Tag Archives: household

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Somebody Tell Aunt Tillie We’re In Trouble! (The Toad Witch Mysteries Book 2)

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Somebody Tell Aunt Tillie We're In Trouble! (The Toad Witch Mysteries Book 2) – Christiana Miller
English | ISBN: 069229256X | September 7, 2014 | 286 pages | EPUB/MOBI | 0.4 MB/0.5 MB
Mara's in hell! Neither one of the guys in her life is talking to her. Paul, her ex-boyfriend, is afraid she's going to give birth to a baby demon-complete with horns and hooves. He wants proof that he's actually the father. And her best friend, Gus, is so obsessed with his new boyfriend and his plans for the late, great, Lord Grundleshanks the Poisonous Toad, he has no time for anyone else.

Somebody Tell Aunt Tillie We’re In Trouble! (The Toad Witch Mysteries Book 2)
After Gus flips the seasons and manages to bring summer into winter, everything starts going weirdly wrong. Summer refuses to leave. Household electronics start going haywire. When J.J., a local boy, vanishes from Mara's car, Mara begins to suspect he's been turned into a rat. But it's such a crazy idea, who could she possibly talk to abut it? Then, her dead Aunt Tillie shows up to warn her that Gus is in trouble-big trouble-and it's up to Mara to save him.

Before Mara can stop him, Gus opens up a portal to Hell and the Devil comes calling. Now, she's got her hands full, trying to find out what happened to J.J., assure Paul she's not going to give birth to a mythological creature, and broker a truce between Gus and the Devil before Gus becomes Hell's newest resident.
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Illustrated Guide to Home Biology Experiments: All Lab, No Lecture

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Illustrated Guide to Home Biology Experiments: All Lab, No Lecture (Diy Science) by Robert Bruce Thompson
English | Apr 29, 2012 | ISBN: 1449396593 | 378 Pages | PDF/EPUB | 56 MB/ 24 MB
Experience the magic of biology in your own home lab. This hands-on introduction includes than 30 educational (and fun) experiments that help you explore this fascinating field on your own. Perfect for middle- and high-school students and DIY enthusiasts, this full-color guide teaches you the basics of biology lab work and shows you how to set up a safe lab at home.

Illustrated Guide to Home Biology Experiments: All Lab, No Lecture
The Illustrated Guide to Home Biology Experiments is also written with the needs of homeschoolers firmly in mind, as well as adults who are eager to explore the science of nature as a life-long hobby. To get the most from the experiments, we recommend using this guide in conjunction with a standard biology text, such as the freely downloadable CK-12 Biology (ck-12.org).

Master the use of the microscope, including sectioning and staining
Build and observe microcosms, soda-bottle worlds of pond life
Investigate the chemistry of life from simple acids, bases, and buffers to complex carbohydrates, proteins, lipids, enzymes, and DNA
Extract, isolate, and observe DNA
Explore photosynthesis, osmosis, nitrogen fixation, and other life processes
Investigate the cell cycle (mitosis and cytokinesis)
Observe populations and ecosystems, and perform air and water pollution tests
Investigate genetics and inheritance
Do hands-on microbiology, from simple culturing to micro-evolution of bacteria by forced selection
Gain hands-on lab experience to prepare for the AP Biology exam
Through their company, The Home Scientist, LLC (thehomescientist.com/biology), the authors also offer inexpensive custom kits that provide specialized equipment and supplies you'll need to complete the experiments. Add a microscope and some common household items and you're good to go.
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Illustrated Guide to Home Biology Experiments: All Lab, No Lecture

FREEDownload : Illustrated Guide to Home Biology Experiments: All Lab, No Lecture

Illustrated Guide to Home Biology Experiments: All Lab, No Lecture (Diy Science) by Robert Bruce Thompson
English | Apr 29, 2012 | ISBN: 1449396593 | 378 Pages | PDF/EPUB | 56 MB/ 24 MB
Experience the magic of biology in your own home lab. This hands-on introduction includes than 30 educational (and fun) experiments that help you explore this fascinating field on your own. Perfect for middle- and high-school students and DIY enthusiasts, this full-color guide teaches you the basics of biology lab work and shows you how to set up a safe lab at home.

Illustrated Guide to Home Biology Experiments: All Lab, No Lecture
The Illustrated Guide to Home Biology Experiments is also written with the needs of homeschoolers firmly in mind, as well as adults who are eager to explore the science of nature as a life-long hobby. To get the most from the experiments, we recommend using this guide in conjunction with a standard biology text, such as the freely downloadable CK-12 Biology (ck-12.org).

Master the use of the microscope, including sectioning and staining
Build and observe microcosms, soda-bottle worlds of pond life
Investigate the chemistry of life from simple acids, bases, and buffers to complex carbohydrates, proteins, lipids, enzymes, and DNA
Extract, isolate, and observe DNA
Explore photosynthesis, osmosis, nitrogen fixation, and other life processes
Investigate the cell cycle (mitosis and cytokinesis)
Observe populations and ecosystems, and perform air and water pollution tests
Investigate genetics and inheritance
Do hands-on microbiology, from simple culturing to micro-evolution of bacteria by forced selection
Gain hands-on lab experience to prepare for the AP Biology exam
Through their company, The Home Scientist, LLC (thehomescientist.com/biology), the authors also offer inexpensive custom kits that provide specialized equipment and supplies you'll need to complete the experiments. Add a microscope and some common household items and you're good to go.
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Europe in Crisis: Bolt from the Blue?

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Ivan Berend, "Europe in Crisis: Bolt from the Blue?"
English | ISBN: 0415637244, 0415637228 | 2012 | PDF | 184 pages | 5,9 MB

Europe in Crisis: Bolt from the Blue?
This book analyzes the European Great Recession of 2008-12, its economic and social causes, its historical roots, and the policies adopted by the European Union to find a way out of it. It contains explicit debates with several economists and analysts on some of the most controversial questions about the causes of the crisis and the policies applied by the European Union.

It presents the cases of Iceland, Greece and Ireland, the countries that first declined into crisis in Europe, each of them in a different way. Iceland is a case study for reckless banking practices, Greece of reckless public spending, and Ireland of reckless household indebtedness. At least seven other countries, mostly from the peripheries of Europe, had similarly reckless banking and spending practices.

In the center of the book are the economic and social causes of the crisis. Contemporary advanced capitalism became financialized, de-industrialized and globalized and got rid of the "straitjacket" of regulations. Solid banking was replaced by high-risk, "casino-type" activity. The European common currency also had a structural problem – monetary unification without a federal state and fiscal unification. The other side of the same coin is European hyper-consumerism. A new lifestyle emerged during two super-prosperous periods in the 1950s to 1960s, and during the 1990s to 2006. Trying to find an exit policy, the European Union turned to strict austerity measures to curb the budget deficit and indebtedness. This book critically analyzes the debate around austerity policy.

The creation of important supra-national institutions, and of a financial supervisory authority and stability mechanisms, strengthens integration. The correction of the euro's structural mistake by creating a quasi-fiscal unification is even more important. The introduction of mandatory fiscal rules and their supervision promises a long-term solution for a well-functioning common currency. These measures, meanwhile, create a two-tier European Union with a fast-track core. This book suggests that the European Union will emerge stronger from the crisis.

This book will be of particular interest to students and researchers of economics, history, political science and international finance, but will also prove profitable reading for practitioners and the interested public.
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