Tag Archives: Cultural

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s

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Tomer Levi, "The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s"
2012 | ISBN-10: 1433117096 | 230 pages | PDF | 10 MB

The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s
is the first study to investigate the emergence of an organized and vibrant Jewish community in Beirut in the late Ottoman and French period. Viewed in the context of port city revival, the author explores how and why the Jewish community changed during this time in its social cohesion, organizational structure, and ideological affiliations. Tomer Levi defines the Jewish community as a «Levantine» creation of late-nineteenth-century port city revival, characterized by cultural and social diversity, centralized administration, efficient organization, and a merchant class engaged in commerce and philanthropy. In addition, the author shows how the position of the Jewish community in the unique multi-community structure of Lebanese society affected internal developments within the Jewish community.
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Soft Target Hardening: Protecting People from Attack

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Soft Target Hardening: Protecting People from Attack by Jennifer Hesterman
2014 | ISBN: 1482244217 | English | 321 pages | PDF | 17 MB

Soft Target Hardening: Protecting People from Attack
Terrorist attacks occur daily and are increasingly being aimed at civilian populations around the world. Battlefield lines have been redrawn to include churches, schools, hospitals, and malls. This breach of moral boundary is shocking and invokes fear-two primary goals of terrorism.
Although there is an increase in soft target activity-or attacks on places of worship, study, and leisure-there is hesitation to explore such susceptibility in the United States. starts the national dialogue by providing case studies, best practices, and methodologies for identifying soft target vulnerabilities and reducing risk in the US. Offering deterrence and mitigation techniques from more than 275 sources, this comprehensive book:

Explores US cultural nuances contributing to the country turning a psychological blind eye toward soft target threats
Assesses the attractiveness of soft target threats presented by foreign and domestic terror groups and drug trafficking organizations
Analyzes the unique vulnerabilities of churches, schools, hospitals, malls, sporting and recreational events, and other soft targets
Gives an overview of soft target hardening tactics from global hotspots, including first-person accounts and photographs
Introduces the concept of effects-based hardening, derived from the military model of effects-based operations
Discusses emerging soft target challenges such as insider threats, kidnapping, and use of human shields
Evaluates the likelihood of the use of weapons of mass destruction against civilian-centric venues
is a must read for those who secure, own, and operate soft target facilities, and for citizens who want to protect themselves and their families from attack.
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Buddhism Between Tibet and China

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Buddhism Between Tibet and China By Matthew Kapstein
2009 | 480 Pages | ISBN: 0861715810 | PDF | 6 MB

Buddhism Between Tibet and China
Exploring the long history of cultural exchange between 'the Roof of the World' and 'the Middle Kingdom,' features a collection of noteworthy essays that probe the nature of their relationship, spanning from the Tang Dynasty (618 – 907 CE) to the present day. Annotated and contextualized by noted scholar Matthew Kapstein and others, the historical accounts that comprise this volume display the rich dialogue between Tibet and China in the areas of scholarship, the fine arts, politics, philosophy, and religion. This thoughtful book provides insight into the surprisingly complex history behind the relationship from a variety of geographical regions.
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Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein

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Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein
English | Oct 1, 2000 | ISBN: 0804732272 | 287 Pages | PDF | 29 MB

Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein
Web of Life weaves its suggestive interpretation of Jewish culture in the Palestine of late antiquity on the warp of a singular, breathtakingly tragic, and sublime rabbinic text, Lamentations Rabbah. The textual analyses that form the core of the book are informed by a range of theoretical paradigms rarely brought to bear on rabbinic literature: structural analysis of mythologies and folktales, performative approaches to textual production, feminist theory, psychoanalytical analysis of culture, cultural criticism, and folk narrative genre analysis.

The concept of context as the hermeneutic basis for literary interpretation reactivates the written text and subverts the hierarchical structures with which it has been traditionally identified. This book reinterprets rabbinic culture as an arena of multiple dialogues that traverse traditional concepts of identity regarding gender, nation, religion, and territory. The author's approach is permeated by the idea that scholarly writing about ancient texts is invigorated by an existential hermeneutic rooted in the universality of human experience. She thus resorts to personal experience as an idiom of communication between author and reader and between human beings of our time and of the past. This research acknowledges the overlap of poetic and analytical language as well as the language of analysis and everyday life.

In eliciting folk narrative discourses inside the rabbinic text, the book challenges traditional views about the social basis that engendered these texts. It suggests the subversive potential of the constitutive texts of Jewish culture from late antiquity to the present by pointing out the inherent multi-vocality of the text, adding to the conventionally acknowledged synagogue and academy the home, the marketplace, and other private and public socializing institutions.
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Performing Bodies in Pain: Medieval and Post-Modern Martyrs, Mystics, and Artists

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Performing Bodies in Pain: Medieval and Post-Modern Martyrs, Mystics, and Artists by Marla Carlson
English | 2010-07-15 | ISBN: 0230103863 | PDF | 240 pages | 1,6 MB

Performing Bodies in Pain: Medieval and Post-Modern Martyrs, Mystics, and Artists
The urgent debate about torture in public discourse of the twenty-first century thrusts pain into the foreground while research in neuroscience is transforming our understanding of this fundamental human experience. In late-medieval France, a country devastated by the Black Death, torn by civil strife, and strained by the Hundred Year's War with England, the notion of pain shifted within the conceptual frameworks provided by theology and medicine. Performing Bodies in Pain analyzes the cultural work of spectacular suffering during these two periods, reading recent dramatizations of torture and performances of self-mutilating conceptual art against late-medieval saint plays.
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Renaissance Art: A Very Short Introduction

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Renaissance Art: A Very Short Introduction by Geraldine A. Johnson
English | 2005-07-28 | ISBN: 0192803549 | PDF | 158 pages | 4,7 MB

Renaissance Art: A Very Short Introduction
Artists like Botticelli, Holbein, Leonardo, Durer, and Michelangelo and works such as the Last Supper fresco and the monumental marble statue of David, are familiar symbols of the Renaissance. But who were these artists, why did they produce such memorable images, and how would their original beholders have viewed these objects? Was the Renaissance only about great masters and masterpieces, or were women artists and patrons also involved? And what about the "minor" pieces that Renaissance men and women would have encountered in homes, churches and civic spaces? This Very Short Introduction answers such questions by considering both famous and lesser-known artists, patrons, and works of art within the cultural and historical context of Renaissance Europe. The volume provides a broad cultural and historical context for some of the Renaissance's most famous artists and works of art. It also explores forgotten aspects of Renaissance art, such as objects made for the home and women as artists and patrons. Considering Renaissance art produced in both Northern and Southern Europe, rather than focusing on just one region, the book introduces readers to a variety of approaches to the study of Renaissance art, from social history to formal analysis.
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