Tag Archives: masses

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Cardiac CT Imaging: Diagnosis of Cardiovascular Disease, 2nd edition

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Cardiac CT Imaging: Diagnosis of Cardiovascular Disease, 2nd edition by Matthew J. Budoff and Jerold S. Shinbane
English | 2010-07-07 | ISBN: 1848826494 | PDF | 320 pages | 54,6 MB

Cardiac CT Imaging: Diagnosis of Cardiovascular Disease, 2nd edition
CT is an accurate technique for assessing cardiac structure and function, but advances in computing power and scanning technology have resulted in increased popularity. It is useful in evaluating the myocardium, coronary arteries, pulmonary veins, thoracic aorta, pericardium, and cardiac masses; because of this and the speed at which scans can be performed, CT is even more attractive as a cost-effective and integral part of patient evaluation. This book collates all the current knowledge of cardiac CT and presents it in a clinically relevant and practical format appropriate for both cardiologists and radiologists. The images have been supplied by an experienced set of contributing authors and represent the full spectrum of cardiac CT. As increasing numbers have access to cardiac CT scanners, this book provides all the relevant information on this modality. This is an extensive update of the previous edition bringing the reader up-to-date with the immense amount of updated content in the discipline.
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Effective Theories in Physics: From Planetary Orbits to Elementary Particle Masses

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Effective Theories in Physics: From Planetary Orbits to Elementary Particle Masses by James D. Wells
English | 2012-12-14 | ISBN: 3642348912 | PDF | 84 pages | 0,6 MB

Effective Theories in Physics: From Planetary Orbits to Elementary Particle Masses
There is significant interest in the Philosophy of Science community to understand the role that "effective theories" have in the work of forefront science. The ideas of effective theories have been implicit in science for a long time, but have only been articulated well in the last few decades. Since Wilson's renormalization group revolution in the early 1970's, the science community has come to more fully understand its power, and by the mid-1990's it had gained its apotheosis. It is still one of the most powerful concepts in science, which has direct impact in how one thinks about and formulates theories of nature. It is this power that this Brief sets out to emphasize through historical analysis and current examples.
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The New Bruckner: Compositional Development and the Dynamics of Revision

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The New Bruckner: Compositional Development and the Dynamics of Revision by Dermot Gault
English | 2011 | ISBN: 1409400913 | 296 pages | PDF | 3 MB

The New Bruckner: Compositional Development and the Dynamics of Revision
"The New Bruckner" provides a valuable study of Bruckner's music, focusing on the interaction of biography, textual scholarship, reception history and analysis. Dr Dermot Gault conveys a broad chronological narrative of Bruckner's compositional development, interpolating analytical commentaries on the works and critical accounts of the notoriously complex and editorial issues. Gault corrects longstanding misconceptions about the composer's revision process, and its relationship with the early editions and widely held critical opinions. Bruckner's constantly evolving engagement with symphonic form is traced by taking each revision in due order, rather than by taking each symphony on its own, and by relating the symphonies to other mature works such as the Te Deum, the three great Masses, and the Quintet, and argues that Bruckner's music became more organic and less schematic as the result of his revisions. The book will be essential reading for those studying Bruckner's compositions, the complex history of their reception, and late Romantic music in general.
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United States Army in World War II: Reader’s Guide

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United States Army in World War II: Reader's Guide by U.S. Department of Defense
English | December 2, 2014 | ASIN: B00QJD73FM, B00112J02A | 116 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 3.6 MB
"The United States Army in World War II series describes the organization, plans, and operations of the War Department and the Army, in the zone of interior and in all of the Army's five theaters of operations from 1939 to 1945.

United States Army in World War II: Reader’s Guide
Since the Army authorized the project in 1946, seventy-eight volumes have been or are being published representing an organized treasury of knowledge on the world's greatest conflict. Behind them lies one of the largest masses of records and recollections ever produced. These documents, including those of the enemy, have been explored by professional historians, with the cooperation of a host of participants and with all the facilities and assistance that the Office of the Chief of Military History and its successor, the Center of Military History, could provide to ensure that this endeavor was as comprehensive, accurate, and objective as possible. The final result has provided commanders and staff officers, historians, and students-military and civilian alike-with an unprecedented professional guide to past experience as they seek light on the uncertain path ahead.

But the volumes are large and readers who need the knowledge contained in them are often pressed for time. Although each volume contains its own analytical index, a given subject may be discussed from various points of view in a number of volumes. The present pamphlet thus attempts to furnish the seeker of information with a finding aid which will enable him to profit more readily from the great investment of resources that the Army has devoted to extending his knowledge. This work supersedes Reader's Guide II, published in 1960. Criticisms and suggestions that look to the improvement of the present Guide will be welcomed."
-Harold W. Nelson
Brigadier General, U.S. Army
Chief of Military History
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Ben-Gurion: Father of Modern Israel

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Anita Shapira, "Ben-Gurion: Father of Modern Israel"
English | ISBN: 0300180454 | 2015 | 256 pages | PDF | 2 MB

Ben-Gurion: Father of Modern Israel
David Ben-Gurion cast a great shadow during his lifetime, and his legacy continues to be sharply debated to this day. There have been many books written about the life and accomplishments of the Zionist icon and founder of modern Israel, but this new biography by eminent Israeli historian Anita Shapira strives to get to the core of the complex man who would become the face of the new Jewish nation. Shapira tells the Ben-Gurion story anew, focusing especially on the period after 1948, during the first years of statehood. As a result of her extensive research and singular access to Ben-Gurion's personal archives, the author provides fascinating and original insights into his personal qualities and those that defined his political leadership. As Shapira writes, "Ben-Gurion liked to argue that history is made by the masses, not individuals. But just as Lenin brought the Bolshevik Revolution into the world and Churchill delivered a fighting Britain, so with Ben-Gurion and the Jewish state. He knew how to create and exploit the circumstances that made its birth possible." Shapira's portrait reveals the flesh-and-blood man who more than anyone else realized the Israeli state.
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We Are Anonymous: Inside the Hacker World of LulzSec, Anonymous, and the Global Cyber Insurgency [Repost]

Parmy Olson – We Are Anonymous: Inside the Hacker World of LulzSec, Anonymous, and the Global Cyber Insurgency
Published: 2012-06-05 | ISBN: 0316213543, 0316213527 | EPUB + MOBI | 512 pages | 3 MB

A thrilling, exclusive expose of the hacker collectives Anonymous and LulzSec.
WE ARE ANONYMOUS is the first full account of how a loosely assembled group of hackers scattered across the globe formed a new kind of insurgency, seized headlines, and tortured the feds-and the ultimate betrayal that would eventually bring them down. Parmy Olson goes behind the headlines and into the world of Anonymous and LulzSec with unprecedented access, drawing upon hundreds of conversations with the hackers themselves, including exclusive interviews with all six core members of LulzSec.
In late 2010, thousands of hacktivists joined a mass digital assault on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Other targets were wide ranging-the websites of corporations from Sony Entertainment and Fox to the Vatican and the Church of Scientology were hacked, defaced, and embarrassed-and the message was that no one was safe. Thousands of user accounts from pornography websites were released, exposing government employees and military personnel.
Although some attacks were perpetrated by masses of users who were rallied on the message boards of 4Chan, many others were masterminded by a small, tight-knit group of hackers who formed a splinter group of Anonymous called LulzSec. The legend of Anonymous and LulzSec grew in the wake of each ambitious hack. But how were they penetrating intricate corporate security systems? Were they anarchists or activists? Teams or lone wolves? A cabal of skilled hackers or a disorganized bunch of kids?
WE ARE ANONYMOUS delves deep into the internet's underbelly to tell the incredible full story of the global cyber insurgency movement, and its implications for the future of computer security.

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