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Pro Express.js (EPUB)

FREEDownload : Pro Express.js (EPUB)

Azat Mardan, "Pro Express.js"
English | 2014 | 372 Pages | ISBN: 1484200381 | EPUB | 5 MB
Pro Express.js is for the reader who wants to quickly get up-to-speed with Express.js, the flexible Node.js framework. Author Azat Mardan clearly explains how to start developing with Express.js with a basic 'Hello World', and then delves into a deep API reference, before looking at common and abstract development problems. Lastly, you will learn how to build a series of real-world apps in order to cement your knowledge.

Pro Express.js (EPUB)
In order to get the best from this book, you will be familiar with Node.js scripts and able to install packages using npm. In the deep API reference, each aspect of the Express.js API is explained clearly with a simple exercise to demonstrate its usage. This includes configuration, settings and environments; different middleware and its uses; templating engines; extracting parameters and routing; request and response; error handling; and running an app. In the next part you'll delve into abstraction, streams, authentication, multithreading, Socket.io, security, and more complex modules. You will also learn about smaller frameworks built using Express.js, such as Sails.js, and Derby. Finally you'll build real-world apps including a REST API, Todo App, and Instagram gallery.
Express.js is used by a range of well-known companies such as MySpace and Storify, and it's becoming more and more likely that it'll be a required skill for new developers. With this book you can skip learning via complicated documentation, and get the information from a developer who's been using Express.js for long enough to explain things well. Add Pro Express.js to your library today.

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“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham

FREEDownload : “50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham

"50 Shades of Digital Marketing" by Francesca James, Hannah Durham
BoBoCoAe | 2013 | ISBN: 8740305600 9788740305609 | 114 pages | PDF | 6 MB
This book has been put together by the producers of the Digital Marketing Show. Aimed at ‘mainstream' marketers rather than digital businesses or agencies the event is content rich with presentations from experts and digital practitioners.

“50 Shades of Digital Marketing” ed. by Francesca James & Hannah Durham
Contents
Spoiler alert
1 The Rise and Rise of the Influencer – What it means to today's marketers
2 The Changing Psychology of the Social Shopper
3 Leverage your Assets!
4 Learn from the Media's Example
5 The Value Theory of Content Marketing: It's Priceless!
6 Top three tips for winning at multi-channel
7 If You Don't Know Where you're Going – All Roads Lead There!
8 Optimising your Inventory for Online Ad Campaigns
9 What Does the Future hold for the Marketing Organisation?
10 Don't Mistake Reach for Influence
11 Developing a Mobile App vs. a Mobile Website
12 The Rise of Visual Social Media – Instagram, Pinterest and Tumblr
13 The Role Video has to play in Driving Traffic and Increasing Profitability
14 The Integration of Search and Social
15 The Importance of Speed to eCommerce Companies
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO
17 The Dos and Don'ts of Dealing with Bloggers
18 SEO Q&A on In-Depth Articles
19 How to take Relationship Marketing to the Next Level
20 Why Linkedln Is Your Best Lead Generation Friend
21 Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for 'lost in data'?
22 It's Time to up Your Email Game
23 The Future of Online Content – Link Attributes and the Authored Web
24 Has Digital Changed PR
25 PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
26 The Power of Seduction
27 Treat your Website like a Shop or Dealership
28 Has Digital Killed Traditional?
29 Building an e-commerce Business from Zero
30 Hold the Champagne
31 Full Stack Marketing 101
32 Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
33 Advertising Needs More People Who Understand the Data
34 How to Reach More Customers and Deliver on your Brand Promise
35 How important is "Time of Day sending'?
36 Why Expertise and Empathy are the Future of Digital Marketing
37 'Digital' Still Means So Many Different Things to Different People
38 Improving Conversions: Make it Easier to connect with your Customers
39 Why Marketers Need to Understand the Benefits of Mobile First
40 Are We Forgetting the Primary Function of a Mobile?
41 Time to get Emotional
42 Making the Most of Email Marketing Metrics
43 There's No Such Thing as Free Web Traffic
44 Digital Tactics: What Are You Going to Commit to?
45 Digital Marketing: The Science behind the Art?
46 Device Slice is King!
47 The Advent of Customer Engagement Marketing
48 How to Convince a Personal Brand to Use Your Company Brand
49 Why It's Not Enough to Be Liked on Social Media
50 Social Customer Service – Are You Ready To Connect?
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AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers

Jeffrey K. Rohrs, "AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers"
ISBN: 1118732731 | 2013 | EPUB | 288 pages | 5 MB
Proprietary audience development is now a core marketing responsibility.

Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.

With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.

As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

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