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Expert Oracle Database Architecture, 3rd edition EPUB

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Thomas Kyte, Darl Kuhn, "Expert Oracle Database Architecture, 3rd edition"
English | 2014 | 836 Pages | ISBN: 1430262982 | EPUB | 3 MB

Expert Oracle Database Architecture, 3rd edition EPUB
Now in its third edition, this best-selling book continues to bring you some of the best thinking on how to apply Oracle Database to produce scalable applications that perform well and deliver correct results. Tom Kyte and Darl Kuhn share a simple philosophy: "you can treat Oracle as a black box and just stick data into it, or you can understand how it works and exploit it as a powerful computing environment." If you choose the latter, then you'll find that there are few information management problems that you cannot solve quickly and elegantly.
This fully revised third edition covers the developments up to Oracle Database 12c. Significant new content is included surrounding Oracle's new cloud feature set, and especially the use of pluggable databases. Each feature is taught in a proof-by-example manner, not only discussing what it is, but also how it works, how to implement software using it, and the common pitfalls associated with it.
Don't treat Oracle Database as a black-box. Get this book. Get under the hood. Turbo-charge your career.
Revised to cover Oracle Database 12c
Proof-by-example approach: Let the evidence be your guide
Dives deeply into Oracle Database's most powerful features
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Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)

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Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition) by Babette E. Bensoussan
English | Feb 2, 2015 | ISBN: 0133086402 | 624 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 42 MB
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can't and won't ignore!

Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)
All you need is one book: Business and Competitive Analysis, Second Edition. This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You'll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.
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Guide to Supply Chain Management

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Colin Scott, Henriette Lundgren, Paul Thompson, "Guide to Supply Chain Management"
Sp..ger | 2011 | ISBN: 3642176755 | 207 pages | PDF | 1 MB

Guide to Supply Chain Management
This guide brings supply chain theory to life. Written for people with a business interest in supply chain management, the book covers the key topics in eleven chapters, including plan, source, make, deliver and return as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. The book is written in a clear and simple way, featuring a variety of figures, tables and recommended further readings. The chapters conclude with real-life case studies for best practice.
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Guide to Supply Chain Management

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Colin Scott, Henriette Lundgren, Paul Thompson, "Guide to Supply Chain Management"
Sp..ger | 2011 | ISBN: 3642176755 | 207 pages | PDF | 1 MB

Guide to Supply Chain Management
This guide brings supply chain theory to life. Written for people with a business interest in supply chain management, the book covers the key topics in eleven chapters, including plan, source, make, deliver and return as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. The book is written in a clear and simple way, featuring a variety of figures, tables and recommended further readings. The chapters conclude with real-life case studies for best practice.
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Clinical Sonography: A Practical Guide, Fourth Edition

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Clinical Sonography: A Practical Guide, Fourth Edition by Roger C. Sanders, Tom C. Winter
English | 2006-10-03 | ISBN: 0781748690 | 750 pages | DJVU | 30.6 mb

Clinical Sonography: A Practical Guide, Fourth Edition
Considered by many to be the most relied-upon, practical text of its kind, Clinical Sonography: A Practical Guide is appreciated for its clear, concise writing, consistent format, and problem-based organization.

This text cuts through complicated material to deliver the clearest and most comprehensive guide to sonography, leading students from the basics of imaging and positioning to more advanced clinical tips on instrumentation and report making.

The Fourth Edition includes over 800 new black-and-white images and 48 full-color images. New chapters cover ankle problems, malpractice, laboratory accreditation, and ergonomics. Chapters on artifacts, interventional techniques, and shoulder sonography have been extensively revised.
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Clinical Sonography: A Practical Guide, Fourth Edition

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Clinical Sonography: A Practical Guide, Fourth Edition by Roger C. Sanders, Tom C. Winter
English | 2006-10-03 | ISBN: 0781748690 | 750 pages | DJVU | 30.6 mb

Clinical Sonography: A Practical Guide, Fourth Edition
Considered by many to be the most relied-upon, practical text of its kind, Clinical Sonography: A Practical Guide is appreciated for its clear, concise writing, consistent format, and problem-based organization.

This text cuts through complicated material to deliver the clearest and most comprehensive guide to sonography, leading students from the basics of imaging and positioning to more advanced clinical tips on instrumentation and report making.

The Fourth Edition includes over 800 new black-and-white images and 48 full-color images. New chapters cover ankle problems, malpractice, laboratory accreditation, and ergonomics. Chapters on artifacts, interventional techniques, and shoulder sonography have been extensively revised.
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“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham

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"50 Shades of Digital Marketing" by Francesca James, Hannah Durham
BoBoCoAe | 2013 | ISBN: 8740305600 9788740305609 | 114 pages | PDF | 6 MB
This book has been put together by the producers of the Digital Marketing Show. Aimed at ‘mainstream' marketers rather than digital businesses or agencies the event is content rich with presentations from experts and digital practitioners.

“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham
Contents
Spoiler alert
1 The Rise and Rise of the Influencer – What it means to today's marketers
2 The Changing Psychology of the Social Shopper
3 Leverage your Assets!
4 Learn from the Media's Example
5 The Value Theory of Content Marketing: It's Priceless!
6 Top three tips for winning at multi-channel
7 If You Don't Know Where you're Going – All Roads Lead There!
8 Optimising your Inventory for Online Ad Campaigns
9 What Does the Future hold for the Marketing Organisation?
10 Don't Mistake Reach for Influence
11 Developing a Mobile App vs. a Mobile Website
12 The Rise of Visual Social Media – Instagram, Pinterest and Tumblr
13 The Role Video has to play in Driving Traffic and Increasing Profitability
14 The Integration of Search and Social
15 The Importance of Speed to eCommerce Companies
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO
17 The Dos and Don'ts of Dealing with Bloggers
18 SEO Q&A on In-Depth Articles
19 How to take Relationship Marketing to the Next Level
20 Why Linkedln Is Your Best Lead Generation Friend
21 Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for 'lost in data'?
22 It's Time to up Your Email Game
23 The Future of Online Content – Link Attributes and the Authored Web
24 Has Digital Changed PR
25 PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
26 The Power of Seduction
27 Treat your Website like a Shop or Dealership
28 Has Digital Killed Traditional?
29 Building an e-commerce Business from Zero
30 Hold the Champagne
31 Full Stack Marketing 101
32 Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
33 Advertising Needs More People Who Understand the Data
34 How to Reach More Customers and Deliver on your Brand Promise
35 How important is "Time of Day sending'?
36 Why Expertise and Empathy are the Future of Digital Marketing
37 'Digital' Still Means So Many Different Things to Different People
38 Improving Conversions: Make it Easier to connect with your Customers
39 Why Marketers Need to Understand the Benefits of Mobile First
40 Are We Forgetting the Primary Function of a Mobile?
41 Time to get Emotional
42 Making the Most of Email Marketing Metrics
43 There's No Such Thing as Free Web Traffic
44 Digital Tactics: What Are You Going to Commit to?
45 Digital Marketing: The Science behind the Art?
46 Device Slice is King!
47 The Advent of Customer Engagement Marketing
48 How to Convince a Personal Brand to Use Your Company Brand
49 Why It's Not Enough to Be Liked on Social Media
50 Social Customer Service – Are You Ready To Connect?
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