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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s

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Tomer Levi, "The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s"
2012 | ISBN-10: 1433117096 | 230 pages | PDF | 10 MB

The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s
is the first study to investigate the emergence of an organized and vibrant Jewish community in Beirut in the late Ottoman and French period. Viewed in the context of port city revival, the author explores how and why the Jewish community changed during this time in its social cohesion, organizational structure, and ideological affiliations. Tomer Levi defines the Jewish community as a «Levantine» creation of late-nineteenth-century port city revival, characterized by cultural and social diversity, centralized administration, efficient organization, and a merchant class engaged in commerce and philanthropy. In addition, the author shows how the position of the Jewish community in the unique multi-community structure of Lebanese society affected internal developments within the Jewish community.
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The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors

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The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors by Peter Ferentzy and Nigel E. Turner
English | 2013-03-28 | ISBN: 1461466989 | PDF | 200 pages | 4,8 MB

The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors
This book documents the history of ideas about problem gambling and its link to addictive disorders. The book uses a combination of literature review and conceptual and linguistic analysis to explore the way ideas about problem gambling gave changed over time. It examines the religious, socio-cultural, and medical influences on the development of the concept of problem gambling as a disease, along with the ways in which such ideas were influenced by attitudes about substance abuse. The history of mental illness, notably as it pertains to themes such as loss of control over behavior, is also addressed. The book ends with a discussion of the current status and future prospects, with an eye to which ideas about problem gambling and addictions seem most promising and which should perhaps be left behind.
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Love and Sex with Robots: The Evolution of Human-Robot Relationships

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David Levy, "Love and Sex with Robots: The Evolution of Human-Robot Relationships"
2008 | ISBN-10: 0061359807, 0061359750 | 352 pages | PDF, EPUB, MOBI | 5 MB

Love and Sex with Robots: The Evolution of Human-Robot Relationships
Love, marriage, and sex with robots? Not in a million years? Maybe a whole lot sooner!

A leading expert in artificial intelligence, David Levy argues that the entities we once deemed cold and mechanical will soon become the objects of real companionship and human desire. He shows how automata have evolved and how human interactions with technology have changed over the years. Levy explores many aspects of human relationships-the reasons we fall in love, why we form emotional attachments to animals and virtual pets, and why these same attachments could extend to love for robots. Levy also examines how society's ideas about what constitutes normal sex have changed-and will continue to change-as sexual technology becomes increasingly sophisticated.

Shocking, eye-opening, provocative, and utterly convincing, Love and Sex with Robots is compelling reading for anyone with an open mind.
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The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein

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The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein
English | Aug 2003 | ISBN: 0854044574 | ASIN: 0816048088 | 673 Pages | PDF | 2 MB
In the past five years, knowledge and understanding of AIDS has grown exponentially and the lexicon of related terms has increased significantly. Many of the terms and explanations that were current just a couple of years ago are obsolete or outdated.

The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein
Similarly, statistics tracking AIDS have also changed dramatically in recent years, drastically altering the opinions held by epidemiologists, social scientists, research scientists, pharmaceutical companies, politicians, doctors, and activists in regards to prevention, treatment, and containment of the disease.
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The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein

FREEDownload : The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein

The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein
English | Aug 2003 | ISBN: 0854044574 | ASIN: 0816048088 | 673 Pages | PDF | 2 MB
In the past five years, knowledge and understanding of AIDS has grown exponentially and the lexicon of related terms has increased significantly. Many of the terms and explanations that were current just a couple of years ago are obsolete or outdated.

The Encyclopedia of HIV And AIDS (Facts on File Library of Health and Living) by Sarah Barbara Watstein
Similarly, statistics tracking AIDS have also changed dramatically in recent years, drastically altering the opinions held by epidemiologists, social scientists, research scientists, pharmaceutical companies, politicians, doctors, and activists in regards to prevention, treatment, and containment of the disease.
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Change They Can’t Believe In: The Tea Party and Reactionary Politics in America

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Christopher S. Parker, Matt A. Barreto, "Change They Can't Believe In: The Tea Party and Reactionary Politics in America"
English | ISBN: 0691151830, 0691163618 | 2013 | PDF | 378 pages | 11 MB

Change They Can’t Believe In: The Tea Party and Reactionary Politics in America
Are Tea Party supporters merely a group of conservative citizens concerned about government spending? Or are they racists who refuse to accept Barack Obama as their president because he's not white? Change They Can't Believe In offers an alternative argument–that the Tea Party is driven by the reemergence of a reactionary movement in American politics that is fueled by a fear that America has changed for the worse. Providing a range of original evidence and rich portraits of party sympathizers as well as activists, Christopher Parker and Matt Barreto show that what actually pushes Tea Party supporters is not simple ideology or racism, but fear that the country is being stolen from "real Americans"–a belief triggered by Obama's election. From civil liberties and policy issues, to participation in the political process, the perception that America is in danger directly informs how Tea Party supporters think and act.

The authors argue that this isn't the first time a segment of American society has perceived the American way of life as under siege. In fact, movements of this kind often appear when some individuals believe that "American" values are under threat by rapid social changes. Drawing connections between the Tea Party and right-wing reactionary movements of the past, including the Know Nothing Party, the Ku Klux Klan of the 1920s, and the John Birch Society, Parker and Barreto develop a framework that transcends the Tea Party to shed light on its current and future consequences.

Linking past and present reactionary movements, Change They Can't Believe In rigorously examines the motivations and political implications associated with today's Tea Party.
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The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology

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The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology by Anne-Marie Baiynd
2011 | ISBN: 0071766499 | English | 272 Pages | EPUB | 6 MB

The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology
THE SMARTEST TRADES.
THE HOTTEST MARKETS.
THE ONLY BOOK YOU NEED.

You don't have to be a professional trader to win big in the stock market. That's what Anne-Marie Baiynd learned when she changed her career from neuroscience researcher to full-time momentum trader. Now, with her popular website and this brilliant new book, she teaches other traders how to master the market using her proven combination of analytics and psychology. The Trading Book shows you how to:

Master the power of technical trading
Increase profits using probabilities and pattern recognition
Focus on precision trading for consistent results
Discover the benefits of waves and fibs
Embrace the habits of highly effective traders

This one-of-a-kind guide goes beyond the numbers and statistics to show you the complex psychology behind the trades-from the greatest gains to the hardest losses. You'll discover how other traders deal with making counterintuitive decisions; how to use technical indicators to identify the momentum and direction of the markets; and how to achieve your long-term financial goals through discipline, dedication, and endurance.

Filled with insightful case studies, interviews, exercises, and guidelines for keeping a personal trading journal, this is than a crash course for beginners or an industry guide for experts. This is the book on trading.
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