FREEDownload : Natural Prophets: From Health Foods to Whole Foods
Natural Prophets: From Health Foods to Whole Foods–How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business by Joe Dobrow 2014 | ISBN: 1623361796 | English | 320 pages | EPUB | 9 MB
Natural Prophets: From Health Foods to Whole Foods From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly unfettered double-digit annual growth, the development of this now-$88 billion industry is one of the most remarkable untold stories in American business history. Trailblazers like Mo Siegel of Celestial Seasonings, Gary Hirshberg of Stonyfield Farms, and John Mackey of Whole Foods openly challenged the interests of Big American Agribusiness, transformed food manufacturing and retailing, and re-wrote the playbook for small entrepreneurs. Dobrow, a 20-year veteran of the natural foods industry who had a front row seat (and backstage pass) to much of the upheaval and expansion he describes, characterizes the radical vision of these "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line-people, planet, profit-emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids-their failures and their unprecedented successes-that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves. Download Links:
G. Ludwig – Foundations of Quantum Mechanics I Published: 1983-08 | ISBN: 3540116834, 0387116834 | PDF | 426 pages | 76 MB
This book is the first volume of a two-volume work on the Foundations of Quantum Mechanics, and is intended as a new edition of the author's book Die Grundlagen der Quantenmechanik  which was published in 1954. In this two-volume work we will seek to obtain an improved formulation of the interpretation of quantum mechanics based on experiments. The second volume will appear shortly. Since the publication of  there have been several attempts to develop a basis for quantum mechanics which is, in the large part, based upon the work of J. von Neumann . In particular, we mention the books of G. W. Mackey , J. Jauch , C. Piron , M. Drieschner , and the original work of S. P. Gudder , D. J. Foulis and C. H. Randall , and N. Zierler . Here we do not seek to compare these different formulations of the foundations of quantum mechanics. We refer interested readers to  for such comparisons. In this book we shall seek only to develop a well-defined formulation for the foundations of quantum mechanics and to examine the implications of such a formulation towards the most important applications of quantum mechanics in a consistent manner. This formulation will be based only on the objective, that is, the so-called classical mode of description of the apparatuses. In this respect this book represents a systematic mathematical, as well as conceptual, formulation of the original viewpoint of N. Bohr in which it is assumed that it is necessary to use the classical mode of description in order to describe the measurement process in quantum mechanics (see, for example, the extensive discussion in M. Jammer and E. Scheibe ).
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