Tag Archives: Dream

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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From the Tree to the Labyrinth: Historical Studies on the Sign and Interpretation

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From the Tree to the Labyrinth: Historical Studies on the Sign and Interpretation by Umberto Eco, Anthony Oldcorn
English | 2014 | ISBN: 0674049187 | 640 pages | PDF | 5 MB

From the Tree to the Labyrinth: Historical Studies on the Sign and Interpretation
The way we create and organize knowledge is the theme of From the Tree to the Labyrinth, a major achievement by one of the world's foremost thinkers on language and interpretation. Umberto Eco begins by arguing that our familiar system of classification by genus and species derives from the Neo-Platonist idea of a "tree of knowledge." He then moves to the idea of the dictionary, which-like a tree whose trunk anchors a great hierarchy of branching categories-orders knowledge into a matrix of definitions. In Eco's view, though, the dictionary is too rigid: it turns knowledge into a closed system.

A more flexible organizational scheme is the encyclopedia, which-instead of resembling a tree with finite branches-offers a labyrinth of never-ending pathways. Presenting knowledge as a network of interlinked relationships, the encyclopedia sacrifices humankind's dream of possessing absolute knowledge, but in compensation we gain the freedom to pursue an infinity of new connections and meanings.

Moving effortlessly from analyses of Aristotle and James Joyce to the philosophical difficulties of telling dogs from cats, Eco demonstrates time and again his inimitable ability to bridge ancient, medieval, and modern modes of thought. From the Tree to the Labyrinth is a brilliant illustration of Eco's longstanding argument that problems of interpretation can be solved only in historical context.
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The Unofficial Guide to Opening a Franchise

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Jason R. Rich "The Unofficial Guide to Opening a Franchise"
Wiley | 2007-02-27 | ISBN: 0470089512 | 384 pages | PDF | 1 MB

The Unofficial Guide to Opening a Franchise
The inside scoop for when you want more than the official line!
So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes:
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Someone Like You by Amy Smolcic

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Someone Like You by Amy Smolcic
Amy Smolcic | 2014 | English | ASIN: B00OZLEZ1A | 198 Pages | EPUB | 0.2 MB
She has walked on the catwalks of every major designer and earned enough money to live comfortably for ten lifetimes. Country girl, Chloe Jackson, has hit it big.

Someone Like You by Amy Smolcic
However, all that glitters isn't gold and beneath the lights and glamour is a dark world.

Jaeger Colton dreams of greatness. He and his band relocated to New York City with the hope of making it big. But with their record contract being cancelled, his dream has been put on hold. With the disappointment, will he chase the dream he desperately wants?
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Modernist Fiction and Vagueness: Philosophy, Form, and Language

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Modernist Fiction and Vagueness: Philosophy, Form, and Language by Megan Quigley
English | Feb 28, 2015 | ISBN: 110708959X | 246 Pages | EPUB/MOBI/AZW/PDF (Converted) | 5 MB
Modernist Fiction and Vagueness marries the artistic and philosophical versions of vagueness, linking the development of literary modernism to changes in philosophy. This book argues that the problem of vagueness – language's unavoidable imprecision – led to transformations in both fiction and philosophy in the early twentieth century.

Modernist Fiction and Vagueness: Philosophy, Form, and Language
Both twentieth-century philosophers and their literary counterparts (including James, Eliot, Woolf, and Joyce) were fascinated by the vagueness of words and the dream of creating a perfectly precise language. Building on recent interest in the connections among analytic philosophy, pragmatism, and modern literature, Modernist Fiction and Vagueness demonstrates that vagueness should be read not as an artistic problem but as a defining quality of modernist fiction.
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Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream (Audiobook)

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Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream By Whitney Johnson, read by Karen Saltus
Unabridged edition 2014 | 7 hours and 8 mins | ISBN: n/a, ASIN: B00I619TA2 | M4A @ 56 kbps | 173 MB
Whitney Johnson, popular Harvard Business Review blogger, has a goal: to help us identify and achieve our dreams. Her belief is that we can each achieve greater happiness when focusing both on our dreams and on other people in our lives. In this inspiring book, Johnson directs her attention to teaching women, in particular, a three-step model for personal advancement and happiness. She first encourages us to DARE to boldly step out, to consider disrupting life as we know it.

Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream (Audiobook)
Then she teaches us how to DREAM, to give life to the many possibilities available, whether to start a business, run a marathon, or travel the world. She shows us how to "date" our dreams (no need to commit!) and how to make space for dreams. Finally, Whitney's model brings out the businesswoman in her; she teaches us to DO, to execute our dreams. She showcases the importance of sharing dreams with others to give them life, creating your own "dream team".

Rich with real stories of women who have dared to dream, Dare, Dream, Do offers a practical framework to realize one's true potential. In her mid-twenties, Whitney found herself in New York, where she landed a secretarial job on Wall Street. With no relevant experience, and a bit shy on confidence, she contemplated her future and her dreams. Through determination and hard work, Whitney became an investment banker, moving to the analyst side of the business, executing the plans she'd laid out for herself. Naively, she thought most women were following similar paths until she started talking and found that many women were not daring to dream at all.

It was because of these conversations that she started a blog in 2006, which became the inspiration for this book. Dare, Dream, Do is full of remarkable stories of women, which will no doubt inspire others to follow suit. Although Whitney focuses on the stories of women, her blog is popular with men as well, and her advice speaks to either gender.

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