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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Study and Design of Differential Microphone Arrays

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Jacob Benesty, Jingdong Chen, "Study and Design of Differential Microphone Arrays"
English | 2013 | ISBN-10: 364233752X, 3642427561 | 180 pages | PDF | 6 MB

Study and Design of Differential Microphone Arrays
Microphone arrays have attracted a lot of interest over the last few decades since they have the potential to solve many important problems such as noise reduction/speech enhancement, source separation, dereverberation, spatial sound recording, and source localization/tracking, to name a few. However, the design and implementation of microphone arrays with beamforming algorithms is not a trivial task when it comes to processing broadband signals such as speech. Indeed, in most sensor arrangements, the beamformer output tends to have a frequency-dependent response. One exception, perhaps, is the family of differential microphone arrays (DMAs) who have the promise to form frequency-independent responses. Moreover, they have the potential to attain high directional gains with small and compact apertures. As a result, this type of microphone arrays has drawn much research and development attention recently. This book is intended to provide a systematic study of DMAs from a signal processing perspective. The primary objective is to develop a rigorous but yet simple theory

for the design, implementation, and performance analysis of DMAs. The theory includes some signal processing techniques for the design of commonly used first-order, second-order, third-order, and also the general Nth-order DMAs. For each order, particular examples are given on how to form standard directional patterns such as the dipole, cardioid, supercardioid, hypercardioid, subcardioid, and quadrupole. The study demonstrates the performance of the different order DMAs in terms of beampattern, directivity factor, white noise gain, and gain for point sources. The inherent relationship between differential processing and adaptive beamforming is discussed, which provides a better understanding of DMAs and why they can achieve high directional gain. Finally, we show how to design DMAs that can be robust against white noise amplification.
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Novel Methods in Soft Matter Simulations

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Novel Methods in Soft Matter Simulations
English | Physics, Mechanics | 15. March 2004 | ISBN-10: 3540209166 | 393 pages | Djvu | 3 mb
Soft matter and biological systems pose many challenges for theoretical, experimental and computational research.

Novel Methods in Soft Matter Simulations
From the computational point of view, these many-body sytems cover variations in relevant time and length scales over many orders of magnitude. Indeed, the macroscopic properties of materials and complex fluids are ultimately to be deduced from the dynamics of the microsopic, molecular level. In these lectures, internationally renowned experts offer a tutorial presentation of novel approaches for bridging these space and time scales in realistic simulations. This volume addresses graduate students and nonspecialist researchers from related areas seeking a high-level but accessible introduction to the state of the art in soft matter simulations.
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Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45

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Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45 By Ulrike Ehret
2012 | 288 Pages | ISBN: 0719079438 | PDF | 2 MB

Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45
Church, nation and race compares the worldviews and factors that promoted or, indeed, opposed antisemitism amongst Catholics in Germany and England after the First World War. As a prequel to books on Hitler, fascism and genocide, the book turns towards ideas and attitudes that preceded and shaped the ideologies of the 1920s and 1940s. Apart from the long tradition of Catholic anti-Jewish prejudices, the book discusses new and old alternatives to European modernity offered by Catholics in Germany and England. Numerous events in the interwar years provoked anti-Jewish responses among Catholics: the revolutionary end of the war and financial scandals in Germany; Palestine and the Spanish Civil War in England. At the same time the rise of fascism and National Socialism gave Catholics the opportunity to respond to the anti-democratic and antisemitic waves these movements created in their wake. Church, nation and race is a political history of ideas that introduces Catholic views of modern society, race, nation and the 'Jewish question'. It shows to what extent these views were able to inform political and social activity. This study will interest academics and students of antisemitism, European history, German and British history.
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Dear Images: Art, Copyright and Culture

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Dear Images: Art, Copyright and Culture by Karsten Schubert
English | Sep 15, 2008 | ISBN: 0954171020 | 512 Pages | PDF | 48 MB
For artists, images are indeed dear in both senses of the word: they are cherished, and also valuable. This indispensable compendium from the superb British publisher collects essays by international experts on many vital issues related to the ownership of art – who does it belong to, who can use it, what value does it have.

Dear Images: Art, Copyright and Culture
The articles cross borders, considering international copyright conventions, fair use, the internet, concepts of originality, public access to art in museums and digitization, by international experts. A fascinating collection looking at issues from moral rights to the artist as a -brand.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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