Tag Archives: initiative,

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Future of the Brain: Essays by the World’s Leading Neuroscientists

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Gary Marcus and Jeremy Freeman, "The Future of the Brain: Essays by the World's Leading Neuroscientists"
English | ISBN: 069116276X | 2014 | 304 pages | EPUB | 3 MB

The Future of the Brain: Essays by the World’s Leading Neuroscientists
An unprecedented look at the quest to unravel the mysteries of the human brain, The Future of the Brain takes readers to the absolute frontiers of science. Original essays by leading researchers such as Christof Koch, George Church, Olaf Sporns, and May-Britt and Edvard Moser describe the spectacular technological advances that will enable us to map the more than eighty-five billion neurons in the brain, as well as the challenges that lie ahead in understanding the anticipated deluge of data and the prospects for building working simulations of the human brain. A must-read for anyone trying to understand ambitious new research programs such as the Obama administration's BRAIN Initiative and the European Union's Human Brain Project, The Future of the Brain sheds light on the breathtaking implications of brain science for medicine, psychiatry, and even human consciousness itself.

Contributors include: Misha Ahrens, Ned Block, Matteo Carandini, George Church, John Donoghue, Chris Eliasmith, Simon Fisher, Mike Hawrylycz, Sean Hill, Christof Koch, Leah Krubitzer, Michel Maharbiz, Kevin Mitchell, Edvard Moser, May-Britt Moser, David Poeppel, Krishna Shenoy, Olaf Sporns, Anthony Zador.
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Cases on Information Technology Entrepreneurship

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Jose A. Medina-garrido, Salustiano Martinez-fierro, Jose Ruiz Navarro, "Cases on Information Technology Entrepreneurship"
English | 2008 | ISBN: 1599046121 | PDF | pages: 341 | 5,4 mb

Cases on Information Technology Entrepreneurship
Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any other business realm: using IT as a strategic advantage, entrepreneurs can quickly move toward achieving their business goals. Cases on Information Technology and Entrepreneurship is a cutting-edge look into how IT can be the structural foundation of an entrepreneurship, and describes specific examples of IT as the base of a start-up company–providing insight into the successes and failures of applying IT in innovative ways.
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Citizens at the Centre: Deliberative Participation in Healthcare Decisions

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Citizens at the Centre: Deliberative Participation in Healthcare Decisions By Elizabeth Barnett, Celia Davies, Margaret Wetherell
Publisher: Po.,licy Pres,,s 2006 | 304 Pages | ISBN: 1861348037 , 1861348029 | PDF | 1 MB

Citizens at the Centre: Deliberative Participation in Healthcare Decisions
Involving citizens in policy decision-making processes – deliberative democracy – has been a central goal of the Labour government since it came to power in 1997. But what happens when members of the public are drawn into unfamiliar debate, with unfamiliar others, in the unfamiliar world of policy making at national level? This book sets out to understand the contribution that citizens can realistically be expected to make. Drawing on the lessons from an ethnographic study of a public involvement initiative in the health service – the Citizens Council of NICE (National Institute for Clinical Excellence) – the book: explores the practical realities behind the much-quoted faith in 'deliberation' that underpins so many models of public involvement; presents the analysis of sixty four hours of video and audiotape capturing a warts-and-all picture of deliberation in action; sets deliberative participatory initiatives within a broad inter-disciplinary context; challenges politicians, policy-makers and academics to develop more realistic approaches to democratic innovation.
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Citizens at the Centre: Deliberative Participation in Healthcare Decisions

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Citizens at the Centre: Deliberative Participation in Healthcare Decisions By Elizabeth Barnett, Celia Davies, Margaret Wetherell
Publisher: Po.,licy Pres,,s 2006 | 304 Pages | ISBN: 1861348037 , 1861348029 | PDF | 1 MB

Citizens at the Centre: Deliberative Participation in Healthcare Decisions
Involving citizens in policy decision-making processes – deliberative democracy – has been a central goal of the Labour government since it came to power in 1997. But what happens when members of the public are drawn into unfamiliar debate, with unfamiliar others, in the unfamiliar world of policy making at national level? This book sets out to understand the contribution that citizens can realistically be expected to make. Drawing on the lessons from an ethnographic study of a public involvement initiative in the health service – the Citizens Council of NICE (National Institute for Clinical Excellence) – the book: explores the practical realities behind the much-quoted faith in 'deliberation' that underpins so many models of public involvement; presents the analysis of sixty four hours of video and audiotape capturing a warts-and-all picture of deliberation in action; sets deliberative participatory initiatives within a broad inter-disciplinary context; challenges politicians, policy-makers and academics to develop more realistic approaches to democratic innovation.
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Women Entrepreneurs and the Global Environment for Growth: A Research Perspective

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Women Entrepreneurs and the Global Environment for Growth: A Research Perspective by Candida G. Brush, Anne de Bruin, Elizabeth J. Gatewood and Colette Henry
English | ISBN 10: 1847209149 | 2010 | PDF | 362 pages | 2,2 MB
Women's entrepreneurship research and the understanding of factors influencing the growth of women-owned business have advanced significantly over the last decade. Yet, challenges remain.

Women Entrepreneurs and the Global Environment for Growth: A Research Perspective
Women Entrepreneurs and the Global Environment for Growth provides wide-ranging insights on the challenges that women entrepreneurs face growing their businesses and how these may be addressed. This volume is rooted in research and considers growth challenges, both contextually and firm specific, provoking current thought and enriching the current literature on gender and entrepreneurship. Part I highlights how contextual factors, and especially social and familial settings of entrepreneurs, have a differential impact on men and women. Part II examines strategies, constraints and enablers of growth and performance.

The authors aptly demonstrate that a well-focused gender lens is necessary to better explain the phenomenon of women's entrepreneurship. Extending previous studies about women's entrepreneurship, this volume is unique in its application of research from the Diana Project, a path-breaking initiative dating from 1999 to study female entrepreneurial success. Contributions from an international cast of authors make this a comprehensive and broadly appealing reference work. Lending a fresh perspective to the field, this book will serve not only as a learning tool and teaching implement but will cultivate further progress in women's entrepreneurship. As such, it is ideally suited for students and scholars of entrepreneurship and women's studies, policy-makers, economic development analysts and gender researchers.

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Linking Australia’s Landscapes: Lessons and Opportunities from Large-scale Conservation Networks

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Linking Australia's Landscapes: Lessons and Opportunities from Large-scale Conservation Networks by James Fitzsimons, Ian Pulsford, Geoff Wescott
2013 | ISBN: 0643107045 | English | 320 pages | PDF | 15 MB

Linking Australia’s Landscapes: Lessons and Opportunities from Large-scale Conservation Networks
Networks of land managed for conservation across different tenures have rapidly increased in number (and popularity) in Australia over the past two decades. These include iconic large-scale initiatives such as Gondwana Link, the Great Eastern Ranges Initiative, Habitat 141°, and the South Australian NatureLinks, as well as other, landscape-scale approaches such as Biosphere Reserves and Conservation Management Networks.

This book draws out lessons from a variety of established and new connectivity conservation initiatives from around Australia, and is complemented by international examples. Chapters are written by leaders in the field of establishing and operating connectivity networks, as well as key ecological and social scientists and experts in governance.
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Multiprocessor Scheduling Theory and Applications

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Multiprocessor Scheduling Theory and Applications by Eugene Levner
English | Dec 31, 2014 | ASIN: B00RNW278G | 470 pages | EPUB/MOBI/AZW3/PDF (Converted) | 20 MB
This book is the result of an initiative launched by Prof. Vedran Kordic, a major goal of which is to continue a good tradition – to bring together reputable researchers from different countries in order to provide a comprehensive coverage of advanced and modern topics in scheduling not yet reflected by other books.

Multiprocessor Scheduling Theory and Applications
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