Tag Archives: Market,

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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CFDs For Dummies, Australian Edition

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CFDs For Dummies, Australian Edition by David Land
2011 | ISBN: 1742169392 | English | 320 pages | PDF | 3 MB

CFDs For Dummies, Australian Edition
Created especially for the Australian customer!
Take advantage of the bestfeatures of these versatilederivatives

CFDs enable you to have control over a wide variety of financial products for just a fraction of their underlying value. But with their potential for higher return also comes higher risk. CFDs For Dummies gives you clear advice on how to make the most of these exciting products – while managing your risk at all times.

Diversify your portfolio and increase your trading opportunities – trade across various financial instruments, including shares, foreign exchange, indices and commodities, within Australia and internationally

Use stop loss orders and position sizing – manage your risk by knowing how much you stand to lose if you get a trade wrong, before you even open it

Develop your trading strategy – analyse your trading behaviour, develop a trading plan and track your progress
Work out short- and longer-term trading strategies – hold your positions open for only a few hours, or over several months
Take advantage of short selling strategies – make profits in a falling market, or hedge your overall portfolio against short-term losses

Open the book and find:

How much to leverage your trading account
How to manage trading across different time zones – and get some sleep!
Strategies to invest in commodity CFDs such as oil CFDs and gold CFDs
Ways announcements and news releases can affect prices – and how you can manage this through your trading strategy
How technical analysis can help you identify trading opportunities
Whether you really need to spend a lot of money on your charting software
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Modern Methods of Valuation, 11th edition

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Modern Methods of Valuation, 11th edition by Eric Shapiro, David Mackmin, Gary Sams
English | 2012-12-16 | ISBN: 0415538017, 0080971164 | PDF | 552 pages | 4 MB

Modern Methods of Valuation, 11th edition
The new and improved eleventh edition of this essential valuation textbook reflects the changes in the property market since 2009, whilst presenting the tried and tested study of the principles governing the valuation of land, houses and buildings of the previous editions.

The eleventh edition is fully up-to-date with latest guidelines, statutes and case law, including the implications of the latest RICS Red Book and the Localism Act. Its comprehensive coverage of the legal, economic and technical aspects of valuation make this book a core text for most University and College Real Estate Programmes and to provide trainees (APC Candidates) and practitioners with current and relevant guidance on the preparation of valuations for statutory purposes.

Over the twenty eight chapters, the author team of experienced valuation experts present detailed accounts of the application of these principles to the everyday problems met in practice. This new edition continues to be of excellent value to both students and practitioners alike as it provides the reader with a clear understanding of the methods and techniques of valuation.
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High Noon in the Automotive Industry

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High Noon in the Automotive Industry by Helmut Becker
English | 2006 | ISBN: 3540258698 | 273 Pages | PDF | 3 MB
This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60's in an environment which has subsequently developed from national into global economics.

High Noon in the Automotive Industry
Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces continue to labour under the notion that they are still fully autonomous and sovereign when shaping national economic policy. And pretend as though their own national state were still the "m- ter in its own house" that despite unbridled market economics could c- tinue to dictate to the economy and companies how to live and in which "rooms". All that has become fiction. The laws of globalization diminish the – noeuvring space for shaping national economic policy. Even if many folks today don't want to hear it: The issue is no longer achieving what is soc- politically desirable for the own society but rather the optimal adaptation of society and social benefits to the politically practicable.
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Mexico (Eyewitness Travel Guides) by Marita Adair

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Mexico (Eyewitness Travel Guides) by Marita Adair
English | July 19, 2010 | ISBN: 0756661838 | 410 Pages | PDF | 31 MB
Recognized the world over by frequent flyers and armchair travelers alike, Eyewitness Travel Guides are the most colorful and comprehensive guides on the market.

Mexico (Eyewitness Travel Guides) by Marita Adair
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The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology

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The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology by Anne-Marie Baiynd
2011 | ISBN: 0071766499 | English | 272 Pages | EPUB | 6 MB

The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology
THE SMARTEST TRADES.
THE HOTTEST MARKETS.
THE ONLY BOOK YOU NEED.

You don't have to be a professional trader to win big in the stock market. That's what Anne-Marie Baiynd learned when she changed her career from neuroscience researcher to full-time momentum trader. Now, with her popular website and this brilliant new book, she teaches other traders how to master the market using her proven combination of analytics and psychology. The Trading Book shows you how to:

Master the power of technical trading
Increase profits using probabilities and pattern recognition
Focus on precision trading for consistent results
Discover the benefits of waves and fibs
Embrace the habits of highly effective traders

This one-of-a-kind guide goes beyond the numbers and statistics to show you the complex psychology behind the trades-from the greatest gains to the hardest losses. You'll discover how other traders deal with making counterintuitive decisions; how to use technical indicators to identify the momentum and direction of the markets; and how to achieve your long-term financial goals through discipline, dedication, and endurance.

Filled with insightful case studies, interviews, exercises, and guidelines for keeping a personal trading journal, this is than a crash course for beginners or an industry guide for experts. This is the book on trading.
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