Tag Archives: Hipster

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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10 Historic Moments Of Apple Inc – Historic Moments Series

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10 Historic Moments Of Apple Inc – Historic Moments Series by Oliver Crompt
English | Jan 9, 2015 | ASIN: B00S1XXMQW | 41 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 3 MB
Want to know how we reached the grand landscape of computers and electronics that we see spread before us in this second decade of the 21st century?

10 Historic Moments Of Apple Inc – Historic Moments Series
It's important to know how Apple became a major player on this landscape and how long it took to get there.

The 10 Historic Moments of Apple Inc is a compact, user-friendly book that puts into perspective the impact that Steve Jobs had on the hidden, almost non-existent world of computers, how he miniaturized it, brought it out into the forefront and placed it before the public, completely revolutionizing the way that we communicate with each other on a global basis.

Here in this book are some of the amazing facts, strides and accomplishments that Steve Jobs achieved with his company, though starting from very humble beginnings and having barely any models to gain inspiration from:

* How the Apple Corporation developed, and what changes propelled it to the heights that it has reached today

* The roots and history of the company, and how it has taken off since then like wild fire

* An in-depth description of each new technology as it was introduced to the public in Apple's developmental timeline

* What were the first Apple I and Apple II computers like compared to today's computer, and how well were they received during the company's early days

* What were the special features and the functionalities of the early Apple II

* What standards and precedents did Apple set in the early years that would then be followed and emulated by every other computer manufacturer thereafter

* The problems with the 1980's Apple III and why there were recalls on this new edition

* The year that the iPod hit the market – what did it offer the customers and how well was it received

* When and how did iTunes develop into the next major wave of technology for Apple, Inc., and how does it function as a media platform today

* How the unveiling of the original iPhone took place and what were its special perks and features

* What are the advantages of owning a Mac laptop as opposed to a PC laptop, as well as its exclusive bells and whistles that are not found on a PC

* How the iPad improved on all of this by offering something additional and new

* What other cool, new, hipster gadgets, like Apple TV, are now available in Apple's "toy store for grownups"

* What is iCloud Storage and how does it work?

Would You Like To Know More?

Download now to gain a better understanding of Apple, Inc. and how it grew to such heights.

You don't need a Kindle to read the Kindle version of this book – read it on your PC, Mac, iPad, iPhone, smart phone, tablet or Kindle device!

Download The 10 Historic Moments of Apple Inc right now for yourself or a friend who wants to know more about each of the groundbreaking technological changes that Apple has brought to the public.

Simply scroll to the top of the page and select the "buy" button.
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Not Cool The Hipster Elite and Their War on You

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Not Cool The Hipster Elite and Their War on You

Language: English | EPUB / MOBI | ISBN-10: 0804138532 | ASIN: B00GQAOL58 | 2014 | 272 pages | 1 MB / 1 MB

From politics to the personal, from fashion to food, from the campus to the locker room, the desire to be cool has infected all aspects of our lives. At its most harmless, it is annoying. At its worst, it is deadly, on a massive scale. The Cool are the termites of life, infiltrating every nook and cranny and destroying it from within. The Cool report the news, write the scripts, teach our children, run our government-and each day they pass judgment on those who don't worship at the altar of their coolness. The cool fawn over terrorists, mock the military, and denigrate employers. They are, in short, awful people.

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