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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Revit Architecture 2010: No Experience Required

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Revit Architecture 2010: No Experience Required by Eric Wing
English | 2009 | ISBN: 0470447222 | 987 Pages | PDF | 34 MB
Author and Revit Architecture expert Eric Wing walks you through designing, documenting, and presenting a four-story office building.

Revit Architecture 2010: No Experience Required
The continuous tutorial begins with the Revit interface and standard conventions for placing walls, doors, and windows, then progresses through the building's design as would happen in the real world. You'll learn how to work with structural grids, beams, and foundations; add text and dimensions; build floors layer by layer; join exterior and interior walls; and create roofs and ceilings as well as stairs, ramps, and railings. You'll also be introduced to using embedded families and formulas, crucial site considerations, and importing and exporting to various formats. For Instructors: Teaching supplements are available for this title.
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The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More

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Carter Glass, "The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More"
English | 2010 | ISBN: 1589235630 | 256 pages | PDF | 135 MB

The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More
Complete DIY tile installation instructions with over 350 how-to, step-by-step photos; tool and material selection guides with full-color photography; design inspiration; the most up-to-date tile products and projects, such as recycled glass tile and other environmentally friendly and sustainable tile, new advancements for tile specifically engineered for outdoors, faux-stone tiles (made of more affordable materials), etc.; tile for all home projects including floors, walls, bathrooms, kitchens, and outdoors. This is the one stop shop for do-it-yourself tile installation instructions.
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The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More

FREEDownload : The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More

Carter Glass, "The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More"
English | 2010 | ISBN: 1589235630 | 256 pages | PDF | 135 MB

The Complete Guide to Ceramic Tile, Third Edition: Includes Stone, Porcelain, Glass Tile & More
Complete DIY tile installation instructions with over 350 how-to, step-by-step photos; tool and material selection guides with full-color photography; design inspiration; the most up-to-date tile products and projects, such as recycled glass tile and other environmentally friendly and sustainable tile, new advancements for tile specifically engineered for outdoors, faux-stone tiles (made of more affordable materials), etc.; tile for all home projects including floors, walls, bathrooms, kitchens, and outdoors. This is the one stop shop for do-it-yourself tile installation instructions.
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Energy Simulation in Revit

Energy Simulation in Revit | 137 MB
Software used: Revit 2014 | Resolution: 1280×720(.flv) | Audio: mp3 92 Kbps | Completion Time: 14m
Genre: eLearning | Difficulty: Beginner | Language: English | Instructor: Pierre Derenoncourt | December 2, 2013
In this tutorial you'll learn to run and energy simulation using Revit 2014. We'll begin with a simple massing concept with floors that have already been massed in place. From there, we'll set a few parameters associated with our building and site like location and target glazing percentage. Once, we've defined our project and location, we'll then run an energy simulation to understand our designs potential carbon footprint as well as our annual and life cycle energy consumption costs. These tools used early in the design process can get your concept on the path to sustainability with ease.

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