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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Rhodiola rosea

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Rhodiola rosea (Traditional Herbal Medicines for Modern Times) by Alain Cuerrier, Kwesi Ampong-Nyarko
2014 | ISBN: 143988840X | English | 304 pages | PDF | 33 MB

Rhodiola rosea
The genus Rhodiola (Family Crassulaceae) is indigenous to Northern Canada, Europe and Asia where its rhizomes and roots have been used for centuries for medicinal purposes. Recent interest in the species (roseroot) in the West arose from the use of the rhizome as an adaptogen for the treatment of stress, but in the last few years, chemical and pharmacological studies have confirmed other valuable medicinal properties.

Written by well-known researchers in this field of study, examines important aspects of this increasingly important medicinal plant, including:

Cultivation
Taxonomy
Ethnobotany
Conservation
Phytopathology
Phytochemistry
Pharmacology
Biotechnology

The book discusses in vitro culture of R. rosea and examines pests and diseases affecting the plant in Europe, Canada, and Alaska. It also examines pharmacological bioassays and toxicology. The contributors provide a meta-analysis of clinical trials and describe experimentation with R. rosea in clinical practice. They explore its use in a range of areas, including for depression and anxiety disorders, to improve sexual and immune functions, to augment cancer treatment, and in aerospace medicine for afflictions such as mountain sickness and jet lag. The final chapter uses a model to illustrate the cultivation of R. rosea as an industrial crop from field to medicine to cabinet. Synthesizing the most important literature in recent years, the book supplies a comprehensive peer-reviewed survey of the wide spectrum of possibilities for its use as a modern phytomedicinal agent.
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Blood and Violence in Early Modern France

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Stuart Carroll "Blood and Violence in Early Modern France"
Oxford University Press | 2006-07-03 | ISBN: 0199290458 | 384 pages | PDF | 5 MB

Blood and Violence in Early Modern France
The rise of civilized conduct and behaviour has long been seen as one of the major factors in the transformation from medieval to modern society. Thinkers and historians alike argue that violence progressively declined as men learned to control their emotions. The feud is a phenomenon associated with backward societies, and in the West duelling codified behaviour and channelled aggression into ritualised combats that satisfied honour without the shedding of blood. French manners and codes of civility laid the foundations of civilized Western values. But as this original work of archival research shows we continue to romanticize violence in the era of the swashbuckling swordsman. In France, thousands of men died in duels in which the rules of the game were regularly flouted. Many duels were in fact mini-battles and must be seen not as a replacement of the blood feud, but as a continuation of vengeance-taking in a much bloodier form. This book outlines the nature of feuding in France and its intensification in the wake of the Protestant Reformation, civil war and dynastic weakness, and considers the solutions proposed by thinkers from Montaigne to Hobbes. The creation of the largest standing army in Europe since the Romans was one such solution, but the militarization of society, a model adopted throughout Europe, reveals the darker side of the civilizing process.
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101st Airborne: The Screaming Eagles in World War II by Mark Bando

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101st Airborne: The Screaming Eagles in World War II by Mark Bando
English | Sep 15, 2007 | ISBN: 0760329842 | 256 Pages | PDF | 177,5 MB

101st Airborne: The Screaming Eagles in World War II by Mark Bando
In 1942, the 82nd Infantry Division at Camp Claiborne, Louisiana, was split in two. One of the new divisions began intense preparations and training for a surprise landing on the Nazi-occupied European continent. The location was Normandy, France; the date was June 6, 1944; and the division was the 101st Airborne: the legendary "band of brothers."

This is the story of that divisions heroic performance on D-Day, and right up to the Allied victory in Europe. Filled with historic images, many never before published, it is also a tribute to the fallen men of the 101st–the artists and athletes, scientists and mathematicians, architects and builders whose sacrifice secured the future but left the human race much diminished. Theirs is an accomplishment well-known but rarely so dramatically depicted: Here is the 101st landing on Utah Beach, coming in by parachute, or glider, or from the sea. Stirring words and pictures capture the landing, linking the Utah and Omaha beachheads; the divisions breaking of the German drive to the coast; and their brilliant stand at Bastogne; a refusal to yield so famously summed up in the commanders reply to a German call for surrender: "Nuts."
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Renaissance Art: A Very Short Introduction

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Renaissance Art: A Very Short Introduction by Geraldine A. Johnson
English | 2005-07-28 | ISBN: 0192803549 | PDF | 158 pages | 4,7 MB

Renaissance Art: A Very Short Introduction
Artists like Botticelli, Holbein, Leonardo, Durer, and Michelangelo and works such as the Last Supper fresco and the monumental marble statue of David, are familiar symbols of the Renaissance. But who were these artists, why did they produce such memorable images, and how would their original beholders have viewed these objects? Was the Renaissance only about great masters and masterpieces, or were women artists and patrons also involved? And what about the "minor" pieces that Renaissance men and women would have encountered in homes, churches and civic spaces? This Very Short Introduction answers such questions by considering both famous and lesser-known artists, patrons, and works of art within the cultural and historical context of Renaissance Europe. The volume provides a broad cultural and historical context for some of the Renaissance's most famous artists and works of art. It also explores forgotten aspects of Renaissance art, such as objects made for the home and women as artists and patrons. Considering Renaissance art produced in both Northern and Southern Europe, rather than focusing on just one region, the book introduces readers to a variety of approaches to the study of Renaissance art, from social history to formal analysis.
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Religion and Culture in Early Modern Europe, 1500-1800

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Kasper von Greyerz "Religion and Culture in Early Modern Europe, 1500-1800"
Oxford University Press | 2007-10-22 | ISBN: 0195327667 | 320 pages | PDF | 2 MB

Religion and Culture in Early Modern Europe, 1500-1800
In the pre-industrial societies of early modern Europe, religion was a vessel of fundamental importance in making sense of personal and collective social, cultural and spiritual exercises. Developments from this era had immediate impact on these societies, much of which resonates to the present day. Published in German seven years ago, Kaspar von Greyerz important overview and interpretation of the religions and cultures of Early Modern Europe now appears in the English language for the first time. He approaches his subject matter with the concerns of a social anthropologist, rejecting the conventional dichotomy between popular and elite religion to focus instead on religion in its everyday cultural contexts. Concentrating primarily on Central and Western Europe, von Greyerz analyzes the dynamic strengths of early modern religion in three parts. First, he identifies the changes in religious life resulting from the Protestant Reformation and Catholic Counter-Reformation. He then reveals how the dynamic religious climate triggered various radical and separatist movements, such as the Anabaptists, puritans, and Quakers, and how the newfound emphasis on collective religious identity contributed to the marginalization of non-Christians and outsiders. Last, von Greyerz investigates the broad and still much divided field of research on secularization during the period covered. While many large-scale historical approaches to early modern religion have concentrated on institutional aspects, this important study consciously neglects these elements to provide new and fascinating insights. The resulting work delves into the many distinguishing marks of the period: religious reform and renewal, the hotly debated issue of "confessionalism", social inclusion and exclusion, and the increasing fragmentation of early modern religiosity in the context of the Enlightenment. In a final chapter, von Greyerz addresses the question as to whether early modern religion carried in itself the seeds of its own relativization.
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Facing the Catastrophe: Jews and Non-Jews in Europe during World War II

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Facing the Catastrophe: Jews and Non-Jews in Europe during World War II (Occupation in Europe) by Beate Kosmala and Georgi Verbeeck
English | 2011-02-15 | ISBN: 1845204719, 1845208250 | PDF | 256 pages | 2 MB

Facing the Catastrophe: Jews and Non-Jews in Europe during World War II
Covering Western and Eastern Europe, this book looks at the Holocaust on the local level. It compares and contrasts the behavior and attitude of neighbors in the face of the Holocaust. Topics covered include deportation programs, relations between Jews and Gentiles, violence against Jews, perceptions of Jewish persecution, and reports of the Holocaust in the Jewish and non-Jewish press.
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Facing the Catastrophe: Jews and Non-Jews in Europe during World War II

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Facing the Catastrophe: Jews and Non-Jews in Europe during World War II (Occupation in Europe) by Beate Kosmala and Georgi Verbeeck
English | 2011-02-15 | ISBN: 1845204719, 1845208250 | PDF | 256 pages | 2 MB

Facing the Catastrophe: Jews and Non-Jews in Europe during World War II
Covering Western and Eastern Europe, this book looks at the Holocaust on the local level. It compares and contrasts the behavior and attitude of neighbors in the face of the Holocaust. Topics covered include deportation programs, relations between Jews and Gentiles, violence against Jews, perceptions of Jewish persecution, and reports of the Holocaust in the Jewish and non-Jewish press.
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