Tag Archives: Force

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945

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Ferdinando D'Amico – The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945
Classic Publications | 2005 | ISBN: 1903223296 | English | 223 pages | PDF | 23.41 MB

The Camouflage and Markings of the Aeronautica Nazionale Repubblicana 1943-1945
For the first time in the English language and following years of research, the authors analyze the camouflage and markings of the Aeronautica Nationale Repubblicana (ANR), the fascist air force formed following the wake of Italy's capitulation to the Allies in 1943. This volume will undoubtedly become the defining reference on the subject. Fighting alongside the Luftwaffe to the bitter end in Northern Italy, the ANR was equipped with the German Messerschmitt Bf 109 fighter as well as a range of Italian fighters, bombers, torpedo and transport aircraft — all of which are examined by the authors with the aid of hundreds of previously unpublished photographs showing the camouflage and systems markings by unit and individual units. This heavily illustrated and highly detailed work of reference covers an often-overlooked aspect of Italian air power in the later stages of World War II and is essential reading for aviation historians and aviation modelers.
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Bridges: The science and art of the world’s most inspiring structures

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Bridges: The science and art of the world's most inspiring structures by David Blockley
English | 2010 | ISBN: 0199543593 | 329 Pages | PDF | 2 MB
The Brooklyn Bridge, London's Tower Bridge, Sydney's Harbour Bridge, San Francisco's Golden Gate–bridges can be breathtakingly monumental structures, magnificent works of art, and vital arteries that make life vastly easier.

Bridges: The science and art of the world’s most inspiring structures
In Bridges , eminent structural engineer David Blockley takes readers on a fascinating guided tour of bridge construction, ranging from the primitive rope bridges (now mainly found in adventure movies), to Roman aqueducts and the timber trestle railway bridges of the American West, to today's modern marvels, such as the Akashi-Kaikyo Bridge, which has the largest span in the world. Blockley outlines the forces at work on a bridge–tension, compression, and shear–and the basic structural elements that combat these forces–beams, arches, trusses, and suspensions (or BATS). As he does so, he explores some of the great bridges around the world, including such lesser-known masterpieces as the Forth Railway Bridge (featured in Alfred Hitchcock's The Thirty-Nine Steps ), and describes some spectacular failures, such as the recent bridge collapse in Minnesota or the famous failure of the Tacoma Narrows Bridge in 1940. For instance, Blockley discusses the London's Millennium Bridge–the blade of light across the Thames–which displayed an alarming wobble when opened. He explains that when people walk, they not only exert force directly forward, but also exert a lesser force to the side, and the Millennium Bridge engineers did not consider this tiny lateral movement in their otherwise meticulous design. Amazingly enough, this minor omission caused a wobble severe enough to close the bridge for two years. Bridge building is a magnificent example of the practical use of science. But as Blockley shows in this illuminating book, engineers must go beyond science, blending technical experience and creativity to build the spans that connect us all.
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Bridges: The science and art of the world’s most inspiring structures

FREEDownload : Bridges: The science and art of the world’s most inspiring structures

Bridges: The science and art of the world's most inspiring structures by David Blockley
English | 2010 | ISBN: 0199543593 | 329 Pages | PDF | 2 MB
The Brooklyn Bridge, London's Tower Bridge, Sydney's Harbour Bridge, San Francisco's Golden Gate–bridges can be breathtakingly monumental structures, magnificent works of art, and vital arteries that make life vastly easier.

Bridges: The science and art of the world’s most inspiring structures
In Bridges , eminent structural engineer David Blockley takes readers on a fascinating guided tour of bridge construction, ranging from the primitive rope bridges (now mainly found in adventure movies), to Roman aqueducts and the timber trestle railway bridges of the American West, to today's modern marvels, such as the Akashi-Kaikyo Bridge, which has the largest span in the world. Blockley outlines the forces at work on a bridge–tension, compression, and shear–and the basic structural elements that combat these forces–beams, arches, trusses, and suspensions (or BATS). As he does so, he explores some of the great bridges around the world, including such lesser-known masterpieces as the Forth Railway Bridge (featured in Alfred Hitchcock's The Thirty-Nine Steps ), and describes some spectacular failures, such as the recent bridge collapse in Minnesota or the famous failure of the Tacoma Narrows Bridge in 1940. For instance, Blockley discusses the London's Millennium Bridge–the blade of light across the Thames–which displayed an alarming wobble when opened. He explains that when people walk, they not only exert force directly forward, but also exert a lesser force to the side, and the Millennium Bridge engineers did not consider this tiny lateral movement in their otherwise meticulous design. Amazingly enough, this minor omission caused a wobble severe enough to close the bridge for two years. Bridge building is a magnificent example of the practical use of science. But as Blockley shows in this illuminating book, engineers must go beyond science, blending technical experience and creativity to build the spans that connect us all.
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Appleseed (2007-2009)

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Appleseed (2007-2009)
English | CBR | Comic Collection | All in One | 553 MB
World War III is over, and nomad soldier Duenan Knute and her cyborg partner Briareos struggle to survive in the abandoned cities and demilitarized zones of the post-war wasteland, the "Badside." Matters appear on the upswing, however, when they are found and brought to Olympus, an urban utopia and centerpiece for the reconstruction of civilization. Duenan and Bri join the Olympus police, a force that seems hardly necessary in such a paradise. But, like in most pretty pictures, perfection is an illusion, and Olympus's peaceful facade hides a dark secret, a violent struggle between human and cyborg that could once again plunge the world into war… and genocide.

Appleseed (2007-2009)

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Cloud Computing Bible

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Cloud Computing Bible By Barrie Sosinsky
Publisher: W..ley 2011 | 528 Pages | ISBN: 0470903562 | EPUB | 32 MB

Cloud Computing Bible
The complete reference guide to the hot technology of cloud computing
Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you'll be using or implementing cloud computing.
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