Tag Archives: outsize

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Buy Premium To Support Me & Get Resumable Support & Max Speed
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The Dialectical Biologist

The Dialectical Biologist by Richard Levins, Richard C. Lewontin
2009 | ISBN: 8189833774 | English | 320 Pages | PDF | 5 MB
Scientists act within a social context and from a philosophical perspective that is inherently political. Whether they realize it or not, scientists always choose sides. The Dialectical Biologist explores this political nature of scientific inquiry, advancing its argument within the framework of Marxist dialectic. These essays stress the concepts of continual change and co-determination between organism and environment, part and whole, structure and process, science and politics. Throughout, this book questions our accepted definitions and biases, showing the self-reflective nature of scientific activity within society.

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Roosevelt’s Centurions: FDR and the Commanders He Led to Victory in World War II (Audiobook)

Roosevelt's Centurions: FDR and the Commanders He Led to Victory in World War II (Audiobook) by Joseph E. Persico and Dan Woren
English | 2013 | ISBN: 0449012204 , 0449012182 | ASIN: B00D1YSVC6 | 24 hours and 38 minutes | MP3 64 kbps | 677 MB
All American presidents are commanders in chief by law. Few perform as such in practice. In Roosevelt's Centurions, distinguished historian Joseph E. Persico reveals how, during World War II, Franklin D. Roosevelt seized the levers of wartime power like no president since Abraham Lincoln during the Civil War.

Declaring himself "Dr. Win-the-War", FDR assumed the role of strategist in chief, and, though surrounded by star-studded generals and admirals, he made clear who was running the war. FDR was a hands-on war leader, involving himself in everything from choosing bomber targets to planning naval convoys to the design of landing craft. Persico explores whether his strategic decisions, including his insistence on the Axis powers' unconditional surrender, helped end or may have prolonged the war.

Taking us inside the Allied war councils, the author reveals how the president brokered strategy with contentious allies, particularly the iron-willed Winston Churchill; rallied morale on the home front; and handpicked a team of proud, sometimes prickly warriors who, he believed, could fight a global war. Persico's history offers indelible portraits of the outsize figures who roused the "sleeping giant" that defeated the Axis war machine: the dutiful yet independent-minded George C. Marshall, charged with rebuilding an army whose troops trained with broomsticks for rifles, eggs for hand grenades; Dwight Eisenhower, an unassuming Kansan elevated from obscurity to command of the greatest fighting force ever assembled; the vainglorious Douglas MacArthur; and the bizarre battlefield genius George S. Patton. Here, too, are less widely celebrated military leaders whose contributions were just as critical: the irascible, dictatorial navy chief, Ernest King; the acerbic army advisor in China, "Vinegar" Joe Stilwell; and Henry H. "Hap" Arnold, who zealously preached the gospel of modern air power. The Roosevelt who emerges from these pages is a wartime chess …

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