Tag Archives: Mass

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Soft Target Hardening: Protecting People from Attack

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Soft Target Hardening: Protecting People from Attack by Jennifer Hesterman
2014 | ISBN: 1482244217 | English | 321 pages | PDF | 17 MB

Soft Target Hardening: Protecting People from Attack
Terrorist attacks occur daily and are increasingly being aimed at civilian populations around the world. Battlefield lines have been redrawn to include churches, schools, hospitals, and malls. This breach of moral boundary is shocking and invokes fear-two primary goals of terrorism.
Although there is an increase in soft target activity-or attacks on places of worship, study, and leisure-there is hesitation to explore such susceptibility in the United States. starts the national dialogue by providing case studies, best practices, and methodologies for identifying soft target vulnerabilities and reducing risk in the US. Offering deterrence and mitigation techniques from more than 275 sources, this comprehensive book:

Explores US cultural nuances contributing to the country turning a psychological blind eye toward soft target threats
Assesses the attractiveness of soft target threats presented by foreign and domestic terror groups and drug trafficking organizations
Analyzes the unique vulnerabilities of churches, schools, hospitals, malls, sporting and recreational events, and other soft targets
Gives an overview of soft target hardening tactics from global hotspots, including first-person accounts and photographs
Introduces the concept of effects-based hardening, derived from the military model of effects-based operations
Discusses emerging soft target challenges such as insider threats, kidnapping, and use of human shields
Evaluates the likelihood of the use of weapons of mass destruction against civilian-centric venues
is a must read for those who secure, own, and operate soft target facilities, and for citizens who want to protect themselves and their families from attack.
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Proletarian Order: Antonio Gramsci, Factory Councils and the Origins of Communism in Italy, 1911-21

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Proletarian Order: Antonio Gramsci, Factory Councils and the Origins of Communism in Italy, 1911-21 By Gwyn A. Williams
Publisher: Pl..ut..o Pre..ss 1975 | 368 Pages | ISBN: 090281866X , 0902818651 | PDF | 26 MB

Proletarian Order: Antonio Gramsci, Factory Councils and the Origins of Communism in Italy, 1911-21
It took me a long time to finish this study of Gramsci, the factory councils, and the creation of a revolutionary party in Italy, but I really enjoyed the book. I still cannot pronounce "Gramsci" to save my life.

The book is a great history of the huge mass movement in Turin that created factory councils and nearly ushered in a revolution after World War I.

Unlike other revolutionaries in Italy, Gramsci saw the creation of factory councils as the beginnings of a revolutionary, democratic workers' government in Italy.
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Elementary Aspects of Peasant Insurgency in Colonial India

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Elementary Aspects of Peasant Insurgency in Colonial India By Ranajit Guha
Publisher: Du..ke Unive..rsity Pre.ss 1999 | 384 Pages | ISBN: 0822323486 | PDF | 47 MB

Elementary Aspects of Peasant Insurgency in Colonial India
This classic work in subaltern studies explores the common elements present in rebel consciousness during the Indian colonial period. Ranajit Guha-intellectual founder of the groundbreaking and influential Subaltern Studies Group-describes from the peasants' viewpoint the relations of dominance and subordination in rural India from 1783 to 1900.
Challenging the idea that peasants were powerless agents who rebelled blindly against British imperialist oppression and local landlord exploitation, Guha emphasizes their awareness and will to effect political change. He suggests that the rebellions represented the birth of a theoretical consciousness and asserts that India's long subaltern tradition lent power to the landmark insurgence led by Mahatma Gandhi. Yet as long as landlord authority remains dominant in a ruling culture, Guha claims, all mass struggles will tend to model themselves after the unfinished projects documented in this book.
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Kirsten Jones – The Assassin’s Tale

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Kirsten Jones – The Assassin's Tale
K L Jones | 2014 | English | ASIN: B00ALAVS46 | 738 Pages | EPUB | 0.6 MB

Kirsten Jones – The Assassin’s Tale
*NOW FULLY REVISED* Secrets and death. The Isle is made of both. Enter a broiling mass of blood feuds and bitter conflicts between the battling races of Mage and Arcane. Life is a commodity to be bought and sold. To some it is murder, to the Valley of the Ri it is business. Mistral, an abandoned orphan, finds her way to the mysterious Valley of Ri to train as a warrior and assassin. There, amongst the dispossessed of the Isle, she finds there is so much more to life than death
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Talk at Work: Interaction in Institutional Settings

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Talk at Work: Interaction in Institutional Settings (Studies in Interactional Sociolinguistics) by Paul Drew and John Heritage
English | 1993 | ISBN: 0521374898 | 592 pages | PDF | 19 MB

Talk at Work: Interaction in Institutional Settings
Talk at Work is a major collection of studies of language and interaction in a wide variety of institutional and workplace settings, including doctor-patient consultations, legal hearings, mass media, job interviews, visits by health visitors, psychiatric interviews, and calls to emergency services.
A theoretical overview of the distinctive contribution made by conversation analysis to our understanding of talk in institutional contexts is followed by reports of the contributors' original empirical research.
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Brogdon’s Forensic Radiology, Second Edition

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Michael J. Thali M.D., Mark D. Viner, "Brogdon's Forensic Radiology, Second Edition"
2011 | ISBN-10: 1420075624 | 654 pages | PDF | 130 MB

Brogdon’s Forensic Radiology, Second Edition
The benchmark first edition of Forensic Radiology, published in 1998, was a milestone in the forensic community — a bestseller throughout the world and a standard reference for practitioners and educators alike. Like its predecessor, Brogdon’s Forensic Radiology, Second Edition covers the entire scope of radiological applications in the forensic sciences, profiling current and anticipated uses of new modalities and techniques.

Features:

Provides an introduction to forensic radiology, including historical perspectives and definitions used in the field
Offers instruction on trial preparation and effective courtroom testimony
Demonstrates the use of forensic radiology in identification of the dead
Explores the use of radiology to help in gunshot and abuse cases and in nonviolent crimes
Contains an entirely new section on virtual imaging and virtopsy
Examines technological and safety issues

For radiologists, forensic scientists, forensic dentists, medical examiners, investigators, and attorneys

Over the past twelve years, the fields of forensic science and radiology have developed considerably, necessitating a revision of this critical work.

New Topics in this Edition include:

The radiologist as an expert witness
Modern cross-sectional imaging in anthropology
New approaches to radiology in mass casualty situations
The use of virtual imaging and virtopsy — new modalities developed and advanced since the publication of the last edition
Forensic and clinical usage of x-rays in body packing for drug smuggling
Imaging in the medical examiner’s facility and in the field
Radiology of special objects, antiquities, and mummies
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Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

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Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies by Kirsten Ostherr
2013 | ISBN: 019973724X, 0199737258 | English | 320 pages | PDF | 4 MB

Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age?

Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
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Suicide in Nazi Germany

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Christian Goeschel, "Suicide in Nazi Germany"
2009 | ISBN-10: 0199532567 | 264 pages | PDF | 1 MB

Suicide in Nazi Germany
The Third Reich met its end in the spring of 1945 in an unparalleled wave of suicides. Hitler, Goebbels, Bormann, Himmler and later Goering all killed themselves. These deaths represent only the tip of an iceberg of a massive wave of suicides that also touched upon ordinary lives. As this suicide epidemic has no historical precedent or parallel, it can tell us much about the Third Reich's peculiar self-destructiveness and the depths of Nazi fanaticism.

Christian Goeschel looks at the suicides of both Nazis and ordinary people in Germany between 1918 and 1945, from the end of World War I until the end of World War II, including the mass suicides of German Jews during the Holocaust. He shows how suicides among different population groups, including supporters, opponents, and victims of the regime, responded to the social, cultural, economic and, political context of the time. He also analyses changes and continuities in individual and societal responses to suicide over time, especially with regard to the Weimar Republic and the post-1945 era.

Richly grounded in gripping and previously unpublished source material such as suicide notes and police investigations, the book offers a new perspective on the central social and political crises of the era, from revolution, economic collapse, and the rise of the Nazis, to Germany's total defeat in 1945.
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