—the archetypal Renaissance man. But he was also, Fritjof Capra argues, a profoundly modern man. Not only did Leonardo invent the empirical scientific method over a century before Galileo and Francis Bacon, but Capra's decade-long study of Leonardo's fabled notebooks reveal him as a systems thinker centuries before the term was coined. He believed the key to truly understanding the world was in perceiving the connections between phenomena and the larger patterns formed by those relationships. This is precisely the kind of holistic approach the complex problems we face today demand. Capra describes seven defining characteristics of Leonardo da Vinci's genius and includes a list of over forty discoveries Leonardo made that weren't rediscovered until centuries later. Leonardo pioneered entire fields—fluid dynamics, theoretical botany, aerodynamics, embryology. Capra's overview of Leonardo's thought follows the organizational scheme Leonardo himself intended to use if he ever published his notebooks. So in a sense, this is Leonardo's science as he himself would have presented it. Leonardo da Vinci saw the world as a dynamic, integrated whole, so he always applied concepts from one area to illuminate problems in another. For example, his studies of the movement of water informed his ideas about how landscapes are shaped, how sap rises in plants, how air moves over a bird's wing, and how blood flows in the human body. His observations of nature enhanced his art, his drawings were integral to his scientific studies, and he brought art and science together in his extraordinarily beautiful and elegant mechanical and architectural designs. Obviously, we can't all be geniuses on the scale of Leonardo da Vinci. But by exploring the mind of the preeminent Renaissance genius, we can gain profound insights into how best to address the challenges of the 21st century.
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Social: Why Our Brains Are Wired to Connect (Audiobook)

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Social: Why Our Brains Are Wired to Connect [Audiobook] by Matthew D. Lieberman
English | November 5, 2013 | ISBN: 1452667705, ASIN: B00GDKVV4K | MP3@64 kbps | 11 hrs 17 mins | 319 MB
Narrator: Mike Chamberlain | Genre: Science/Psychology/Sociology
We are profoundly social creatures – more than we know.
In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world – other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.

Social: Why Our Brains Are Wired to Connect (Audiobook)
Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab — shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.

Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

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Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning

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Jonah Goldberg, "Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning"
English | 2008 | ISBN-10: 0385511841, 0767917189 | EPUB | 496 pages | 0,5 MB

Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning
"Fascists," "Brownshirts," "jackbooted stormtroopers"-such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst?

Liberal Fascism offers a startling new perspective on the theories and practices that define fascist politics. Replacing conveniently manufactured myths with surprising and enlightening research, Jonah Goldberg reminds us that the original fascists were really on the left, and that liberals from Woodrow Wilson to FDR to Hillary Clinton have advocated policies and principles remarkably similar to those of Hitler's National Socialism and Mussolini's Fascism.

Contrary to what most people think, the Nazis were ardent socialists (hence the term "National socialism"). They believed in free health care and guaranteed jobs. They confiscated inherited wealth and spent vast sums on public education. They purged the church from public policy, promoted a new form of pagan spirituality, and inserted the authority of the state into every nook and cranny of daily life. The Nazis declared war on smoking, supported abortion, euthanasia, and gun control. They loathed the free market, provided generous pensions for the elderly, and maintained a strict racial quota system in their universities-where campus speech codes were all the rage. The Nazis led the world in organic farming and alternative medicine. Hitler was a strict vegetarian, and Himmler was an animal rights activist.

Do these striking parallels mean that today's liberals are genocidal maniacs, intent on conquering the world and imposing a new racial order? Not at all. Yet it is hard to deny that modern progressivism and classical fascism shared the same intellectual roots. We often forget, for example, that Mussolini and Hitler had many admirers in the United States. W.E.B. Du Bois was inspired by Hitler's Germany, and Irving Berlin praised Mussolini in song. Many fascist tenets were espoused by American progressives like John Dewey and Woodrow Wilson, and FDR incorporated fascist policies in the New Deal.

Fascism was an international movement that appeared in different forms in different countries, depending on the vagaries of national culture and temperament. In Germany, fascism appeared as genocidal racist nationalism. In America, it took a "friendlier," more liberal form. The modern heirs of this "friendly fascist" tradition include the New York Times, the Democratic Party, the Ivy League professoriate, and the liberals of Hollywood. The quintessential Liberal Fascist isn't an SS storm trooper; it is a female grade school teacher with an education degree from Brown or Swarthmore.

These assertions may sound strange to modern ears, but that is because we have forgotten what fascism is. In this angry, funny, smart, contentious book, Jonah Goldberg turns our preconceptions inside out and shows us the true meaning of Liberal Fascism.
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Buddhist Hagiography in Early Japan: Images of Compassion in the Gyoki Tradition

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Buddhist Hagiography in Early Japan: Images of Compassion in the Gyoki Tradition By Jonathan Morris Augustine
Publisher: Routle..dge 2005 | 184 Pages | ISBN: 0415322456 | PDF | 2 MB

Buddhist Hagiography in Early Japan: Images of Compassion in the Gyoki Tradition
Hagiographies or idealized biographies which recount the lives of saints, bodhisattvas and other charismatic figures have been the meeting place for myth and experience. In medieval Europe, the 'lives of saints' were read during liturgical celebrations and the texts themselves were treated as sacred objects. In Japan, it was believed that those who read the biographies of lofty monks would acquire merit. Since hagiographies were written or compiled by 'believers', the line between fantasy and reality was often obscured. This study of the bodhisattva Gyoki – regarded as the monk who started the largest social welfare movement in Japan – illustrates how Japanese Buddhist hagiographers chose to regard a single monk's charitable activities as a miraculous achievement that shaped the course of Japanese history.
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The Business Case for E-Learning

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The Business Case for E-Learning by Tom Kelly
Cisco Press | Oct 29 2004 | ISBN: 1587200864 | Pages: 216 | CHM | 0.92 MB
Realize productivity gains from network-driven communication, training, and assessment.

The Business Case for E-Learning
What sets apart The Business Case for E-Learning?
Unified approach to e-learning. Covering knowledge sharing, training, and assessment. E-learning components such as online testing and certifications are uniquely combined.
Productivity. The cause for rather than a consequence of e-learning. The Business Case for E-Learning demonstrates cases and methods in e-learning to those seeking productivity advantages for their organizations and ecosystems.
Focus on ecosystem. Those seeking productivity advantages across the entire supply chain or value chain of delivery can benefit from the presented perspective.
Recommendations go beyond organizational gains to cover resellers and customers.
Results and returns. See case studies and empirical evidence of the value and return on investment (ROI) that demonstrate the success of a cohesive e-learning program. Learn how Cisco Systems saved $142 million in one year using e-learning.
I have always truly believed that the Internet and education are the two great equalizers in life, and this book provides information about how to combine the two for productivity and profitability gains, based on real successes.
-John Chambers, President and CEO of Cisco Systems

The Business Case for E-Learning is the first book that demonstrates the productivity gains provided by Internet learning through a unique approach combining e-communication, e-training, and e-assessment. Beyond theory, The Business Case for E-Learning is based on practical experience in developing and deploying programs that bolster profitability. This book offers you practical recommendations for best practices and return on investment and provides lessons learned from real-world experiences.

The Business Case for E-Learning presents several case studies that range from the challenges of learning in Africa to the emergence of corporate knowledge-sharing communities. Case studies on Toyota, BearingPoint, Element K, and other e-learning leaders demonstrate how e-learning best practices can yield value for any organization. One case study quantifies how Cisco Systems in one year generated $16 in value for every dollar spent on an e-learning program.

Managers need to prove to companies that an e-learning program can result in demonstrable productivity gains. Through The Business Case for E-Learning, you learn to avoid unnecessary trial and error with e-learning and take advantage of the e-learning experience documented by authors Tom Kelly and Nader Nanjiani.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies.
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Agreement Restrictions in Persian

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Anousha Sedighi, "Agreement Restrictions in Persian"
Publisher: Amsterdam University Press | ISBN: 9087280939 | 2011 | PDF | 224 pages | 5.8 MB

Agreement Restrictions in Persian
Agreement Restrictions in Persian is the first comprehensive attempt to tackle the issue of verbal agreement in Persian from a cross-linguistic point of view. Persian is a field of research within theoretical linguistics that is yet to be sufficiently explored. This book adopts Chomsky's Minimalist Program which is at the forefront of recent theories of formal syntax, and applies it to the Persian language. Although it is commonly believed that in Persian the verb agrees with the subject, several constructions seem to constrain this obligatory rule.
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George Washington’s Eye: Landscape, Architecture, and Design at Mount Vernon

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George Washington's Eye: Landscape, Architecture, and Design at Mount Vernon by Joseph Manca
2012 | ISBN: 142140432X | English | 344 pages | PDF | 23 MB

George Washington’s Eye: Landscape, Architecture, and Design at Mount Vernon
On the banks of the Potomac River, Mount Vernon stands, with its iconic portico boasting breathtaking views and with a landscape to rival the great gardens of Europe, as a monument to George Washington's artistic and creative efforts. More than one million people visit Mount Vernon each year-drawn to the stature and beauty of Washington's family estate.

Art historian Joseph Manca systematically examines Mount Vernon-its stylistic, moral, and historical dimensions-offering a complete picture of this national treasure and the man behind its enduring design. Manca brings to light a Washington deeply influenced by his wide travels in colonial America, with a broader architectural knowledge than previously suspected, and with a philosophy that informed his aesthetic sensibility.

Washington believed that design choices and personal character mesh to form an ethic of virtue and fulfillment and that art is inextricably linked with moral and social concerns. Manca examines how these ideas shaped the material culture of Mount Vernon.

Based on careful study of Washington's personal diaries and correspondence and on the lively accounts of visitors to his estate, this richly illustrated book introduces a George Washington unfamiliar to many readers-an avid art collector, amateur architect, and leading landscape designer of his time.

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