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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Security in Computing, 4th Edition

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Security in Computing, 4th Edition by Charles P. Pfleeger, Shari Lawrence Pfleeger
2006 | ISBN: 0132390779 | English | 880 pages | EPUB | 7 MB

Security in Computing, 4th Edition
The New State-of-the-Art in Information Security: Now Covers the Economics of Cyber Security and the Intersection of Privacy and Information Security
For years, IT and security professionals and students have turned to Security in Computing as the definitive guide to information about computer security attacks and countermeasures. In their new fourth edition, Charles P. Pfleeger and Shari Lawrence Pfleeger have thoroughly updated their classic guide to reflect today's newest technologies, standards, and trends.
The authors first introduce the core concepts and vocabulary of computer security, including attacks and controls. Next, the authors systematically identify and assess threats now facing programs, operating systems, database systems, and networks. For each threat, they offer best-practice responses.

Security in Computing, Fourth Edition , goes beyond technology, covering crucial management issues faced in protecting infrastructure and information. This edition contains an all-new chapter on the economics of cybersecurity, explaining ways to make a business case for security investments. Another new chapter addresses privacy–from data mining and identity theft, to RFID and e-voting.

New coverage also includes
Programming mistakes that compromise security: man-in-the-middle, timing, and privilege escalation attacks
Web application threats and vulnerabilities
Networks of compromised systems: bots, botnets, and drones
Rootkits–including the notorious Sony XCP
Wi-Fi network security challenges, standards, and techniques
New malicious code attacks, including false interfaces and keystroke loggers
Improving code quality: software engineering, testing, and liability approaches
Biometric authentication: capabilities and limitations
Using the Advanced Encryption System (AES) more effectively
Balancing dissemination with piracy control in music and other digital content
Countering new cryptanalytic attacks against RSA, DES, and SHA
Responding to the emergence of organized attacker groups pursuing profit
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Small Animal Anesthesia Techniques

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Small Animal Anesthesia Techniques by Shelby, Carolyn McKune
2014 | ISBN: 1118428048 | English | 332 pages | PDF | 14 MB

Small Animal Anesthesia Techniques
provides a quick reference to protocols for anesthetizing canine, feline, and exotic animal patients in veterinary practice. This portable companion provides complete information on anesthetic procedures, from the basics of pharmacology, physiology, and equipment to handling challenging procedures and the compromised patient. A companion website features videos, images, and worksheets for calculations.

The book offers an overview of the anesthetic process, with tips on how to anticipate and avoid complications, with example protocols for specific patients. Veterinarians and veterinary technicians will find this how-to guide to providing anesthesia to be an ideal resource for fast access to drug dosages, anesthesia protocols, and special considerations for specific procedures.
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Privacy Impact Assessment (Law, Governance and Technology Series)

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Privacy Impact Assessment (Law, Governance and Technology Series)
Publisher: Sp….er | ISBN: 9400725426 | 2012 | PDF | 551 pages | 6 MB

Privacy Impact Assessment (Law, Governance and Technology Series)
Virtually all organisations collect, use, process and share personal data from their employees, customers and/or citizens. In doing so, they may be exposing themselves to risks, from threats and vulnerabilities, of that data being breached or compromised by negligent or wayward employees, hackers, the police, intelligence agencies or third-party service providers.
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Karl Albert, “Platonismus: Grundlage der westlichen Philosophie”

Karl Albert, "Platonismus: Grundlage der westlichen Philosophie"
Label: Wissenschaftliche Buchgesellschaft | 2010 | ISBN: 3534600495 | German | MP3 224 Kbps | Lenght: 01:11:00 | 114.13 Mb
“Der Platonismus ist nicht eine Strmung unter vielen, sondern eine Grundmelodie des abendlndischen Denkens und ein Fundament unseres westlichen Selbstverstndnisses. So wird in der souvernen historischen und systematischen Darstellung, die sich an ein breites Publikum richtet, die Wirkmchtigkeit der Philosophie an sich deutlich.

Dieses Werk kann man als kurzgefasste Summe eines langen Gelehrtenlebens bezeichnen: der bekannte Philosoph und Theologe Karl Albert zeichnet die Tradition der Aufnahme platonischen Gedankenguts in der abendlndischen Geistesgeschichte nach. Dabei wird deutlich, wie sehr das Denken Platons alle nachfolgenden Philosophien beeinflusst hat. In klarer und verstndlicher Weise, vor dem Hintergrund eines groen Wissensschatzes, schreitet er die Stationen der Aufnahme platonischer Gedanken ab: in der Antike, dem Mittelalter und der Neuzeit, bei Denkern wie Apuleius, Plotin, Augustinus, Meister Eckart, Ficino, Hegel, und Heidegger. Entstanden ist so nicht nur eine groartige Wirkungsgeschichte und eine Erzhlung ber einen Grundstrang unserer Philosophiegeschichte, sondern auch ein Bild des abendlndischen Menschen.”
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ber den AutorKarl Albert, geb. 1921, war zuletzt von 1973–1980 als ordentlicher Professor fr Philosophie an der Pdagogischen Hochschule Rheinland, 1980–1987 bis zu seiner Emeritierung an der Bergischen Universitt Wuppertal. Zahlreiche Verffentlichungen zu allen Themenbereichen der Philosophie, u.a.: \\\\"Die ontologische Erfahrung\\\\" (1974), \\\\"Griechische Religion und Platonische Philosophie\\\\" (1980). \\\\"Vom Kult zum Logos\\\\" (1982), \\\\"Philosophische Studien\\\\" (Bd.1-5: Philosophie der Philosophie, der Kunst, der Religion, der Sozialitt, der Erziehung, 1988-92), \\\\"Lebensphilosophie\\\\" (1995), \\\\"Betrachtungen zur Geschichte der Philosophie\\\\" (3 Bd. 1998-2000), \\\\"Philosophie als Form des Lebens\\\\" (2001, mit E. Jain), bei der WBG: \\\\"Einfhrung in die philosophische Mystik\\\\" (1996).
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