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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Knitted Lace

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Knitted Lace by Sonja Esbensen, Anna Rasmussen
2002 | ISBN: 8778470463 | English | 80 pages | Scan PDF | 13 MB

Knitted Lace
This book has about 40 designs for center-out knitted lace table mats and doilies. Most are small to medium sized, with only four or five larger than 100 rounds. The designs range from very basic coasters to fairly complex larger mats.

Nicely laid out, with full color photos of each design.

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Expert Oracle Database Architecture, 3rd edition EPUB

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Thomas Kyte, Darl Kuhn, "Expert Oracle Database Architecture, 3rd edition"
English | 2014 | 836 Pages | ISBN: 1430262982 | EPUB | 3 MB

Expert Oracle Database Architecture, 3rd edition EPUB
Now in its third edition, this best-selling book continues to bring you some of the best thinking on how to apply Oracle Database to produce scalable applications that perform well and deliver correct results. Tom Kyte and Darl Kuhn share a simple philosophy: "you can treat Oracle as a black box and just stick data into it, or you can understand how it works and exploit it as a powerful computing environment." If you choose the latter, then you'll find that there are few information management problems that you cannot solve quickly and elegantly.
This fully revised third edition covers the developments up to Oracle Database 12c. Significant new content is included surrounding Oracle's new cloud feature set, and especially the use of pluggable databases. Each feature is taught in a proof-by-example manner, not only discussing what it is, but also how it works, how to implement software using it, and the common pitfalls associated with it.
Don't treat Oracle Database as a black-box. Get this book. Get under the hood. Turbo-charge your career.
Revised to cover Oracle Database 12c
Proof-by-example approach: Let the evidence be your guide
Dives deeply into Oracle Database's most powerful features
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It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today

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It's Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today by The Gang
English | 2015 | ISBN: 0062225111, 1783298391 | 256 pages | EPUB | 1,3 MB

It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today
“The Gang” from It’s Always Sunny in Philadelphia attempts their most ill-conceived, get-rich quick scheme yet: publishing a “self-help book” to hilarious, sometimes dangerous, and often revolting, results.

The Gang may have finally found their golden ticket. Left alone to close down Paddy’s Pub one night, Charlie Kelly inadvertently scored himself, and his friends, the opportunity of a lifetime—a book deal with a real publishing company, real advance money, and a real(ly confused) editor. While his actual ability to read and write remains unclear, Charlie sealed the deal with some off-the-cuff commentary on bird law and the nuances of killing rats (and maybe with the help of some glue fumes in the basement with an unstable editor on a bender). While The Gang is stunned by the news, and the legally binding, irrevocable contract left on the bar, they are also ready to rise to the task and become millionaires—and of course, help Charlie actually write the book.

In their own inimitable voices, Charlie, Mac, Dennis, Sweet Dee, and Frank weigh in on important topics like Relationships, Financial Success and Career, Fashion and Personal Grooming, Health and Diet, and Survival Skills, providing insane advice, tips, tricks, and recipes (Rum Ham anyone?) as only they can.

Fans of It’s Always Sunny in Philadelphia rejoice and welcome the most influential work in the history of the written word (or at least since the script for The Nightman Cometh): The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today.

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Hierarchical Nanostructures for Energy Devices

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Hierarchical Nanostructures for Energy Devices by Seung H Ko and Costas P Grigoropoulos
English | 2014 | ISBN: 1849736286 | 322 pages | PDF | 15 MB

Hierarchical Nanostructures for Energy Devices
Surface area has a directly relationship with the efficiency of energy devices. Hierarchical nanostructuring has the potential to greatly increase surface area, and their electrical properties are favourable, not only to energy generation and storage, but also energy-consuming electronic circuits.

This book provides systematic coverage of how nanostructured materials can be applied to energy devices, with an emphasis on the process of generation to storage and consumption. The fundamentals (including properties, characterisation and synthesis) are clearly presented across the first chapters of the book, providing readers new to the field with a clear overview of this expanding topic. The detailed discussion of applications will be an inspiration to those already well-versed in the field.

The editors have more than a decade of experience in working on all aspects of energy generation and storage – in academia, national laboratories and industry. The book presents a balanced view from all sectors and is presented in a format accessible by postgraduate students and professional researchers alike.
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Hierarchical Nanostructures for Energy Devices

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Hierarchical Nanostructures for Energy Devices by Seung H Ko and Costas P Grigoropoulos
English | 2014 | ISBN: 1849736286 | 322 pages | PDF | 15 MB

Hierarchical Nanostructures for Energy Devices
Surface area has a directly relationship with the efficiency of energy devices. Hierarchical nanostructuring has the potential to greatly increase surface area, and their electrical properties are favourable, not only to energy generation and storage, but also energy-consuming electronic circuits.

This book provides systematic coverage of how nanostructured materials can be applied to energy devices, with an emphasis on the process of generation to storage and consumption. The fundamentals (including properties, characterisation and synthesis) are clearly presented across the first chapters of the book, providing readers new to the field with a clear overview of this expanding topic. The detailed discussion of applications will be an inspiration to those already well-versed in the field.

The editors have more than a decade of experience in working on all aspects of energy generation and storage – in academia, national laboratories and industry. The book presents a balanced view from all sectors and is presented in a format accessible by postgraduate students and professional researchers alike.
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Desert Lake: Art, Science and Stories from Paruku

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Desert Lake: Art, Science and Stories from Paruku by Steve Morton, Mandy Martin, Kim Mahood, John Carty
2013 | ISBN: 0643106286 | English | 312 pages | PDF | 94 MB

Desert Lake: Art, Science and Stories from Paruku
Desert Lake is a book combining artistic, scientific and Indigenous views of a striking region of north-western Australia. Paruku is the place that white people call Lake Gregory. It is Walmajarri land, and its people live on their Country in the communities of Mulan and Billiluna.

This is a story of water. When Sturt Creek flows from the north, it creates a massive inland Lake among the sandy deserts. Not only is Paruku of national significance for waterbirds, but it is has also helped uncover the past climatic and human history of Australia.

The Walmajarri people of Paruku understand themselves in relation to Country, a coherent whole linking the environment, the people and the Law that governs their lives. These understandings are encompassed by the Waljirri or Dreaming and expressed through the songs, imagery and narratives of enduring traditions. Desert Lake is embedded in this broader vision of Country and provides a rich visual and cross-cultural portrait of an extraordinary part of Australia.
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18th Century Highlanders (Men-at-Arms Series 261)

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Stuart Reid, Mike Chappell – 18th Century Highlanders
Osprey Publishing | 1993 | ISBN: 1855323168 | English | 48 pages | PDF | 9.74 MB
Men-at-Arms Series 261

18th Century Highlanders (Men-at-Arms Series 261)
The new 43rd Regiment formed in 1739 not only wore bonnets, but had short jackets in place of coats, and belted plaids instead of breeches. In addition to their firelocks and bayonets they were armed with Scots broadswords, pistols and dirks. In the early days a few of them may even have carried circular shields or targets. The British Army was never to be the same again. Stuart Reid explores the history, clothing and equipment of the 18th-century Highland regiments, in a text complemented by a multitude of photographs and illustrations, including full colour plates.
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18th Century Highlanders (Men-at-Arms Series 261)

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Stuart Reid, Mike Chappell – 18th Century Highlanders
Osprey Publishing | 1993 | ISBN: 1855323168 | English | 48 pages | PDF | 9.74 MB
Men-at-Arms Series 261

18th Century Highlanders (Men-at-Arms Series 261)
The new 43rd Regiment formed in 1739 not only wore bonnets, but had short jackets in place of coats, and belted plaids instead of breeches. In addition to their firelocks and bayonets they were armed with Scots broadswords, pistols and dirks. In the early days a few of them may even have carried circular shields or targets. The British Army was never to be the same again. Stuart Reid explores the history, clothing and equipment of the 18th-century Highland regiments, in a text complemented by a multitude of photographs and illustrations, including full colour plates.
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