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The Socially Savvy Advisor Website: Compliant Social Media for the Financial Industry

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The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry by Jennifer Openshaw and Amy McIlwain
English | 2014 | ISBN: 1118959078 | 368 pages | PDF | 9 MB

The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry
The social media marketing bible for the financial industry

The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template.

Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium–but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. * Best practices in using social media for advisors and compliance officers * Planning for the regulators, vs. failing to plan * Challenges with LinkedIn, Facebook, Twitter and other social platforms * Elements of a good social media policy * Managing the top issues related to marketing and business development, engagement, and compliance

With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
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Gamers at Work: Stories Behind the Games People Play [Repost]

Morgan Ramsay – Gamers at Work: Stories Behind the Games People Play
Published: 2012-02-08 | ISBN: 1430233516 | EPUB + MOBI | 356 pages | 3 MB

There are few companies in the video-game industry that have withstood the test of time; most startups exit as quickly as they enter. In Gamers at Work: Stories Behind the Games People Play, the countless challenges of building successful video-game developers and publishers in this unstable industry are explored through interviews containing entertaining stories, humorous anecdotes, and lessons learned the hard way.
Gamers at Work presents an inside look at how 18 industry leaders play the odds, seize opportunities, and transform small businesses into great businesses. Here, in Gamers at Work, you will find their stories replete with their personal struggles, corporate intrigue, and insights into strategy, leadership, and management.
Gamers at Work:
Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds
Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup
Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business
Featured Entrepreneurs:
Trip Hawkins, Electronic Arts (Madden NFL)
Nolan Bushnell, Atari (Pong)
Wild Bill Stealey, MicroProse Software (Sid Meier's Civilization)
Tony Goodman, Ensemble Studios (Age of Empires)
Feargus Urquhart, Obsidian Entertainment (Star Wars: Knights of the Old Republic II)
Tim Cain, Troika Games (Arcanum, Vampire: The Masquerade–Bloodlines)
Warren Spector, Junction Point Studios (Disney Epic Mickey)
Doug and Gary Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego)
Don Daglow, Stormfront Studios (Neverwinter Nights, Tony La Russa Baseball)
John Smedley, Verant Interactive (EverQuest, PlanetSide)
Ken Williams, Sierra On-Line (King's Quest, Leisure Suit Larry)
Lorne Lanning, Oddworld Inhabitants (Oddworld)
Chris Ulm, Appy Entertainment (FaceFighter, Trucks & Skulls)
Tobi Saulnier, 1st Playable (Kung Zhu, Yogi Bear)
Christopher Weaver, Bethesda Softworks (The Elder Scrolls)
Jason Rubin, Naughty Dog (Crash Bandicoot, Jak and Daxter)
Ted Price, Insomniac Games (Spyro, Ratchet & Clank)

>>> Download many interesting free eBooks HERE <<<

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