Tag Archives: Concept

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Man Versus Society in Medieval Islam

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Man Versus Society in Medieval Islam by Franz Rosenthal
2014 | ISBN: 9004270884 | English | 1158 pages | PDF | 4 MB

Man Versus Society in Medieval Islam
In Man versus Society in Medieval Islam, Franz Rosenthal (1914-2003) investigates the tensions and conflicts that existed between individuals and society as the focus of his study of Muslim social history. The book brings together works spanning fifty years: the monographs The Muslim Concept of Freedom, The Herb. Hashish versus Medieval Muslim Society (Brill, 1971), Gambling in Islam (Brill, 1975), and Sweeter than Hope. Complaint and Hope in Medieval Islam (Brill,1983), along with all the articles on unsanctioned practices, sexuality, and institutional learning. Reprinted here together for the first time, they constitute the most extensive collection of source material on all these themes from all genres of Arabic writing, judiciously translated and analyzed. No other study to date presents the panorama of medieval Muslim societies in their manifold aspects in as detailed, comprehensive, and illuminating a manner.
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Man Versus Society in Medieval Islam

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Man Versus Society in Medieval Islam by Franz Rosenthal
2014 | ISBN: 9004270884 | English | 1158 pages | PDF | 4 MB

Man Versus Society in Medieval Islam
In Man versus Society in Medieval Islam, Franz Rosenthal (1914-2003) investigates the tensions and conflicts that existed between individuals and society as the focus of his study of Muslim social history. The book brings together works spanning fifty years: the monographs The Muslim Concept of Freedom, The Herb. Hashish versus Medieval Muslim Society (Brill, 1971), Gambling in Islam (Brill, 1975), and Sweeter than Hope. Complaint and Hope in Medieval Islam (Brill,1983), along with all the articles on unsanctioned practices, sexuality, and institutional learning. Reprinted here together for the first time, they constitute the most extensive collection of source material on all these themes from all genres of Arabic writing, judiciously translated and analyzed. No other study to date presents the panorama of medieval Muslim societies in their manifold aspects in as detailed, comprehensive, and illuminating a manner.
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Soft Target Hardening: Protecting People from Attack

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Soft Target Hardening: Protecting People from Attack by Jennifer Hesterman
2014 | ISBN: 1482244217 | English | 321 pages | PDF | 17 MB

Soft Target Hardening: Protecting People from Attack
Terrorist attacks occur daily and are increasingly being aimed at civilian populations around the world. Battlefield lines have been redrawn to include churches, schools, hospitals, and malls. This breach of moral boundary is shocking and invokes fear-two primary goals of terrorism.
Although there is an increase in soft target activity-or attacks on places of worship, study, and leisure-there is hesitation to explore such susceptibility in the United States. starts the national dialogue by providing case studies, best practices, and methodologies for identifying soft target vulnerabilities and reducing risk in the US. Offering deterrence and mitigation techniques from more than 275 sources, this comprehensive book:

Explores US cultural nuances contributing to the country turning a psychological blind eye toward soft target threats
Assesses the attractiveness of soft target threats presented by foreign and domestic terror groups and drug trafficking organizations
Analyzes the unique vulnerabilities of churches, schools, hospitals, malls, sporting and recreational events, and other soft targets
Gives an overview of soft target hardening tactics from global hotspots, including first-person accounts and photographs
Introduces the concept of effects-based hardening, derived from the military model of effects-based operations
Discusses emerging soft target challenges such as insider threats, kidnapping, and use of human shields
Evaluates the likelihood of the use of weapons of mass destruction against civilian-centric venues
is a must read for those who secure, own, and operate soft target facilities, and for citizens who want to protect themselves and their families from attack.
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Microfluidics in Detection Science: Lab-on-a-chip Technologies

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Microfluidics in Detection Science: Lab-on-a-chip Technologies by Fatima H Labeed and Henry O Fatoyinbo
English | 2014 | ISBN: 1849736383 | 294 pages | PDF | 4,4 MB

Microfluidics in Detection Science: Lab-on-a-chip Technologies
The concept of a miniaturised laboratory on a disposable chip is now a reality, and in everyday use in industry, medicine and defence. New devices are launched all the time, prompting the need for a straightforward guide to the design and manufacture of lab-on-a-chip (LOC) devices.

This book presents a modular approach to the construction and integration of LOC components in detection science. The editors have brought together some of the leading experts from academia and industry to present an accessible guide to the technology available and its potential. Several chapters are devoted to applications, presenting both the sampling regime and detection methods needed. Further chapters describe the integration of LOC devices, not only with each other but also into existing technologies.

With insights into LOC applications, from biosensing to molecular and chemical analysis, and presenting scaled-down versions of existing technology alongside unique approaches that exploit the physics of the micro and nano-scale, this book will appeal to newcomers to the field and practitioners requiring a convenient reference.
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The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors

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The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors by Peter Ferentzy and Nigel E. Turner
English | 2013-03-28 | ISBN: 1461466989 | PDF | 200 pages | 4,8 MB

The History of Problem Gambling: Temperance, Substance Abuse, Medicine, and Metaphors
This book documents the history of ideas about problem gambling and its link to addictive disorders. The book uses a combination of literature review and conceptual and linguistic analysis to explore the way ideas about problem gambling gave changed over time. It examines the religious, socio-cultural, and medical influences on the development of the concept of problem gambling as a disease, along with the ways in which such ideas were influenced by attitudes about substance abuse. The history of mental illness, notably as it pertains to themes such as loss of control over behavior, is also addressed. The book ends with a discussion of the current status and future prospects, with an eye to which ideas about problem gambling and addictions seem most promising and which should perhaps be left behind.
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Grammaticalization: Current views and issues (Studies in Language Companion Series)

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Grammaticalization: Current views and issues (Studies in Language Companion Series) By Katerina Stathi, Elke Gehweiler, Ekkehard Konig
2010 | 387 Pages | ISBN: 9027205868 | PDF | 3 MB

Grammaticalization: Current views and issues (Studies in Language Companion Series)
This volume contains a selection of papers on grammaticalization from a broad perspective. Some of the papers focus on basic concepts in grammaticalization research such as the concept of 'grammar' as the endpoint of grammaticalization processes, erosion, (uni)directionality, the relation between grammaticalization and constructions, subjectification, and the relation between grammaticalization and analogy. Other papers shed a critical light on grammaticalization as an explanatory parameter in language change. New case studies of micro-processes of grammaticalization complete the selection. The empirical evidence for (and against) grammaticalization comes from diverse domains: subject control, clitics, reciprocal markers, pronouns and agreement markers, gender markers, auxiliaries, aspectual categories, intensifying adjectives and determiners, and pragmatic markers. The languages covered include English and its varieties, German, Dutch, Italian, Spanish, French, Slavonic languages, and Turkish. The book will be valuable to scholars working on grammaticalization and language change as well as to those interested in individual languages.
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