Tag Archives: emerged

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Novel Optical Resolution Technologies

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Novel Optical Resolution Technologies
English | Physics, Chemistry | 15. February 2007 | ISBN-10: 3540463178 | 313 pages | pdf | 11 mb
After theend ofthe 20th century, the science ofcrystallizationreached a truly exciting stage where new opportunities emerged in both theory and expe- ment.

Novel Optical Resolution Technologies
Variousphysical methodsare capableofresolvingthesurface as wellas theinsidestructureofcrystalsattheatomiclevelwhilenewhigh-performance computingresourcesaffordthecapabilityofmodelingthecomplexlarge-scale alignmentsnecessarytosimulatecrystallizationinrealsystems.Asaresult,the science of crystallization has shifted gradually fromstatic to dynamic science and considerable progress now underlies the complex but beautiful cryst- lization process. I believe that if a de?nitive history of 21st century science is ever written,one of the highlightswill be the science ofcrystallization. This science has the following characteristics: in?nite advances in soph- tication, unlimited opportunities not only for intellectual excitement but also forindustrialmerit,strongcollaborationwithbiologyandmaterialscience,as wellaswithallareasofchemistry.Thevastpotentialofcrystallizationasan- portant?eld ofscience isfar beyondthesimple technologyofpharmaceutical industries during the 20th century. Optical resolution was one small area of chemistry in the last century. This was more a technology than a science, largely because trial and error was the only method to obtain good results. However, the situation is now changing. Therearesomanyappealing,hidden?ndingsintheprocessofcrystallization. Historically, crystallization began in an old laboratory in academia and then gradually shifted to industry. Now,it is making itscomeback in academia due toseveralnewresearchbranchestryingtodiscoverwhatisgoingonduringthe crystallizationprocess.Ibelieve this?eld ofscience isnowgrowingasa result of the wonderfulcoupling between industry and academia. I read a prepublication draft of ,and foundthateachoneofthesegeneralcharacteristicsofsciencehadarealityand sharpness that I had not expected. While it was a sheer delight to revisit each of these triumphs guided by the wise insights and analyses found throughout the book. There is a good balance between the underlying historical material and the design and execution aspects of each topic.
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Non-standard Spatial Statistics and Spatial Econometrics

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Non-standard Spatial Statistics and Spatial Econometrics (Advances in Geographic Information Science) by Daniel A. Griffith and Jean H. Paul Paelinck
English | 2011-01-11 | ISBN: 3642160425 | PDF | 300 pages | 5,7 MB

Non-standard Spatial Statistics and Spatial Econometrics
Despite spatial statistics and spatial econometrics both being recent sprouts of the general tree "spatial analysis with measurement"-some may remember the debate after WWII about "theory without measurement" versus "measurement without theory"-several general themes have emerged in the pertaining literature. But exploring selected other fields of possible interest is tantalizing, and this is what the authors intend to report here, hoping that they will suscitate interest in the methodologies exposed and possible further applications of these methodologies. The authors hope that reactions about their publication will ensue, and they would be grateful to reader(s) motivated by some of the research efforts exposed hereafter letting them know about these experiences.
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Philip’s Atlas of the Universe

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Philip's Atlas of the Universe
English | Physics, Astronomy | 14. December 2007 | ISBN-10: 0540091189 | 316 pages | Djvu | 8 mb
This edition contains many new features, from explanations of dark matter and neutrinos to techniques of digital observing and photography.

Philip’s Atlas of the Universe
As well as giving an informative portrait of each element of the cosmos, the book provides superb star maps and sound advice on practical observing, making it an ideal choice for newcomers to astronomy.Sir Patrick's narrative is supremely clear, absorbing and entertaining, as he recounts the history of space exploration, describes the Solar System, stars and galaxies, and explains the latest theories on the origins of the Universe. The book is illustrated with hundreds of maps and diagrams, plus Sir Patrick's own selection of the best photographs from ground-based telescopes and the Hubble Space Telescope, along with spectacular images from nearly four decades of robotic exploration of the planets.Highlights of this new edition include an explanation of the extraordinary concepts that have shaken our picture of the Universe – dark matter and dark energy, as well as new strands of science that have emerged in recent years such as astrobiology and neutrino astronomy.An expanded practical section reflects the new era in amateur astronomy – affordable high-quality cameras and telescopes, computer control and image-processing have made astronomy accessible to millions of new enthusiasts.
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Alternatives to Animal Testing: New Ways in the Biomedical Sciences, Trends & Progress

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Alternatives to Animal Testing: New Ways in the Biomedical Sciences, Trends & Progress by Christoph A. Reinhardt
English | Mar 18, 1994 | ISBN: 3527300430 | 182 Pages | PDF | 14 MB
Opinion leaders in science and politics examine findings and legislation in alternatives to animal testing!

Alternatives to Animal Testing: New Ways in the Biomedical Sciences, Trends & Progress
Refine, reduce, replace – These are the three demands that scientists have placed upon themselves in their search for alternatives to animal testing. Indeed much interdisciplinary research is being carried on today, and new fields have emerged, such as in-vitro toxicology.

The three R's call for new scientific insights. Moreover, validation and acceptance strategies have to be adapted, a process of much ongoing interest and vital concern to the pharmaceutical and cosmetic industries.

Researchers need to know exactly what has been achieved and accepted in alternatives to animal testing in science and politics. In this book they have the opportunity to benefit from the knowledge and expertise of leading researchers and influential representatives of national and international regulatory authorities.
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Handbook of Parent Training: Helping Parents Prevent and Solve Problem Behaviors, 3rd edition

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Handbook of Parent Training: Helping Parents Prevent and Solve Problem Behaviors, 3rd edition
by James M. Briesmeister, Charles E. Schaefer
English | 2007 | ISBN: 0471789976 | 576 pages | PDF | 3.25 MB

Handbook of Parent Training: Helping Parents Prevent and Solve Problem Behaviors, 3rd edition
"A guide to the latest tools for teaching effective and positive parenting skills

In the last three decades, parent training has established itself as an empirically sound, highly successful, and cost-effective intervention strategy for both pre-venting and treating behavior disorders in children.

Handbook of Parent Training, Third Edition offers a unique opportunity to learn about the latest research findings and clinical developments in parent training from leading innovators in the field. Featuring new chapters, this thoroughly revised and updated edition covers issues that have emerged in recent years.

Readers will find the latest information on such topics as:
* Behavioral family intervention for childhood anxiety
* Working with parents of aggressive school-age children
* Preventive parent training techniques that support low-income, ethnic minority parents of preschoolers
* Treating autism and Asperger's Syndrome
* Parenting and learning tools including role playing and modeling positive and effective parenting styles

Offering practical advice and guidance for parent training, each chapter author begins by identifying a specific problem and then describes the best approach to identifying, assessing, and treating the problem. In every instance, descriptions of therapeutic techniques are multimodal and integrate theory, research, implementation strategies, and extensive case material.

Handbook of Parent Training, Third Edition is a valuable professional resource for child psychologists, school psychologists, and all mental health professionals with an interest in parent skills training."
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Sparse Representations and Compressive Sensing for Imaging and Vision

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Sparse Representations and Compressive Sensing for Imaging and Vision by Vishal M. Patel and Rama Chellappa
English | 2013-02-08 | ISBN: 1461463807 | PDF | 112 pages | 4 MB

Sparse Representations and Compressive Sensing for Imaging and Vision
Compressed sensing or compressive sensing is a new concept in signal processing where one measures a small number of non-adaptive linear combinations of the signal. These measurements are usually much smaller than the number of samples that define the signal. From these small numbers of measurements, the signal is then reconstructed by non-linear procedure. Compressed sensing has recently emerged as a powerful tool for efficiently processing data in non-traditional ways. In this book, we highlight some of the key mathematical insights underlying sparse representation and compressed sensing and illustrate the role of these theories in classical vision, imaging and biometrics problems.
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