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Why Smart People Make Big Money Mistakes and How to Correct Them

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Gary Belsky, "Why Smart People Make Big Money Mistakes and How to Correct Them"

Simon & Schuster | 2001 | ISBN: 0743204425 | 224 pages | PDF | 20,1 MB

Why Smart People Make Big Money Mistakes and How to Correct Them
Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found–and the deficiencies remedied–with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgement and decision-making that first were undertaken at Jerusalem's Hebrew University some 30 years ago
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Gamers at Work: Stories Behind the Games People Play [Repost]

Morgan Ramsay – Gamers at Work: Stories Behind the Games People Play
Published: 2012-02-08 | ISBN: 1430233516 | EPUB + MOBI | 356 pages | 3 MB

There are few companies in the video-game industry that have withstood the test of time; most startups exit as quickly as they enter. In Gamers at Work: Stories Behind the Games People Play, the countless challenges of building successful video-game developers and publishers in this unstable industry are explored through interviews containing entertaining stories, humorous anecdotes, and lessons learned the hard way.
Gamers at Work presents an inside look at how 18 industry leaders play the odds, seize opportunities, and transform small businesses into great businesses. Here, in Gamers at Work, you will find their stories replete with their personal struggles, corporate intrigue, and insights into strategy, leadership, and management.
Gamers at Work:
Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds
Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup
Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business
Featured Entrepreneurs:
Trip Hawkins, Electronic Arts (Madden NFL)
Nolan Bushnell, Atari (Pong)
Wild Bill Stealey, MicroProse Software (Sid Meier's Civilization)
Tony Goodman, Ensemble Studios (Age of Empires)
Feargus Urquhart, Obsidian Entertainment (Star Wars: Knights of the Old Republic II)
Tim Cain, Troika Games (Arcanum, Vampire: The Masquerade–Bloodlines)
Warren Spector, Junction Point Studios (Disney Epic Mickey)
Doug and Gary Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego)
Don Daglow, Stormfront Studios (Neverwinter Nights, Tony La Russa Baseball)
John Smedley, Verant Interactive (EverQuest, PlanetSide)
Ken Williams, Sierra On-Line (King's Quest, Leisure Suit Larry)
Lorne Lanning, Oddworld Inhabitants (Oddworld)
Chris Ulm, Appy Entertainment (FaceFighter, Trucks & Skulls)
Tobi Saulnier, 1st Playable (Kung Zhu, Yogi Bear)
Christopher Weaver, Bethesda Softworks (The Elder Scrolls)
Jason Rubin, Naughty Dog (Crash Bandicoot, Jak and Daxter)
Ted Price, Insomniac Games (Spyro, Ratchet & Clank)

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