Tag Archives: elite

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Religion and Culture in Early Modern Europe, 1500-1800

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Kasper von Greyerz "Religion and Culture in Early Modern Europe, 1500-1800"
Oxford University Press | 2007-10-22 | ISBN: 0195327667 | 320 pages | PDF | 2 MB

Religion and Culture in Early Modern Europe, 1500-1800
In the pre-industrial societies of early modern Europe, religion was a vessel of fundamental importance in making sense of personal and collective social, cultural and spiritual exercises. Developments from this era had immediate impact on these societies, much of which resonates to the present day. Published in German seven years ago, Kaspar von Greyerz important overview and interpretation of the religions and cultures of Early Modern Europe now appears in the English language for the first time. He approaches his subject matter with the concerns of a social anthropologist, rejecting the conventional dichotomy between popular and elite religion to focus instead on religion in its everyday cultural contexts. Concentrating primarily on Central and Western Europe, von Greyerz analyzes the dynamic strengths of early modern religion in three parts. First, he identifies the changes in religious life resulting from the Protestant Reformation and Catholic Counter-Reformation. He then reveals how the dynamic religious climate triggered various radical and separatist movements, such as the Anabaptists, puritans, and Quakers, and how the newfound emphasis on collective religious identity contributed to the marginalization of non-Christians and outsiders. Last, von Greyerz investigates the broad and still much divided field of research on secularization during the period covered. While many large-scale historical approaches to early modern religion have concentrated on institutional aspects, this important study consciously neglects these elements to provide new and fascinating insights. The resulting work delves into the many distinguishing marks of the period: religious reform and renewal, the hotly debated issue of "confessionalism", social inclusion and exclusion, and the increasing fragmentation of early modern religiosity in the context of the Enlightenment. In a final chapter, von Greyerz addresses the question as to whether early modern religion carried in itself the seeds of its own relativization.
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Palaces and Power in the Americas: From Peru to the Northwest Coast

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Jessica Joyce Christie, Patricia Joan Sarro, "Palaces and Power in the Americas: From Peru to the Northwest Coast"
2006 | ISBN-10: 0292709846, 029272599X | 432 pages | PDF | 16 MB

Palaces and Power in the Americas: From Peru to the Northwest Coast
Ancient American palaces still captivate those who stand before them. Even in their fallen and ruined condition, the palaces project such power that, according to the editors of this new collection, it must have been deliberately drawn into their formal designs, spatial layouts, and choice of locations. Such messages separated palaces from other elite architecture and reinforced the power and privilege of those residing in them. Indeed, as Christie and Sarro write, "the relation between political power and architecture is a pervasive and intriguing theme in the Americas." Given the variety of cultures, time periods, and geographical locations examined within, the editors of this book have grouped the articles into four sections.The first looks at palaces in cultures where they have not previously been identified, including the Huaca of Moche Site, the Wari of Peru, and Chaco Canyon in the U.S. Southwest. The second section discusses palaces as "stage sets" that express power, such as those found among the Maya, among the Coast Salish of the Pacific Northwest, and at El Tajin on the Mexican Gulf Coast. The third part of the volume presents cases in which differences in elite residences imply differences in social status, with examples from Pasado de la Amada, the Valley of Oaxaca, Teotihuacan, and the Aztecs. The final section compares architectural strategies between cultures; the models here are Farfan, Peru, under both the Chimu and the Inka, and the separate states of the Maya and the Inka. Such scope, and the quality of the scholarship, make "Palaces and Power in the Americas" a must-have work on the subject.
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Social Struggles in Archaic Rome: New Perspectives on the Conflict of the Orders

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Kurt A. Raaflaub, ''Social Struggles in Archaic Rome: New Perspectives on the Conflict of the Orders"
Wiley-Blackwell | 2006 | ISBN: 1405100605 | 448 pages | PDF | 3 MB

Social Struggles in Archaic Rome: New Perspectives on the Conflict of the Orders
This widely respected study of social conflicts between the patrician elite and the plebeians in the first centuries of the Roman republic has now been enhanced by a new chapter on material culture, updates to individual chapters, an updated bibliography, and a new introduction.
Analyzes social conflicts between patricians and plebeians in early republican Rome
Includes chapters by leading scholars from both sides of the Atlantic illuminating social, economic, legal, religious, military, and political aspects as well as the reliability of historical sources
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My Life So Far

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My Life So Far by Jane Fonda
2005 | ISBN: 0375507108 | English | 624 pages | EPUB | 11 MB

My Life So Far
She is one of the most recognizable women of our time. America knows Jane Fonda as an actress and an activist, a feminist and a wife, a workout guru and a role model. Now, in this extraordinary memoir, Fonda reveals that she is so much more. From her youth among Hollywood's elite and her early film career to the challenges and triumphs of her life today, Jane Fonda reveals intimate details and universal truths that she hopes "can provide a lens through which others can see their lives and how they can live them a little differently."

Fonda divides her "life so far" into three "acts," writing about her childhood, first films, and marriage to Roger Vadim in Act One. At once a picture emerges: a child born to the acting legend Henry Fonda and the glamorous society princess Frances Seymour. But these early years are also marked by profound sadness: her mother's mental illness and suicide when Jane is twelve years old, her father's emotional distance, and her personal struggle to find her way in the world as a young woman.

By her second act, Fonda lays the foundation for her activism, even as her career takes flight. She highlights her struggle to live consciously and authentically while remaining in the public eye as she recounts her marriages to Tom Hayden and Ted Turner, and examines her controversial and defining involvement with the Vietnam War. As her film career grows, Fonda learns to incorporate her roles into a larger vision of what matters most in her life-and in the process she wins two Academy Awards, for Klute and for Coming Home.

In Fonda's third act, she is prepared to do the work of a lifetime-to begin living consciously in a way that might inspire others who can learn from her experiences. Surprising, candid, and wonderfully written, Jane Fonda's is filled with universal insights into the personal struggles of women living full and engaged lives.
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Coaching Cross Country Successfully

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Coaching Cross Country Successfully by Pat Tyson and Doug Binder
English | 2013 | ISBN: 1450440193 | 168 pages | PDF | 3,3 MB
In Coaching Cross Country Successfully, Pat Tyson shares his secrets to building one of today's elite cross country programs. While there are many instruction books on running, only Coaching Cross Country Successfully provides a blueprint to building a successful team:

Coaching Cross Country Successfully
* Establishing and communicating a coaching philosophy

* Tailoring training to individual and team needs

* Teaching running techniques and improving performance

* Preparing for meets and competition

* Evaluating individual runners and your entire program

* Working with assistant coaches, volunteers, and the community

As one of the winningest cross country coaches in the United States, Pat Tyson developed his philosophies of training and competition by associating with legendary runners and coaches. He was a teammate and roommate of Steve Prefontaine while he was running at the University of Oregon for Coach Bill Bowerman. Coaching Cross Country Successfully draws on this breadth of experience, showing you how to inspire your athletes and create your own tradition of excellence.
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Coaching Cross Country Successfully

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Coaching Cross Country Successfully by Pat Tyson and Doug Binder
English | 2013 | ISBN: 1450440193 | 168 pages | PDF | 3,3 MB
In Coaching Cross Country Successfully, Pat Tyson shares his secrets to building one of today's elite cross country programs. While there are many instruction books on running, only Coaching Cross Country Successfully provides a blueprint to building a successful team:

Coaching Cross Country Successfully
* Establishing and communicating a coaching philosophy

* Tailoring training to individual and team needs

* Teaching running techniques and improving performance

* Preparing for meets and competition

* Evaluating individual runners and your entire program

* Working with assistant coaches, volunteers, and the community

As one of the winningest cross country coaches in the United States, Pat Tyson developed his philosophies of training and competition by associating with legendary runners and coaches. He was a teammate and roommate of Steve Prefontaine while he was running at the University of Oregon for Coach Bill Bowerman. Coaching Cross Country Successfully draws on this breadth of experience, showing you how to inspire your athletes and create your own tradition of excellence.
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Nicolas Sarkozy (Modern World Leaders)

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Dennis Abrams "Nicolas Sarkozy (Modern World Leaders)"
Chelsea House Publications | English | 2009-06-30 | ISBN: 1604130814 | 136 pages | PDF | 4 MB

Nicolas Sarkozy (Modern World Leaders)
Nicolas Sarkozy was born an outsider. A child of immigrants who grew up outside the circles of the French political elite, Sarkozy beat the odds by slowly climbing up the political mountain until he reached France's highest peak – the office of the presidency. But how did this short, obese child from a broken home grow up to become the president of France? In Nicolas Sarkozy, explore what Sarkozy did to make it to the top and the political and personal prices he paid to achieve his dreams.

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Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance

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Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance by Susan Ershler, John Waechter
English | 2014 | ISBN: 0062282646 | 208 pages | EPUB | 4 MB

Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance
Two experts who have summited the tallest mountains on each of the seven continents-and scaled the highest peaks in corporate sales-examine what it takes to achieve sales success, drawing on the techniques and determination it takes to climb the world's highest peaks.

When Susan Ershler and John Waechter each made the grueling journey to the top of Mount Everest, they were motivated by the desire to join the elite group of climbers that had conquered the Seven Summits, the highest peaks on each of the seven continents. It was this same determination that made them star performers in corporate sales, one of the toughest jobs in global business. They both cherish the deep satisfaction that only comes from attaining a seemingly impossible goal through focus, determination, and persistence.

In this unique and inspiring guide, Susan and John draw on their experiences to inspire sales professionals to overcome their perceived limitations and reach new heights of success, illustrating how any sales professional can achieve peak performance. They show how to clearly define goals, "choose the right Sherpa" (build the right team), commit to a vision, "travel light" (manage your time), and "measure the mountain" (track your progress).

Interweaving concrete, tested methods for high achievement in sales, with stories of harrowing climbs and perseverance, Conquering the Seven Summits of Sales proves that anyone can experience the tremendous sense of closure and satisfaction that comes with overcoming perceived limitations and achieve something real and meaningful.
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