Tag Archives: Little

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Category Theory for the Sciences

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Category Theory for the Sciences by David I. Spivak
2014 | ISBN: 0262028131 | English | 496 pages | PDF | 7 MB

Category Theory for the Sciences
Category theory was invented in the 1940s to unify and synthesize different areas in mathematics, and it has proven remarkably successful in enabling powerful communication between disparate fields and subfields within mathematics. This book shows that category theory can be useful outside of mathematics as a rigorous, flexible, and coherent modeling language throughout the sciences. Information is inherently dynamic; the same ideas can be organized and reorganized in countless ways, and the ability to translate between such organizational structures is becoming increasingly important in the sciences. Category theory offers a unifying framework for information modeling that can facilitate the translation of knowledge between disciplines. Written in an engaging and straightforward style, and assuming little background in mathematics, the book is rigorous but accessible to non-mathematicians. Using databases as an entry to category theory, it begins with sets and functions, then introduces the reader to notions that are fundamental in mathematics: monoids, groups, orders, and graphs — categories in disguise. After explaining the "big three" concepts of category theory — categories, functors, and natural transformations — the book covers other topics, including limits, colimits, functor categories, sheaves, monads, and operads. The book explains category theory by examples and exercises rather than focusing on theorems and proofs. It includes more than 300 exercises, with selected solutions. is intended to create a bridge between the vast array of mathematical concepts used by mathematicians and the models and frameworks of such scientific disciplines as computation, neuroscience, and physics.
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Agroecology, Ecosystems, and Sustainability

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Agroecology, Ecosystems, and Sustainability (Advances in Agroecology) by Noureddine Benkeblia
2014 | ISBN: 1482233010 | English | 393 pages | PDF | 12 MB

Agroecology, Ecosystems, and Sustainability
We hear a lot about how agriculture affects climate change and other environmental issues, but we hear little about how these issues affect agriculture. When we look at both sides of the issues, we can develop better solutions for sustainable agriculture without adversely affecting the environment. explores a modern vision of ecology and agricultural systems, so that crop production can be sustainably developed without further environmental degradation.

With contributions from experts from more than 20 countries, the book describes how to make the transition to modern agroecology to help the environment. It examines the global availability of natural resources and how agroecology could allow the world population to reach the goal of global sustainable ecological, agricultural, and food production systems. The book discusses important principles that regulate agroecological systems, including crop production, soil management, and environment preservation.

Making the link between theory and practices, the book includes examples of agroecology such as an interdisciplinary framework for the management of integrated production and conservation landscapes and the use of mechanized rain-fed farming and its ecological impact on drylands. An examination of how ecology and agriculture can be allied to ensure food production and security without threatening our environment, the text shows you how natural resources can be used in a manner to create a "symbiosis" to preserve ecological systems and develop agriculture.
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Agroecology, Ecosystems, and Sustainability

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Agroecology, Ecosystems, and Sustainability (Advances in Agroecology) by Noureddine Benkeblia
2014 | ISBN: 1482233010 | English | 393 pages | PDF | 12 MB

Agroecology, Ecosystems, and Sustainability
We hear a lot about how agriculture affects climate change and other environmental issues, but we hear little about how these issues affect agriculture. When we look at both sides of the issues, we can develop better solutions for sustainable agriculture without adversely affecting the environment. explores a modern vision of ecology and agricultural systems, so that crop production can be sustainably developed without further environmental degradation.

With contributions from experts from more than 20 countries, the book describes how to make the transition to modern agroecology to help the environment. It examines the global availability of natural resources and how agroecology could allow the world population to reach the goal of global sustainable ecological, agricultural, and food production systems. The book discusses important principles that regulate agroecological systems, including crop production, soil management, and environment preservation.

Making the link between theory and practices, the book includes examples of agroecology such as an interdisciplinary framework for the management of integrated production and conservation landscapes and the use of mechanized rain-fed farming and its ecological impact on drylands. An examination of how ecology and agriculture can be allied to ensure food production and security without threatening our environment, the text shows you how natural resources can be used in a manner to create a "symbiosis" to preserve ecological systems and develop agriculture.
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From Mom with love…: Complete Guide to Indian Cooking and Entertaining

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From Mom with love…: Complete Guide to Indian Cooking and Entertaining by Pushpa Bhargava
English | 2010 | ISBN: 0976185121 | 185 pages | EPUB | 26 MB

From Mom with love…: Complete Guide to Indian Cooking and Entertaining
From Mom with Love . . . originally written by a loving mother for her own children, is perhaps the only cookbook that contains:
• 139 recipes for everyday meals that she grew up with in India, including fancy ones such as Goan Shrimp Curry and Palak Paneer
• Super high protein low fat healthy recipes such as Mung Beans Dal, Sprouted Mung, Mung Beans Cheele, Scrambled Tofu, and Khichdi
• Full-color mouthwatering pictures for almost every recipe
• A complete list of spices, legumes, beans, and pots and pans you need to start cooking
• A pantry list for beginners and another one for more committed and experienced cooks in a format that you can take right to the store with you
• Ideas about foods you can cook and freeze ahead of time for when you need to produce a meal in a hurry or are too tired to cook
• A complete list of menu combinations for different occasions, both special and everyday
• Suggestions on how to deal with cooking crises such as a sauce that has become too thin
• Tips for storing and preparing precooked masalas and efficient ways to freeze chutneys
• Details on the pots and pans you need and serving suggestions including the suggested accompaniments for the recipe
• Safety tips such as how to quickly put out a minor fire on your stove
• Guidelines for cleaning and odor removal

Home remedies for minor ailments such as cough and colds, upset stomachs The most special and unique feature of this book is the TLC tips. These are little shortcuts and secrets that will make your cooking easier, yet delicious. It is an invaluable gift to give to anyone who loves to cook or would like to try.
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From Mom with love…: Complete Guide to Indian Cooking and Entertaining

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From Mom with love…: Complete Guide to Indian Cooking and Entertaining by Pushpa Bhargava
English | 2010 | ISBN: 0976185121 | 185 pages | EPUB | 26 MB

From Mom with love…: Complete Guide to Indian Cooking and Entertaining
From Mom with Love . . . originally written by a loving mother for her own children, is perhaps the only cookbook that contains:
• 139 recipes for everyday meals that she grew up with in India, including fancy ones such as Goan Shrimp Curry and Palak Paneer
• Super high protein low fat healthy recipes such as Mung Beans Dal, Sprouted Mung, Mung Beans Cheele, Scrambled Tofu, and Khichdi
• Full-color mouthwatering pictures for almost every recipe
• A complete list of spices, legumes, beans, and pots and pans you need to start cooking
• A pantry list for beginners and another one for more committed and experienced cooks in a format that you can take right to the store with you
• Ideas about foods you can cook and freeze ahead of time for when you need to produce a meal in a hurry or are too tired to cook
• A complete list of menu combinations for different occasions, both special and everyday
• Suggestions on how to deal with cooking crises such as a sauce that has become too thin
• Tips for storing and preparing precooked masalas and efficient ways to freeze chutneys
• Details on the pots and pans you need and serving suggestions including the suggested accompaniments for the recipe
• Safety tips such as how to quickly put out a minor fire on your stove
• Guidelines for cleaning and odor removal

Home remedies for minor ailments such as cough and colds, upset stomachs The most special and unique feature of this book is the TLC tips. These are little shortcuts and secrets that will make your cooking easier, yet delicious. It is an invaluable gift to give to anyone who loves to cook or would like to try.
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Expert Political Judgment: How Good Is It? How Can We Know?

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Expert Political Judgment: How Good Is It? How Can We Know? by Philip E. Tetlock
English | 2006 | ISBN: 0691128715, 0691123020 | 352 pages | EPUB | 5 MB

Expert Political Judgment: How Good Is It? How Can We Know?
The intelligence failures surrounding the invasion of Iraq dramatically illustrate the necessity of developing standards for evaluating expert opinion. This book fills that need. Here, Philip E. Tetlock explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.

Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future. He evaluates predictions from experts in different fields, comparing them to predictions by well-informed laity or those based on simple extrapolation from current trends. He goes on to analyze which styles of thinking are more successful in forecasting. Classifying thinking styles using Isaiah Berlin's prototypes of the fox and the hedgehog, Tetlock contends that the fox–the thinker who knows many little things, draws from an eclectic array of traditions, and is better able to improvise in response to changing events–is more successful in predicting the future than the hedgehog, who knows one big thing, toils devotedly within one tradition, and imposes formulaic solutions on ill-defined problems. He notes a perversely inverse relationship between the best scientific indicators of good judgement and the qualities that the media most prizes in pundits–the single-minded determination required to prevail in ideological combat.

Clearly written and impeccably researched, the book fills a huge void in the literature on evaluating expert opinion. It will appeal across many academic disciplines as well as to corporations seeking to develop standards for judging expert decision-making.
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Battle on the Aisne 1914: The BEF and the Birth of the Western Front

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Battle on the Aisne 1914: The BEF and the Birth of the Western Front
Pen and Sword Military | 2012 | ISBN: 1848847696 | English | 156 Pages | EPUB | 24 MB

Battle on the Aisne 1914: The BEF and the Birth of the Western Front
The river Aisne featured prominently in August 1914 during the Retreat from Mons and in September was the scene of bitter fighting when the BEF re-crossed it in their unsuccessful attempt to dislodge the German Army entrenched along the Northern Crest.The fighting was hugely costly to the BEF, which had already fought three major engagements and marched over 200 miles in a month. The three British Corps lost over 700 officers and some 15,000 men. Little wonder one officer wrote that he felt he was 'in the company of ghosts'.Historian Jerry Murland places the Aisne battles in their context, both from the BEF and German viewpoints. He highlights the early deficiencies and unpreparedness of the British Army staff and logistics organization as well as friction among the command structure, all of which hampered effective operations.
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