Tag Archives: forward-thinking

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Structural Dynamics of Electronic and Photonic Systems

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Structural Dynamics of Electronic and Photonic Systems by Ephraim Suhir, T. X. Yu and David S. Steinberg
English | 2011 | ISBN-10: 047025002X | 608 pages | PDF | 97,6 MB
The all-in-one reference on the methods and techniques for solving shock and vibration issues in portable electronic systems
This comprehensive exploration of structural dynamics offers versatile methodologies for predicting shocks and vibrations in micro- and opto-electronic systems.

Structural Dynamics of Electronic and Photonic Systems
In-depth discussion from a mechanical engineer's viewpoint helps demonstrate how to correctly interpret and evaluate data to support the development of robust structures able to withstand high-level dynamic loading-particularly in portable devices.

Structural Dynamics of Electronic and Photonic Systems promotes the execution of safer electronic-based products by covering the basic concepts and fundamentals of dynamics and vibration analysis, including the analytical and experimental procedures currently providing the most effective means for reducing structural failure resulting from such issues as handling and delivery. Some of the highlights in this book include:

-Comprehensive and practical coverage of the physics and mechanics of the dynamic response and structural failure of the typical micro- and opto-electronic structural elements, assemblies, packages, devices, and systems

-A thorough introduction to the existing test techniques and test methods

-Guidelines for rugged design against shock and vibration including random vibrations, nonlinear problems, and the existing military and commercial standards

-Examination of typical failure modes and mechanisms in electronics and photonics structures experiencing dynamic loading

This all-inclusive reference serves as an essential introduction to the field as well as a forward-thinking treatise on its future direction. It familiarizes readers with a diverse range of reliability-related problems encountered in electronic and photonic systems, and offers solution techniques that will prove invaluable for anyone pursuing-or upgrading-a career in this exciting and rapidly developing area of engineering.

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Structural Dynamics of Electronic and Photonic Systems

FREEDownload : Structural Dynamics of Electronic and Photonic Systems

Structural Dynamics of Electronic and Photonic Systems by Ephraim Suhir, T. X. Yu and David S. Steinberg
English | 2011 | ISBN-10: 047025002X | 608 pages | PDF | 97,6 MB
The all-in-one reference on the methods and techniques for solving shock and vibration issues in portable electronic systems
This comprehensive exploration of structural dynamics offers versatile methodologies for predicting shocks and vibrations in micro- and opto-electronic systems.

Structural Dynamics of Electronic and Photonic Systems
In-depth discussion from a mechanical engineer's viewpoint helps demonstrate how to correctly interpret and evaluate data to support the development of robust structures able to withstand high-level dynamic loading-particularly in portable devices.

Structural Dynamics of Electronic and Photonic Systems promotes the execution of safer electronic-based products by covering the basic concepts and fundamentals of dynamics and vibration analysis, including the analytical and experimental procedures currently providing the most effective means for reducing structural failure resulting from such issues as handling and delivery. Some of the highlights in this book include:

-Comprehensive and practical coverage of the physics and mechanics of the dynamic response and structural failure of the typical micro- and opto-electronic structural elements, assemblies, packages, devices, and systems

-A thorough introduction to the existing test techniques and test methods

-Guidelines for rugged design against shock and vibration including random vibrations, nonlinear problems, and the existing military and commercial standards

-Examination of typical failure modes and mechanisms in electronics and photonics structures experiencing dynamic loading

This all-inclusive reference serves as an essential introduction to the field as well as a forward-thinking treatise on its future direction. It familiarizes readers with a diverse range of reliability-related problems encountered in electronic and photonic systems, and offers solution techniques that will prove invaluable for anyone pursuing-or upgrading-a career in this exciting and rapidly developing area of engineering.

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Advanced Excel Essentials

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Advanced Excel Essentials By Jordan Goldmeier
2014 | 216 Pages | ISBN: 1484207351 | EPUB + MOBI | 7 MB + 9 MB

Advanced Excel Essentials
is the only book for experienced Excel developers who want to channel their skills into building spreadsheet applications and dashboards. This book starts from the assumption that you are well-versed in Excel and builds on your skills to take them to an advanced level. It provides the building blocks of advanced development and then takes you through the development of your own advanced spreadsheet application. For the seasoned analyst, accountant, financial professional, management consultant, or engineer—this is the book you’ve been waiting for!
Author Jordan Goldmeier builds on a foundation of industry best practices, bringing his own forward-thinking approach to Excel and rich real-world experience, to distill a unique blend of advanced essentials. Among other topics, he covers advanced formula concepts like array formulas and Boolean logic and provides insight into better code and formulas development. He supports that insight by showing you how to build correctly with hands-on examples.
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L’Hritage du Diable – Tome 3 – Rex Mundi

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L'Héritage du Diable – Tome 3 – Rex Mundi
French | CBR | 54 pages | 112 MB

L’Hritage du Diable – Tome 3 – Rex Mundi
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