Tag Archives: Innovations

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Lift Every Voice: The History of African American Music

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Lift Every Voice: The History of African American Music (The African American History Series) by Burton W. Peretti
English | Dec 16, 2008 | ISBN: 0742558118 | 240 Pages | PDF | 2 MB
Since their enslavement in West Africa and transport to plantations of the New World, black people have made music that has been deeply entwined with their religious, community, and individual identities. Music was one of the most important constant elements of African American culture in the centuries-long journey from slavery to freedom. It also continued to play this role in blacks' post-emancipation odyssey from second-class citizenship to full equality.

Lift Every Voice: The History of African American Music
Lift Every Voice traces the roots of black music in Africa and slavery and its evolution in the United States from the end of slavery to the present day. The music's creators, consumers, and distributors are all part of the story. Musical genres such as spirituals, ragtime, the blues, jazz, gospel, rhythm and blues, rock, soul, and hip-hop-as well as black contributions to classical, country, and other American music forms-depict the continuities and innovations that mark both the music and the history of African Americans. A rich selection of documents help to define the place of music within African American communities and the nation as a whole.
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Lift Every Voice: The History of African American Music

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Lift Every Voice: The History of African American Music (The African American History Series) by Burton W. Peretti
English | Dec 16, 2008 | ISBN: 0742558118 | 240 Pages | PDF | 2 MB
Since their enslavement in West Africa and transport to plantations of the New World, black people have made music that has been deeply entwined with their religious, community, and individual identities. Music was one of the most important constant elements of African American culture in the centuries-long journey from slavery to freedom. It also continued to play this role in blacks' post-emancipation odyssey from second-class citizenship to full equality.

Lift Every Voice: The History of African American Music
Lift Every Voice traces the roots of black music in Africa and slavery and its evolution in the United States from the end of slavery to the present day. The music's creators, consumers, and distributors are all part of the story. Musical genres such as spirituals, ragtime, the blues, jazz, gospel, rhythm and blues, rock, soul, and hip-hop-as well as black contributions to classical, country, and other American music forms-depict the continuities and innovations that mark both the music and the history of African Americans. A rich selection of documents help to define the place of music within African American communities and the nation as a whole.
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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
English | Feb 14, 2011 | ISBN: 0470976330 | 392 Pages | PDF | 30,1 MB

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
A comprehensive and dedicated guide to automotive production lines, The Automotive Body Manufacturing Systems and Processes addresses automotive body processes from the stamping operations through the final assembly activities. To begin, it discusses current metal forming practices, including stamping engineering, die development, and dimensional validation, and new innovations in metal forming, such as folding based forming, super-plastic, and hydro forming technologies. The first section also explains details of automotive spot welding (welding lobes), arc welding, and adhesive bonding, in addition to flexible fixturing systems and welding robotic cells. Guiding readers through each stage in the process of automotive painting, including the calculations needed to compute the number of applicators and paint consumption based on vehicle dimensions and demand, along with the final assembly and automotive mechanical fastening strategies, the book's systematic coverage is unique.
The second module of the book focuses on the layout strategies of the automotive production line. A discussion of automotive aggregate planning and master production scheduling ensures that the reader is familiar with operational aspects. The book also reviews the energy emissions and expenditures of automotive production processes and proposes new technical solutions to reduce environmental impact.

– Provides extensive technical coverage of automotive production processes, discussing flexible stamping, welding and painting lines
– Gives complete information on automotive production costing as well as the supplier selection process
– Covers systems from the operational perspective, describing the aggregate and master production planning
– Details technical aspects of flexible automotive manufacturing lines
– Methodically discusses the layout and location strategies of automotive manufacturing systems to encompass the structural elements
– Features topic-related questions with answers on a companion website
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The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

FREEDownload : The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
English | Feb 14, 2011 | ISBN: 0470976330 | 392 Pages | PDF | 30,1 MB

The Automotive Body Manufacturing Systems and Processes by Mohammed A. Omar
A comprehensive and dedicated guide to automotive production lines, The Automotive Body Manufacturing Systems and Processes addresses automotive body processes from the stamping operations through the final assembly activities. To begin, it discusses current metal forming practices, including stamping engineering, die development, and dimensional validation, and new innovations in metal forming, such as folding based forming, super-plastic, and hydro forming technologies. The first section also explains details of automotive spot welding (welding lobes), arc welding, and adhesive bonding, in addition to flexible fixturing systems and welding robotic cells. Guiding readers through each stage in the process of automotive painting, including the calculations needed to compute the number of applicators and paint consumption based on vehicle dimensions and demand, along with the final assembly and automotive mechanical fastening strategies, the book's systematic coverage is unique.
The second module of the book focuses on the layout strategies of the automotive production line. A discussion of automotive aggregate planning and master production scheduling ensures that the reader is familiar with operational aspects. The book also reviews the energy emissions and expenditures of automotive production processes and proposes new technical solutions to reduce environmental impact.

– Provides extensive technical coverage of automotive production processes, discussing flexible stamping, welding and painting lines
– Gives complete information on automotive production costing as well as the supplier selection process
– Covers systems from the operational perspective, describing the aggregate and master production planning
– Details technical aspects of flexible automotive manufacturing lines
– Methodically discusses the layout and location strategies of automotive manufacturing systems to encompass the structural elements
– Features topic-related questions with answers on a companion website
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The Plausibility of Life: Resolving Darwin’s Dilemma

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Marc W. Kirschner, John C. Gerhart, John Norton, "The Plausibility of Life: Resolving Darwin's Dilemma"
2005 | ISBN: 0300108656, 0300119771 | 336 pages | EPUB | 3 MB

The Plausibility of Life: Resolving Darwin’s Dilemma
In the 150 years since Darwin, the field of evolutionary biology has left a glaring gap in understanding how animals developed their astounding variety and complexity. The standard answer has been that small genetic mutations accumulate over time to produce wondrous innovations such as eyes and wings. Drawing on cutting-edge research across the spectrum of modern biology, Marc Kirschner and John Gerhart demonstrate how this stock answer is woefully inadequate. Rather they offer an original solution to the longstanding puzzle of how small random genetic change can be converted into complex, useful innovations.

In a new theory they call "facilitated variation," Kirschner and Gerhart elevate the individual organism from a passive target of natural selection to a central player in the 3-billion-year history of evolution. In clear, accessible language, the authors invite every reader to contemplate daring new ideas about evolution. By closing the major gap in Darwin's theory Kirschner and Gerhart also provide a timely scientific rebuttal to modern critics of evolution who champion "intelligent design."
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The Plausibility of Life: Resolving Darwin’s Dilemma

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Marc W. Kirschner, John C. Gerhart, John Norton, "The Plausibility of Life: Resolving Darwin's Dilemma"
2005 | ISBN: 0300108656, 0300119771 | 336 pages | EPUB | 3 MB

The Plausibility of Life: Resolving Darwin’s Dilemma
In the 150 years since Darwin, the field of evolutionary biology has left a glaring gap in understanding how animals developed their astounding variety and complexity. The standard answer has been that small genetic mutations accumulate over time to produce wondrous innovations such as eyes and wings. Drawing on cutting-edge research across the spectrum of modern biology, Marc Kirschner and John Gerhart demonstrate how this stock answer is woefully inadequate. Rather they offer an original solution to the longstanding puzzle of how small random genetic change can be converted into complex, useful innovations.

In a new theory they call "facilitated variation," Kirschner and Gerhart elevate the individual organism from a passive target of natural selection to a central player in the 3-billion-year history of evolution. In clear, accessible language, the authors invite every reader to contemplate daring new ideas about evolution. By closing the major gap in Darwin's theory Kirschner and Gerhart also provide a timely scientific rebuttal to modern critics of evolution who champion "intelligent design."
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The Building Environment: Active and Passive Control Systems

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The Building Environment: Active and Passive Control Systems by Vaughn Bradshaw
English | 2006 | ISBN: 0471689653 | 589 Pages | PDF | 145 MB
Get the updated guide to active and passive control systems for buildings.

The Building Environment: Active and Passive Control Systems
To capitalize on today's rapidly evolving, specialized technologies, architects, designers, builders, and contractors work together to plan the mechanical and electrical equipment that controls the indoor environment of a building. , Third Edition helps you take advantage of design innovations and construction strategies that maximize the comfort, safety, and energy efficiency of buildings. From active HVAC systems to passive methods, lighting to on-site power generation, this updated edition explains how to strategically plan for and incorporate effective, efficient systems in today's buildings. It covers the underlying thermal theories and thermodynamic principles and focuses on design that enhances the building environment and minimizes the impact on the world's environment. The Building Environment goes beyond the ABCs of HVAC and covers: On-site power generation, including wind turbines, solar photovoltaic cells, fuel cells, and more. Plumbing systems, fire protection, signal systems, conveying systems, and architectural acoustics. Procedures and/or formulas for performing heat loss, heat gain, and energy use calculations, determining the rate of heat flow, calculating solar energy utilization, doing load calculations, and more. Details on the latest building codes and standards references. New information on the sustainable design of building systems and energy efficiency, including new technologies. The latest thinking and data on a building's impact on the environment, indoor air quality, and "sick building syndrome." Design economics, including the payback period, life-cycle cost, comparative value analysis, and building commissioning. A practical on-the-job tool for architects, designers, builders, engineers, contractors, and other specialists, this Third Edition is also a great reference for architecture students who will lead tomorrow's design teams. Visit the companion Web site at www.wiley.com/go/bradshaw.
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Innovations in Computing Sciences and Software Engineering

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Tarek Sobh, Khaled Elleithy, "Innovations in Computing Sciences and Software Engineering"
2010 | pages: 659 | ISBN: 9048191114 | PDF | 29,1 mb

Innovations in Computing Sciences and Software Engineering
includes a set of rigorously reviewed world-class manuscripts addressing and detailing state-of-the-art research projects in the areas of Computer Science, Software Engineering, Computer Engineering, and Systems Engineering and Sciences.
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