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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Principles of Beautiful Web Design, 3rd Edition

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The Principles of Beautiful Web Design, 3 edition by Jason Beaird and James George
English | 2014 | ISBN: 0992279445 | ISBN-13: 9780992279448 | 220 pages | PDF + EPUB + MOBI | 131 + 127 + 39 MB
The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites.

The Principles of Beautiful Web Design, 3rd Edition
This book will teach you how to:
* Understand what makes "good design," from discovery through to implementation
* Use color effectively, develop color schemes, and create a palette
* Create pleasing layouts using grids, the rule of thirds, and symmetry
* Employ textures: lines, points, shapes, volumes, and depth
* Apply typography to make ordinary designs look great
* Choose, edit, and position effective imagery
And lots more…

This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.

The third edition of this book has been greatly revised and now features:
* Updated and expanded coverage of mobile and responsive web design (RWD)
* A new sample project
* New sections on user interface and icon design
* Common user-interface patterns and resources
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The Principles of Beautiful Web Design, 3rd Edition

FREEDownload : The Principles of Beautiful Web Design, 3rd Edition

The Principles of Beautiful Web Design, 3 edition by Jason Beaird and James George
English | 2014 | ISBN: 0992279445 | ISBN-13: 9780992279448 | 220 pages | PDF + EPUB + MOBI | 131 + 127 + 39 MB
The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites.

The Principles of Beautiful Web Design, 3rd Edition
This book will teach you how to:
* Understand what makes "good design," from discovery through to implementation
* Use color effectively, develop color schemes, and create a palette
* Create pleasing layouts using grids, the rule of thirds, and symmetry
* Employ textures: lines, points, shapes, volumes, and depth
* Apply typography to make ordinary designs look great
* Choose, edit, and position effective imagery
And lots more…

This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.

The third edition of this book has been greatly revised and now features:
* Updated and expanded coverage of mobile and responsive web design (RWD)
* A new sample project
* New sections on user interface and icon design
* Common user-interface patterns and resources
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Sherlock Holmes for the 21st Century: Essays on New Adaptations

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Sherlock Holmes for the 21st Century: Essays on New Adaptations by Lynnette Porter
English | 2012 | ISBN: 0786468408 | 220 pages | PDF | 1,3 MB

Sherlock Holmes for the 21st Century: Essays on New Adaptations
The 21st century is a good time to be Sherlock Holmes. He stars in the recent Guy Ritchie films, with Robert Downey, Jr., playing the great detective; an internationally popular BBC television series, featuring Benedict Cumberbatch as Sherlock; a novel sanctioned by the Arthur Conan Doyle Estate; and dozens of additional novels and short stories, including two by Neil Gaiman. Add to this video games, comic books, and fan-created works, plus a potent Internet and social media presence. Holmes' London has even become a prime destination for cinematic tourists.

The evidence is clearly laid out in this collection of 14 new essays: Holmes and Watson are more popular than ever. Why we continue to be fascinated with them is the overall topic. The genius detective has been portrayed as hero as well as antihero. Adaptations describe him as tech savvy, scientifically detached, even psychologically aberrant; he has been romantically linked to The Woman and bromantically to Watson. Whether Victorian or modern, he continues to intrigue us. These essays analyze Sherlock Holmes as a cultural icon and explain why he is destined to be a beloved if controversial character for years to come
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Streetcars of America

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Streetcars of America by Brian Solomon, John Gruber
2014 | ISBN: 0747813256 | English | 64 pages | EPUB | 22 MB

Streetcars of America
The handsome multi-colored streetcar is a nostalgic icon of the some of the most romantic and heritage-rich locales in America, including San Francisco, New Orleans and Chicago, immortalized on stage and screen in classics including Meet Me In St. Louis and A Streetcar Named Desire. Streetcars of America chronicles these vehicles from the earliest animal-drawn carriages to the height of their popularity in the 1920s, when there were more than 1,200 street railways, to the turning of the tide in the mid-twentieth century when congestion and attacks from the automobile industry eventually removed streetcars from most urban landscapes. It also looks at the recent efforts to revive vintage streetcars as hip and environmentally-friendly daily commuter service, as well as tourist attractions, in more than thirty cities including Memphis and Washington, D.C.
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Mt. Stromlo Observatory: From Bush Observatory to the Nobel Prize

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Ragbir Bhathal, Ralph Sutherland, "Mt. Stromlo Observatory: From Bush Observatory to the Nobel Prize"
2014 | ISBN-10: 1486300758 | 344 pages | PDF | 34 MB

Mt. Stromlo Observatory: From Bush Observatory to the Nobel Prize
This book tells the story of the Mt. Stromlo Observatory in Canberra which began life as a government department, later becoming an optical munitions factory producing gun sights and telescopes during the Second World War, before changing its focus to astrophysics – the new astronomy.

In the ensuing years programs were introduced to push the Observatory in new directions at the international frontiers of astronomy. The astronomers built new, better and larger telescopes to unravel the secrets of the universe. There were controversies, exciting new discoveries and new explanations of phenomena that had been discovered. The Observatory and its researchers have contributed to determining how old the universe is, participated in the largest survey of galaxies in the universe, and helped to show us that the universal expansion is accelerating – research that led to Brian Schmidt and his international team being awarded the 2011 Nobel Prize for physics.

These and other major discoveries are detailed in this fascinating book about one of the great observatories in the world.

Key Features:
* Mt Stromlo is an important part of the history of Canberra, an Australian icon, and one of the great observatories of the world
* Written by eminent members of the Mt. Stromlo Observatory team
* Released to coincide with Canberra's centenary celebrations
* Illustrated with historical documents and wonderful and exciting images of the universe we live in
* Includes Brian Schmidt's Nobel lecture
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The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care

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The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care by Eric Topol
English | 2012-01-31 | ISBN: 0465025501 | EPUB | 320 pages | 1,8 MB

The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care
What if your cell phone could detect cancer cells circulating in your blood or warn you of an imminent heart attack? Mobile wireless digital devices, including smartphones and tablets with seemingly limitless functionality, have brought about radical changes in our lives, providing hyper-connectivity to social networks and cloud computing. But the digital world has hardly pierced the medical cocoon.

Until now. Beyond reading email and surfing the Web, we will soon be checking our vital signs on our phone. We can already continuously monitor our heart rhythm, blood glucose levels, and brain waves while we sleep. Miniature ultrasound imaging devices are replacing the icon of medicine-the stethoscope. DNA sequencing, Facebook, and the Watson supercomputer have already saved lives. For the first time we can capture all the relevant data from each individual to enable precision therapy, prevent major side effects of medications, and ultimately to prevent many diseases from ever occurring. And yet many of these digital medical innovations lie unused because of the medical community's profound resistance to change.

In The Creative Destruction of Medicine, Eric Topol-one of the nation's top physicians and a leading voice on the digital revolution in medicine-argues that radical innovation and a true democratization of medical care are within reach, but only if we consumers demand it. We can force medicine to undergo its biggest shakeup in history. This book shows us the stakes-and how to win them.
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Begins with the Oboe: A History of the Toronto Symphony Orchestra by Richard S. Warren

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Begins with the Oboe: A History of the Toronto Symphony Orchestra by Richard S. Warren
English | September 19, 2002 | ISBN: 0802035884 | 256 Pages | PDF | 19,7 MB

Begins with the Oboe: A History of the Toronto Symphony Orchestra by Richard S. Warren
The Toronto Symphony Orchestra has been a part of the arts scene in Toronto for eighty years. Richard Warren, the orchestra's archivist since 1976, uncovers taped interviews and other documentation of the orchestra's musicians, visiting artists, music directors, and administrative personnel, to present an insider's view of the orchestra, and by doing so makes the history of this great cultural institution come alive.
In describing the challenges, achievements, and trials of the orchestra, Warren includes the stories of artists who performed with the orchestra and who then went on to become outstanding performers on the world stage, including Seiji Ozawa, Sir Andrew Davis, Jon Vickers, Lois Marshall, Maureen Forrester, Zara Nelsova, and Ben Heppner, among many others. He also recounts the orchestra's tours through China, the United States, Britain, Japan, Australia, and Europe, and their performances in the renowned theatres of London, New York, Sydney, Vienna, and Berlin. The symphony has become an icon of Canadian culture and enriched the lives of Torontonians and all Canadians as an important part of our heritage.
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