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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45

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Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45 By Ulrike Ehret
2012 | 288 Pages | ISBN: 0719079438 | PDF | 2 MB

Church, Nation and Race: Catholics and Antisemitism in Germany and England, 1918 – 45
Church, nation and race compares the worldviews and factors that promoted or, indeed, opposed antisemitism amongst Catholics in Germany and England after the First World War. As a prequel to books on Hitler, fascism and genocide, the book turns towards ideas and attitudes that preceded and shaped the ideologies of the 1920s and 1940s. Apart from the long tradition of Catholic anti-Jewish prejudices, the book discusses new and old alternatives to European modernity offered by Catholics in Germany and England. Numerous events in the interwar years provoked anti-Jewish responses among Catholics: the revolutionary end of the war and financial scandals in Germany; Palestine and the Spanish Civil War in England. At the same time the rise of fascism and National Socialism gave Catholics the opportunity to respond to the anti-democratic and antisemitic waves these movements created in their wake. Church, nation and race is a political history of ideas that introduces Catholic views of modern society, race, nation and the 'Jewish question'. It shows to what extent these views were able to inform political and social activity. This study will interest academics and students of antisemitism, European history, German and British history.
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Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein

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Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein
English | Oct 1, 2000 | ISBN: 0804732272 | 287 Pages | PDF | 29 MB

Web of Life: Folklore and Midrash in Rabbinic Literature (Contraversions: Jews and Other Differences) by Batya Stein
Web of Life weaves its suggestive interpretation of Jewish culture in the Palestine of late antiquity on the warp of a singular, breathtakingly tragic, and sublime rabbinic text, Lamentations Rabbah. The textual analyses that form the core of the book are informed by a range of theoretical paradigms rarely brought to bear on rabbinic literature: structural analysis of mythologies and folktales, performative approaches to textual production, feminist theory, psychoanalytical analysis of culture, cultural criticism, and folk narrative genre analysis.

The concept of context as the hermeneutic basis for literary interpretation reactivates the written text and subverts the hierarchical structures with which it has been traditionally identified. This book reinterprets rabbinic culture as an arena of multiple dialogues that traverse traditional concepts of identity regarding gender, nation, religion, and territory. The author's approach is permeated by the idea that scholarly writing about ancient texts is invigorated by an existential hermeneutic rooted in the universality of human experience. She thus resorts to personal experience as an idiom of communication between author and reader and between human beings of our time and of the past. This research acknowledges the overlap of poetic and analytical language as well as the language of analysis and everyday life.

In eliciting folk narrative discourses inside the rabbinic text, the book challenges traditional views about the social basis that engendered these texts. It suggests the subversive potential of the constitutive texts of Jewish culture from late antiquity to the present by pointing out the inherent multi-vocality of the text, adding to the conventionally acknowledged synagogue and academy the home, the marketplace, and other private and public socializing institutions.
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Lift Every Voice: The History of African American Music

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Lift Every Voice: The History of African American Music (The African American History Series) by Burton W. Peretti
English | Dec 16, 2008 | ISBN: 0742558118 | 240 Pages | PDF | 2 MB
Since their enslavement in West Africa and transport to plantations of the New World, black people have made music that has been deeply entwined with their religious, community, and individual identities. Music was one of the most important constant elements of African American culture in the centuries-long journey from slavery to freedom. It also continued to play this role in blacks' post-emancipation odyssey from second-class citizenship to full equality.

Lift Every Voice: The History of African American Music
Lift Every Voice traces the roots of black music in Africa and slavery and its evolution in the United States from the end of slavery to the present day. The music's creators, consumers, and distributors are all part of the story. Musical genres such as spirituals, ragtime, the blues, jazz, gospel, rhythm and blues, rock, soul, and hip-hop-as well as black contributions to classical, country, and other American music forms-depict the continuities and innovations that mark both the music and the history of African Americans. A rich selection of documents help to define the place of music within African American communities and the nation as a whole.
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Lift Every Voice: The History of African American Music

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Lift Every Voice: The History of African American Music (The African American History Series) by Burton W. Peretti
English | Dec 16, 2008 | ISBN: 0742558118 | 240 Pages | PDF | 2 MB
Since their enslavement in West Africa and transport to plantations of the New World, black people have made music that has been deeply entwined with their religious, community, and individual identities. Music was one of the most important constant elements of African American culture in the centuries-long journey from slavery to freedom. It also continued to play this role in blacks' post-emancipation odyssey from second-class citizenship to full equality.

Lift Every Voice: The History of African American Music
Lift Every Voice traces the roots of black music in Africa and slavery and its evolution in the United States from the end of slavery to the present day. The music's creators, consumers, and distributors are all part of the story. Musical genres such as spirituals, ragtime, the blues, jazz, gospel, rhythm and blues, rock, soul, and hip-hop-as well as black contributions to classical, country, and other American music forms-depict the continuities and innovations that mark both the music and the history of African Americans. A rich selection of documents help to define the place of music within African American communities and the nation as a whole.
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38 Nooses: Lincoln, Little Crow, and the Beginning of the Frontier’s End

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Scott W. Berg, "38 Nooses: Lincoln, Little Crow, and the Beginning of the Frontier's End"
English | ISBN: 0307377245 | 2012 | EPUB | 384 pages | 5 MB

38 Nooses: Lincoln, Little Crow, and the Beginning of the Frontier’s End
In August 1862, after decades of broken treaties, increasing hardship, and relentless encroachment on their lands, a group of Dakota warriors convened a council at the tepee of their leader, Little Crow. Knowing the strength and resilience of the young American nation, Little Crow counseled caution, but anger won the day. Forced to either lead his warriors in a war he knew they could not win or leave them to their fates, he declared, "[Little Crow] is not a coward: he will die with you."

So began six weeks of intense conflict along the Minnesota frontier as the Dakotas clashed with settlers and federal troops, all the while searching for allies in their struggle. Once the uprising was smashed and the Dakotas captured, a military commission was convened, which quickly found more than three hundred Indians guilty of murder. President Lincoln, embroiled in the most devastating period of the Civil War, personally intervened in order to spare the lives of 265 of the condemned men, but the toll on the Dakota nation was still staggering: a way of life destroyed, a tribe forcibly relocated to barren and unfamiliar territory, and 38 Dakota warriors hanged-the largest government-sanctioned execution in American history.

Scott W. Berg recounts the conflict through the stories of several remarkable characters, including Little Crow, who foresaw how ruinous the conflict would be for his tribe; Sarah Wakefield, who had been captured by the Dakotas, then vilified as an "Indian lover" when she defended them; Minnesota bishop Henry Benjamin Whipple, who was a tireless advocate for the Indians' cause; and Lincoln, who transcended his own family history to pursue justice.

Written with uncommon immediacy and insight, 38 Nooses details these events within the larger context of the Civil War, the history of the Dakota people, and the subsequent United States-Indian wars. It is a revelation of an overlooked but seminal moment in American history.
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1494: How a Family Feud in Medieval Spain Divided the World in Half

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Stephen R. Bown, "1494: How a Family Feud in Medieval Spain Divided the World in Half"
English | 2012-02-14 | ISBN: 0312616120, 1553655567 | 304 pages | EPUB, MOBI | 5 MB

1494: How a Family Feud in Medieval Spain Divided the World in Half
In 1494, award-winning author Stephen R. Bown tells the untold story of the explosive feud between monarchs, clergy, and explorers that split the globe between Spain and Portugal and made the world's oceans a battleground.

When Columbus triumphantly returned from America to Spain in 1493, his discoveries inflamed an already-smouldering conflict between Spain's renowned monarchs, Ferdinand and Isabella, and Portugal's João II. Which nation was to control the world's oceans? To quell the argument, Pope Alexander VI-the notorious Rodrigo Borgia-issued a proclamation laying the foundation for the Treaty of Tordesillas of 1494, an edict that created an imaginary line in the Atlantic Ocean dividing the entire known (and unknown) world between Spain and Portugal.

Just as the world's oceans were about to be opened by Columbus's epochal voyage, the treaty sought to limit the seas to these two favored Catholic nations. The edict was to have a profound influence on world history: it propelled Spain and Portugal to superpower status, steered many other European nations on a collision course, and became the central grievance in two centuries of international espionage, piracy, and warfare.

The treaty also began the fight for "the freedom of the seas"-the epic struggle to determine whether the world's oceans, and thus global commerce, would be controlled by the decree of an autocrat or be open to the ships of any nation-a distinctly modern notion, championed in the early seventeenth century by the Dutch legal theorist Hugo Grotius, whose arguments became the foundation of international law.

At the heart of one of the greatest international diplomatic and political agreements of the last five centuries were the strained relationships and passions of a handful of powerful individuals. They were linked by a shared history, mutual animosity, and personal obligations-quarrels, rivalries, and hatreds that dated back decades. Yet the struggle ultimately stemmed from a young woman's determination to defy tradition and the king, and to choose her own husband.
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