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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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WordPress Multisite Administration

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Tyler L. Longren, "WordPress Multisite Administration"
English | ISBN: 1783282479 | 2013 | 106 pages | PDF, EPUB | 13 MB

WordPress Multisite Administration
A concise guide to set up, manage, and customize your blog network using WordPress multisite

Overview
Learn how to configure a complete, functional, and attractive WordPress Multisite
Customize your sites with WordPress themes and plugins
Set up, maintain, and secure your blog network

In Detail

WordPress is an incredibly popular blogging platform. Few people realize that the software behind WordPress.com, which is a standalone WordPress with multisite enabled, is available for free, for anyone to make use of. WordPress Multisite is a special ?mode? built into WordPress, which allows you to create a network of multiple websites, all running on a single installation of WordPress.

WordPress Multisite Administration is an easy-to-understand book filled with information, tips, and best practices to help you create and manage a blog network similar to http://wordpress.com/, by using WordPress Multisite.

WordPress Multisite Administration will take you through all the steps necessary to get WordPress Multisite installed and configured on your server. It covers everything from installation and initial configuration to customizations and some helpful troubleshooting tips.

You will also learn how to build your own blog directory that features the authors in your WordPress Multisite network. The blog directory is built by making use of WordPress child themes, an incredibly useful thing to know how to do.

You'll learn everything you need to know about running and maintaining a WordPress Multisite installation.

What you will learn from this book
Create a WordPress multisite network, similar to http://wordpress.com/
Learn theme and plugin activation and management
Make a custom blog directory featuring network author content
Secure your WordPress Multisite installation
Migrate multiple regular WordPress sites into one WordPress Multisite installation
Tips and best practices for optimization
Update themes, plugins, and WordPress core
Create a basic WordPress child theme for the blog directory
Set up multiple sites on your WordPress multisite network

Approach

This is a simple, concise guide with a step-by-step approach, packed with screenshots and examples to set up and manage a network blog using WordPress

Who this book is written for

WordPress Multisite Administration is ideal for anyone wanting to familiarize themselves with WordPress Multisite. You'll need to know the basics about WordPress, and having at least a broad understanding of HTML, CSS, and PHP will help, but isn't required.
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Elizabeth Mathias, Richard Raspa, “Italian Folktales in America: The Verbal Art of an Immigrant Woman”

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Elizabeth Mathias, Richard Raspa, "Italian Folktales in America: The Verbal Art of an Immigrant Woman"
Publisher: Wayne State Univ Pr | 1988 | ISBN: 0814321224 | English | PDF | 348 pages | 27.2 Mb
In 1941, while studying folklore at Wayne University with Professor Emelyn Gardner, Bruna Todesco collected from her mother, Clementina, the twenty-two märchen and legends presented in this book. Bruna, her mother, and her father, John, immigrated to America in 1930 from their native village of Faller in the Veneto region of northern Italy

Elizabeth Mathias, Richard Raspa, “Italian Folktales in America: The Verbal Art of an Immigrant Woman”
Not just made up of the recorded texts, this book is also built on the reminiscences of that storyteller and some of her old neighbors in her birthplace, and is a record by two resourceful fieldworkers of what it takes to study memory culture. The result is a work that greatly enriches our understanding of who told (and tells) märchen to whom, why and how they are told, and, perhaps most important, under what conditions.

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No Land! No House! No Vote!: Voices from Symphony Way

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No Land! No House! No Vote!: Voices from Symphony Way by Symphony Way Pavement Dwellers
English | 2011-03-01 | ISBN: 1906387842 | PDF | 160 pages | 12,7 MB

No Land! No House! No Vote!: Voices from Symphony Way
Early in 2007, hundreds of families living in shacks in Cape Town were moved into houses they had been waiting for since the end of the apartheid. But soon they were told that the move had been illegal, and they were kicked out of their new homes. They built shacks next to the road opposite the housing project and hundreds organized themselves into the Symphony Way Anti-Eviction Campaign, vowing to stay on the road until the government gave them permanent housing. This anthology of stories of justice miscarried, of violence domestic and public, of bigotry and xenophobia, is both testimony and poetry. This book is a means to dignity, a way for the poor to reflect and be reflected. It is testimony that there's thinking in the shacks, that there are humans who dialogue, theorize, and fight to bring about change.
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TTC How We Learn (Audiobook)

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TTC How We Learn (Audiobook)
English | MP3 128 kbps | 24 Lectures | 361 MB
Learning is a lifelong adventure. It starts in your mother's womb, accelerates to high speed in infancy and childhood, and continues through every age, whether you're actively engaged in mastering a new skill, intuitively discovering an unfamiliar place, or just sleeping, which is fundamental to helping you consolidate and hold on to what you've learned. You are truly born to learn around the clock.

TTC How We Learn (Audiobook)
But few of us know how we learn, which is the key to learning and studying more effectively. For example, you may be surprised by the following:

People tend to misjudge what they have learned well, what they don't yet know, and what they do and do not need to practice.
Moments of confusion, frustration, uncertainty, and lack of confidence are part of the process of acquiring new skills and new knowledge.
Humans and animals explore their worlds for the sake of learning, regardless of rewards and punishment connected with success.
You can teach an old dog new tricks. In fact, older learners have the benefit of prior knowledge and critical skills—two advantages in learning.
Shedding light on what's going on when we learn and dispelling common myths about the subject, How We Learn introduces you to this practical and accessible science in 24 half-hour lectures presented by Professor Monisha Pasupathi of the University of Utah, an award-winning psychology teacher and expert on how people of all ages learn.

A Course about You

Customers of The Great Courses are already devoted to lifelong learning and may be surprised at how complicated the process of learning is. We have a single word for it—learn—but it occurs in a fascinating variety of ways, which Professor Pasupathi recounts in detail. She describes a wide range of experiments that may strike a familiar chord as you recognize something about yourself or others:

scripts: We have trouble recalling specific events until we have first learned scripts for those events. Young children are prodigious learners of scripts, but so are first-time parents, college freshmen, foreign travelers, and new employees.
Variable ratio reinforcement: Children whining for candy are usually refused, but the few occasions when parents give in encourage maximal display of the behavior. The same principle is behind the success of slot machines and other unpredictable rewards.
Storytelling: Telling stories is fundamentally an act of learning about ourselves. The way we recount experiences, usually shortly after the event, has lasting effects on the way we remember those experiences and what we learn from them.
Sleeper effect: Have you ever heard something from an unreliable source and later found yourself believing it? Over time, we tend to remember information but forget the source. Paradoxically, this effect is stronger when the source is less credible.
Dr. Pasupathi's many examples cover the modern history of research on learning—from behaviorist theory in the early 20th century to the most recent debates about whether IQ can be separated from achievement, or whether a spectrum of different learning styles and multiple intelligences really exist.

What You Will Learn

You start by examining 10 myths about learning. These can get in the way of making the fullest use of the extraordinary capacity for learning and include widespread beliefs, such as that college-educated people already know how to maximize learning or that a person must be interested in a subject in order to learn it.

Professor Pasupathi then covers mistaken theories of learning, such as that lab animals and humans learn in the same way or that the brain is a tabula rasa, a blank slate that can absorb information without preparation. Babies might seem to be a counterexample, showing that you can learn from scratch. However, you examine what newborns must know at birth in order for them to learn so much, so quickly.

Next you explore in depth how humans master different tasks, from learning a native language or a second language, to becoming adept at a sport or a musical instrument, to learning a new city or a problem-solving strategy, to grasping the distinctive style of thinking required in mathematics and science. Then you look inside the learning process itself, where many factors come into play, including what is being learned and the context, along with the emotions, motivations, and goals of the learner. You close by considering individual differences. Some people seem to learn without effort. How do they do it?

Tips on Learning

Along the way, Professor Pasupathi offers frequent advice on how to excel in many different learning situations:

Mastering material: Testing yourself is a very effective strategy for mastering difficult material. Try taking a blank sheet of paper and writing down everything you can recall about the subject. Then go back and review the material. Next, try another blank sheet of paper.
Second-language learning: Becoming fluent in a second language in adulthood is difficult because your brain is tuned to your native language and misses important clues in the new language. To overcome this obstacle, immerse yourself among native speakers of the new language.
Motivating a child: When trying to motivate a schoolchild to learn, avoid controlling language, create opportunities to give the child a sense of choice, and be careful about excessive praise and other forms of rewards, which can actually undermine learning.
Maintaining a learning edge: Middle-aged and older adults can preserve their learning aptitude by exercising to maintain cardiovascular health, staying mentally active, and periodically trying a new challenge, such as learning to draw or studying new dance steps.
Adventures in Learning

Winner of prestigious teaching awards from her university's chapter of Psi Chi, the National Honor Society in Psychology, Dr. Pasupathi brings today's exciting field of learning research alive. Her descriptions of ongoing work in her field, in which she is a prominent participant, are vivid and insightful, allowing you to put yourself into a given experiment and ask, "How would I react under these circumstances? What does this tell me about my own approach to learning?"

By the time How We Learn ends, you will appreciate the incredible breadth of what we learn in our lifetimes, understand the commonality and diversity of human learning experiences, and come away with strategies for enhancing your own adventures in learning.

"Learning is a human birthright," says Professor Pasupathi. "Everything about us is built for lifelong learning—from our unusually long childhood and our large prefrontal cortex to our interest in novelty and challenge." And she finds reason for optimism about the future of humanity due to our almost miraculous capacity to learn.

About Your Professor

Dr. Monisha Pasupathi is Associate Professor of Psychology at the University of Utah. She holds a Ph.D. in Psychology from Stanford University. She joined the faculty at Utah in 1999 after completing a postdoctoral fellowship at the Max Planck Institute for Human Development in Germany.

Professor Pasupathi has been honored multiple times for her teaching. She was named Best Psychology Professor by her university's chapter of Psi Chi, the National Honor Society in Psychology. Psi Chi also awarded her the Outstanding Educator Award and Favorite Professor Award.

Professor Pasupathi's research focuses on how people of all ages learn from their experiences, particularly through storytelling. She is coeditor of Narrative Development in Adolescence: Creating the Storied Self, and her work has been published widely in scholarly journals.

Directory of TTC Teaching Company – How We Learn 2012

01 Myths about Learning.mp3
02 Why No Single Learning Theory Works.mp3
03 Learning as Information Processing.mp3
04 Creating Representations.mp3
05 Categories, Rules, and scripts.mp3
06 What Babies Know.mp3
07 Learning Your Native Tongue.mp3
08 Learning a Second Language.mp3
09 Learning How to Move.mp3
10 Learning Our Way Around.mp3
11 Learning to Tell Stories.mp3
12 Learning Approaches in Math and Science.mp3
13 Learning as Theory Testing.mp3
14 Integrating Different Domains of Learning.mp3
15 Cognitive Constraints on Learning.mp3
16 Choosing Learning Strategies.mp3
17 Source Knowledge and Learning.mp3
18 The Role of Emotion in Learning.mp3
19 Cultivating a Desire to Learn.mp3
20 Intelligence and Learning.mp3
21 Are Learning Styles Real.mp3
22 Different People, Different Interests.mp3
23 Learning across the Lifespan.mp3
24 Making the Most of How We Learn.mp3
How We Learn.txt

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Madness and Civilization: A History of Insanity in the Age of Reason

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Michel Foucault, "Madness and Civilization: A History of Insanity in the Age of Reason"
English | ISBN: 0415040183, 0415255392 | 1988 | 320 pages | EPUB | 1 MB

Madness and Civilization: A History of Insanity in the Age of Reason
In recent years the question of madness and how to define it has become the centre of a great deal of discussion. This is the question the distinguished French psychologist and philosopher Michel Foucault seeks to answer by studying madness from 1500 to 1800 – from the Middle Ages when insanity was considered part of everyday life and fools and madmen walked the streets, to the point when these people began to be considered a threat, asylums were built for the first time, and a wall was erected between the insane and the rest of humanity.
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Building Louisiana: The Legacy of the Public Works Administration

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Building Louisiana: The Legacy of the Public Works Administration by Robert D. Leighninger Jr.
English | 2007 | ISBN: 1578069459 | 298 Pages | PDF | 4 MB
Robert D. Leighninger, Jr., believes there may be a model for municipal building projects everywhere in the ambitious and artful structures erected in Louisiana by the Public Works Administration. In the 1930s, the PWA built a tremendous amount of infrastructure in a very short time.

Building Louisiana: The Legacy of the Public Works Administration
Most of the edifices are still in use, yet few people recognize how these schools, courthouses, and other great structures came about. Building Louisiana documents the projects one New Deal agency erected in one southern state and places these in social and political context. Based on extensive research in the National Archives and substantial field work within the state, Leighninger has gathered the story of the establishment of the PWA and the feverish building activity that ensued. He also recounts early tussles with Huey Long and the scandals involving public works discovered during the late New Deal. The book includes looks at individual projects of particular interest–"Big Charity" hospital, the Carville leprosy center, the Shreveport incinerator, and the LSU sugar plant. A concluding chapter draws lessons from the PWA's history that might be applied to current political concerns. Also included is an annotated inventory of every PWA project in the state. Finally, this composite picture honors those workers and policymakers who, in a time of despair, expressed hope for the future with this enduring investment.
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Rethinking Technology: A Reader in Architectural Theory

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Rethinking Technology: A Reader in Architectural Theory by William W. Braham
English | 2007 | ISBN: 0415346533 | 488 Pages | PDF | 3 MB
This essential reference for all students of architecture, design and the built environment provides a convenient single source for all the key texts in the recent literature on architecture and technology.

Rethinking Technology: A Reader in Architectural Theory
The book contains over fifty carefully selected essays, manifestoes, reflections and theories by architects and architectural writers from 1900 to 2004. This mapping out of a century of architectural technology reveals the discipline's long and close attention to the experience and effects of new technologies, and provides a broad picture of the shift from the 'age of tools' to the 'age of systems'. Chronological arrangement and cross-referencing of the articles enable both a thematic and historically contextual understanding of the topic and highlight important thematic connections across time. With the ever increasing pace of technological change, this Reader presents a clear understanding of the context in which it has and does affect architecture.
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Ecological Engineering Design: Restoring and Conserving Ecosystem Services

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Ecological Engineering Design: Restoring and Conserving Ecosystem Services by Marty D. Matlock
English | 2011 | ISBN: 0470345144 | 353 Pages | PDF | 4 MB
Ecologically-sensitive building and landscape design is abroad, intrinsically interdisciplinary field.

Ecological Engineering Design: Restoring and Conserving Ecosystem Services
Existing books independently cover narrow aspects of ecological design in depth (hydrology, ecosystems, soils, flora and fauna, etc.), but none of these books can boast of the integrated approach taken by this one. Drawing on the experience of the authors, this book begins to define explicit design methods for integrating consideration of ecosystem processes and services into every facet of land use design, management, and policy. The approach is to provide a prescriptive approach to ecosystem design based upon ecological engineering principles and practices. This book will include a novel collection of design methods for the non-built and built environments, linking landscape design explicitly to ecosystem services.
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