Tag Archives: Meaning

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Strengths Model: A Recovery-Oriented Approach to Mental Health Services, 3 edition

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The Strengths Model: A Recovery-Oriented Approach to Mental Health Services, 3 edition by Charles A. Rapp and Richard J. Goscha
English | 2011 | ISBN: 0199764085 | 352 pages | PDF | 2 MB

The Strengths Model: A Recovery-Oriented Approach to Mental Health Services, 3 edition
Presenting a compelling alternative to the traditional medical approach, The Strengths Model demonstrates an evidence-based approach to helping people with a psychiatric disability identify and achieve meaningful and important life goals. Since the first edition of this classic textbook appeared, the strengths model has matured into a robust vision of mental health services. Both a philosophy of practice and a specific set of tools and methods, the strengths model is designed to facilitate a recovery-oriented partnership between client and practitioner. This completely revised edition charts the evolution of the strengths model, reviews the empirical support behind it, and illustrates the techniques and values that guide its application.

Features new to this edition:
– An extensive update of the strengths literature, focusing on recovery as the dominant paradigm in mental health services
– Richly drawn case vignettes demonstrating the application of methods
– Integration of empirical research and consumers' own experiences
– Completely updated strengths assessment and fidelity scales
– In-depth discussions and examples guide practitioners from theory to applied practice
– Descriptions of how to teach and successfully supervise large-scale implementations of strengths model work

For social workers and other mental health specialists working with clients to move beyond the disabling effects of mental illness to a life filled with meaning, purpose, and identity, this remains the crucial text.
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The Bread Exchange Tales and Recipes from a Journey of Baking and Bartering

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The Bread Exchange Tales and Recipes from a Journey of Baking and Bartering
2014 | ISBN: 1452119627 | English | 240 pages | EPUB, PDF | 111 MB
An ode to a life warmly lived, The Bread Exchange tells the story of one woman's hunger for greater meaning in her life and how it has been enriched by the sharing of her handmade bread. From her cozy kitchen in Berlin to a flat in London, from a deck in New York City to huddling around a tandoor in Kabul, the author shares discoveries, stories, and recipes from her inspiring travels. A busy fashion-industry professional with a bread-baking obsession, Malin Elmlid started offering her loaves to others in return for recipes, handmade goods, and, above all, special experiences that come from giving generously of yourself. Here is a book of tales and reflections, of wanderlust connections, and more than 50 recipes for Malin's naturally leavened breads and other delicious things collected on a journey honoring the staff and the stuff of life.

The Bread Exchange Tales and Recipes from a Journey of Baking and Bartering

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Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning

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Jonah Goldberg, "Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning"
English | 2008 | ISBN-10: 0385511841, 0767917189 | EPUB | 496 pages | 0,5 MB

Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning
"Fascists," "Brownshirts," "jackbooted stormtroopers"-such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst?

Liberal Fascism offers a startling new perspective on the theories and practices that define fascist politics. Replacing conveniently manufactured myths with surprising and enlightening research, Jonah Goldberg reminds us that the original fascists were really on the left, and that liberals from Woodrow Wilson to FDR to Hillary Clinton have advocated policies and principles remarkably similar to those of Hitler's National Socialism and Mussolini's Fascism.

Contrary to what most people think, the Nazis were ardent socialists (hence the term "National socialism"). They believed in free health care and guaranteed jobs. They confiscated inherited wealth and spent vast sums on public education. They purged the church from public policy, promoted a new form of pagan spirituality, and inserted the authority of the state into every nook and cranny of daily life. The Nazis declared war on smoking, supported abortion, euthanasia, and gun control. They loathed the free market, provided generous pensions for the elderly, and maintained a strict racial quota system in their universities-where campus speech codes were all the rage. The Nazis led the world in organic farming and alternative medicine. Hitler was a strict vegetarian, and Himmler was an animal rights activist.

Do these striking parallels mean that today's liberals are genocidal maniacs, intent on conquering the world and imposing a new racial order? Not at all. Yet it is hard to deny that modern progressivism and classical fascism shared the same intellectual roots. We often forget, for example, that Mussolini and Hitler had many admirers in the United States. W.E.B. Du Bois was inspired by Hitler's Germany, and Irving Berlin praised Mussolini in song. Many fascist tenets were espoused by American progressives like John Dewey and Woodrow Wilson, and FDR incorporated fascist policies in the New Deal.

Fascism was an international movement that appeared in different forms in different countries, depending on the vagaries of national culture and temperament. In Germany, fascism appeared as genocidal racist nationalism. In America, it took a "friendlier," more liberal form. The modern heirs of this "friendly fascist" tradition include the New York Times, the Democratic Party, the Ivy League professoriate, and the liberals of Hollywood. The quintessential Liberal Fascist isn't an SS storm trooper; it is a female grade school teacher with an education degree from Brown or Swarthmore.

These assertions may sound strange to modern ears, but that is because we have forgotten what fascism is. In this angry, funny, smart, contentious book, Jonah Goldberg turns our preconceptions inside out and shows us the true meaning of Liberal Fascism.
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Popular: Vintage Wisdom for a Modern Geek

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Popular: Vintage Wisdom for a Modern Geek by Maya Van Wagenen
English | 2014 | ISBN: 0525426817, 0141353252 | 272 pages | EPUB | 7,7 MB

Popular: Vintage Wisdom for a Modern Geek
A breakout teen author explores the true meaning of popularity and how to survive middle school in this hysterically funny, touchingly honest contemporary memoir.

Can curlers, girdles, Vaseline, and a strand of pearls help a shy girl become popular?
Maya Van Wagenen is about to find out.

Stuck near the bottom of the social ladder at "pretty much the lowest level of people at school who aren't paid to be here," Maya has never been popular. But before starting eighth grade, she decides to begin a unique social experiment: spend the school year following a 1950s popularity guide, written by former teen model Betty Cornell.

The real-life results are hilarious, painful, and filled with unexpected surprises. Told with humor and grace, Maya's journey offers readers of all ages a thoroughly contemporary example of kindness and self-confidence, along with a better understanding of what it means to be popular.
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Counterpath: Traveling with Jacques Derrida

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Counterpath: Traveling with Jacques Derrida by Catherine Malabou, Jacques Derrida
English | July 6, 2004 | ISBN: 0804740402 | PDF | 352 pages | 14 MB
Counterpath is a collaborative work by Catherine Malabou and Jacques Derrida that answers to the gamble inherent in the idea of "travelling with" the philosopher of deconstruction. Malabou's readerly text of quotations and commentary demonstrates how Derrida's work, while appearing to be anything but a travelogue, is nevertheless replete with references to geographical and topographical locations, and functions as a kind of counter-Odyssey through meaning, theorizing, and thematizing notions of arrival, drifting, derivation, and catastrophe.

Counterpath: Traveling with Jacques Derrida
In fact, by going straight to the heart of the Derridean idea of "spacing," she finally makes it seem as though Derrida has never written about anything but travel.

Malabou's text is punctuated by a series of postcards received by Derrida from destinations such as Istanbul and Porto, Laguna Beach and Athens, which are inspired by his reading of her evolving discussion. Writing in a familiar and unguarded manner, as if he were "on vacation" from his own writing, Derrida still remains totally faithful to that work and invites the reader to reflect on much of what haunts his texts as well as his daily life, questions of distance and death, the relation to the other, and exile..
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Information Visualisation: Techniques, Usability and Evaluation

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Information Visualisation: Techniques, Usability and Evaluation by Ebad Banissi, Francis T. Marchese, Camilla Forsell, Jimmy Johansson
2014 | ISBN: 1443859818 | English | 290 pages | PDF | 5 MB

Information Visualisation: Techniques, Usability and Evaluation
Information visualisation is the field of study that is concerned with the development of methods for transforming abstract, complex data into visual representations in order to make that data more easily communicable and understandable. This volume reviews recent developments in information visualisation techniques, their application, and methods for their evaluation. It offers a wide range of examples of applied information visualisation from across disciplines such as history, art, the humanities, science and technology. Beginning with an examination of its medieval origins, it presents theoretical and applied approaches to information representation, including two and three-dimensional cartographic rendering and navigation techniques. In addition, it explores the language of shapes and how it can be employed to further the visualisation of multifaceted data. As a whole, this collection emphasises the important role that the visualisation process plays in extracting, analysing, and presenting the hidden layers of meaning found within large and complex data sets. It includes contributions from an international collection of researchers and authors. It is an introduction to the discipline of information visualisation, its current state of affairs, and its future trends. It includes a discussion of information visualisation's origins, providing an important historical context for the field. It is a comprehensive review of methods for shaping and rendering two and three-dimensional representations of abstract information. It covers the visualisation of interconnected networks of data in order to extract their causal relationships. It presents an approach to hierarchical structuring and re-structuring of information by applying methods of two-dimensional data mapping. It covers application of common metaphors for visualizing computer code, and visualisation analysis of historical events and their relationships. It includes a review of methods for evaluating information visualization tools, concepts, and methodologies, and recommendations for their application.
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Economic Psychology of Travel and Tourism

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Economic Psychology of Travel and Tourism by John C Crotts
English | Feb 8, 1995 | ISBN: 1560247053 | 146 Pages | PDF | 18 MB
Here is an informative overview of economic psychology as applied to the study of travel and tourism. Economic psychology provides evidence about the behavior of consumers that is instrumental for the development of economic theory as well as for marketing, consumer policy, and research on travel and tourism. Economic Psychology of Travel and Tourism stimulates new approaches to the study of travel and tourism.

Economic Psychology of Travel and Tourism
Chapters contain empirical studies and explore conceptual and theoretical perspectives of the sociopsychological mechanisms that underlie travel and tourism demand and the economics of destinations. This book is a helpful resource for travel and marketing professionals and advanced students of tourism. These individuals often have a good background in psychology and in marketing, but little, if any, knowledge on how the two fields are linked. Economic Psychology of Travel and Tourism helps them see and understand the broader economic psychological issues that impact both the supply and demand sides of the travel and tourism economy.

Economic Psychology of Travel and Tourism discusses such issues as corporate identity, promotion/advertising, information processing, meaning structure, and consumer behavior, research, and demand. Specific chapters in this book include:
an investigation of the relationship between the way tourists think to realize their dreams and the tourist industry's potential to make those dreams come true
an examination of current literature related to 4 prevalent topical areas associated with consumer behavior in recreational and touristic contexts
an exploratory study to determine the extent to which friends and/or relatives influence travel decisionmaking processes beyond the role of information provider
the development of a model of decisionmaking associated with long-term, complex purchase processes
effects of tour brochures with experiential information
a study of promotion and demand in international tourism
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