Tag Archives: People:

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Whitlam

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Brian Carroll, "Whitlam"
English | ISBN: 1921719133 | 2011 | EPUB | 256 pages | 9 MB

Whitlam
Edward Gough Whitlam was one of the most momentous figures in Australian political history. Born into a privileged life that should have seen him on the side with the 'born-to-rule gang,' Whitlam took a different path and joined the Australian Labor Party. Although he was branded as a 'silver tail' (one who is considered wealthy, usually by inherited money) by the rough and ready men of Labor, Whitlam fought to convince Labor that they were something more than just the political arm of the union movement, and that principle without power was an exercise in futility. He overcame party resistance and, in 1972, led Labor triumphantly into the government benches, where he became Parliamentary leader. However, the pace of change scared too many people and sudden developments in the world economic environment brought challenges Whitlam could not overcome. Nor could he overcome the local political challenges thrown down by the conservative forces, once they had recovered from the shock of the 1972 election results. Whitlam held them at bay when they forced him to the electors 18 months ahead of schedule in mid-1974. Although he won the election with a reduced majority, he and his colleagues seemed determined to continue providing the opposition with the ammunition needed to shoot him down, and on November 11, 1975, they finally did. This book recaptures the excitement of one of the most contentious and momentous events in Australian political history.
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WordPress Multisite Administration

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Tyler L. Longren, "WordPress Multisite Administration"
English | ISBN: 1783282479 | 2013 | 106 pages | PDF, EPUB | 13 MB

WordPress Multisite Administration
A concise guide to set up, manage, and customize your blog network using WordPress multisite

Overview
Learn how to configure a complete, functional, and attractive WordPress Multisite
Customize your sites with WordPress themes and plugins
Set up, maintain, and secure your blog network

In Detail

WordPress is an incredibly popular blogging platform. Few people realize that the software behind WordPress.com, which is a standalone WordPress with multisite enabled, is available for free, for anyone to make use of. WordPress Multisite is a special ?mode? built into WordPress, which allows you to create a network of multiple websites, all running on a single installation of WordPress.

WordPress Multisite Administration is an easy-to-understand book filled with information, tips, and best practices to help you create and manage a blog network similar to http://wordpress.com/, by using WordPress Multisite.

WordPress Multisite Administration will take you through all the steps necessary to get WordPress Multisite installed and configured on your server. It covers everything from installation and initial configuration to customizations and some helpful troubleshooting tips.

You will also learn how to build your own blog directory that features the authors in your WordPress Multisite network. The blog directory is built by making use of WordPress child themes, an incredibly useful thing to know how to do.

You'll learn everything you need to know about running and maintaining a WordPress Multisite installation.

What you will learn from this book
Create a WordPress multisite network, similar to http://wordpress.com/
Learn theme and plugin activation and management
Make a custom blog directory featuring network author content
Secure your WordPress Multisite installation
Migrate multiple regular WordPress sites into one WordPress Multisite installation
Tips and best practices for optimization
Update themes, plugins, and WordPress core
Create a basic WordPress child theme for the blog directory
Set up multiple sites on your WordPress multisite network

Approach

This is a simple, concise guide with a step-by-step approach, packed with screenshots and examples to set up and manage a network blog using WordPress

Who this book is written for

WordPress Multisite Administration is ideal for anyone wanting to familiarize themselves with WordPress Multisite. You'll need to know the basics about WordPress, and having at least a broad understanding of HTML, CSS, and PHP will help, but isn't required.
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Bioarchaeology and Behavior: The People of the Ancient Near East

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Bioarchaeology and Behavior: The People of the Ancient Near East by Megan A. Perry
English | 2012 | ISBN: 0813042291 | 212 pages | PDF | 4 MB

Bioarchaeology and Behavior: The People of the Ancient Near East
While mortuary ruins have long fascinated archaeologists and art historians interested in the cultures of the Near East and eastern Mediterranean, the human skeletal remains contained in the tombs of this region have garnered less attention. In Bioarchaeology and Behavior, Megan Perry presents a collection of essays that aim a spotlight on the investigation of the ancient inhabitants of the circum-Mediterranean area.

Composed of eight diverse papers, this volume synthesizes recent research on human skeletal remains and their archaeological and historical contexts in this region. Utilizing an environmental, social, and political framework, the contributors present scholarly case studies on such topics as the region's mortuary archaeology, genetic investigations of migration patterns, and the ancient populations' health, disease, and diet. Other key anthropological issues addressed in this volume include the effects of the domestication of plants and animals, the rise of state-level formations, and the role of religion in society. Ultimately, this collection will provide anthropologists, archaeologists, and bioarchaeologists with an important foundation for future research in the Near East and eastern Mediterranean.
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Bioarchaeology and Behavior: The People of the Ancient Near East

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Bioarchaeology and Behavior: The People of the Ancient Near East by Megan A. Perry
English | 2012 | ISBN: 0813042291 | 212 pages | PDF | 4 MB

Bioarchaeology and Behavior: The People of the Ancient Near East
While mortuary ruins have long fascinated archaeologists and art historians interested in the cultures of the Near East and eastern Mediterranean, the human skeletal remains contained in the tombs of this region have garnered less attention. In Bioarchaeology and Behavior, Megan Perry presents a collection of essays that aim a spotlight on the investigation of the ancient inhabitants of the circum-Mediterranean area.

Composed of eight diverse papers, this volume synthesizes recent research on human skeletal remains and their archaeological and historical contexts in this region. Utilizing an environmental, social, and political framework, the contributors present scholarly case studies on such topics as the region's mortuary archaeology, genetic investigations of migration patterns, and the ancient populations' health, disease, and diet. Other key anthropological issues addressed in this volume include the effects of the domestication of plants and animals, the rise of state-level formations, and the role of religion in society. Ultimately, this collection will provide anthropologists, archaeologists, and bioarchaeologists with an important foundation for future research in the Near East and eastern Mediterranean.
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Desert Lake: Art, Science and Stories from Paruku

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Desert Lake: Art, Science and Stories from Paruku by Steve Morton, Mandy Martin, Kim Mahood, John Carty
2013 | ISBN: 0643106286 | English | 312 pages | PDF | 94 MB

Desert Lake: Art, Science and Stories from Paruku
Desert Lake is a book combining artistic, scientific and Indigenous views of a striking region of north-western Australia. Paruku is the place that white people call Lake Gregory. It is Walmajarri land, and its people live on their Country in the communities of Mulan and Billiluna.

This is a story of water. When Sturt Creek flows from the north, it creates a massive inland Lake among the sandy deserts. Not only is Paruku of national significance for waterbirds, but it is has also helped uncover the past climatic and human history of Australia.

The Walmajarri people of Paruku understand themselves in relation to Country, a coherent whole linking the environment, the people and the Law that governs their lives. These understandings are encompassed by the Waljirri or Dreaming and expressed through the songs, imagery and narratives of enduring traditions. Desert Lake is embedded in this broader vision of Country and provides a rich visual and cross-cultural portrait of an extraordinary part of Australia.
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Soft Target Hardening: Protecting People from Attack

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Soft Target Hardening: Protecting People from Attack by Jennifer Hesterman
2014 | ISBN: 1482244217 | English | 321 pages | PDF | 17 MB

Soft Target Hardening: Protecting People from Attack
Terrorist attacks occur daily and are increasingly being aimed at civilian populations around the world. Battlefield lines have been redrawn to include churches, schools, hospitals, and malls. This breach of moral boundary is shocking and invokes fear-two primary goals of terrorism.
Although there is an increase in soft target activity-or attacks on places of worship, study, and leisure-there is hesitation to explore such susceptibility in the United States. starts the national dialogue by providing case studies, best practices, and methodologies for identifying soft target vulnerabilities and reducing risk in the US. Offering deterrence and mitigation techniques from more than 275 sources, this comprehensive book:

Explores US cultural nuances contributing to the country turning a psychological blind eye toward soft target threats
Assesses the attractiveness of soft target threats presented by foreign and domestic terror groups and drug trafficking organizations
Analyzes the unique vulnerabilities of churches, schools, hospitals, malls, sporting and recreational events, and other soft targets
Gives an overview of soft target hardening tactics from global hotspots, including first-person accounts and photographs
Introduces the concept of effects-based hardening, derived from the military model of effects-based operations
Discusses emerging soft target challenges such as insider threats, kidnapping, and use of human shields
Evaluates the likelihood of the use of weapons of mass destruction against civilian-centric venues
is a must read for those who secure, own, and operate soft target facilities, and for citizens who want to protect themselves and their families from attack.
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Play Matters

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Play Matters (Playful Thinking series) by Miguel Sicart
2014 | ISBN: 0262027925 | English | 176 pages | PDF | 7 MB

Play Matters
What do we think about when we think about play? A pastime? Games? Childish activities? The opposite of work? Think again: If we are happy and well rested, we may approach even our daily tasks in a playful way, taking the attitude of play without the activity of play. So what, then, is play? In , Miguel Sicart argues that to play is to be in the world; playing is a form of understanding what surrounds us and a way of engaging with others. Play goes beyond games; it is a mode of being human. We play games, but we also play with toys, on playgrounds, with technologies and design. Sicart proposes a theory of play that doesn't derive from a particular object or activity but is a portable tool for being–not tied to objects but brought by people to the complex interactions that form their daily lives. It is not separated from reality; it is part of it. It is pleasurable, but not necessarily fun. Play can be dangerous, addictive, and destructive. Along the way, Sicart considers playfulness, the capacity to use play outside the context of play; toys, the materialization of play — instruments but also play pals; playgrounds, play spaces that enable all kinds of play; beauty, the aesthetics of play through action; political play — from Maradona's goal against England in the 1986 World Cup to the hactivist activities of Anonymous; the political, aesthetic, and moral activity of game design; and why play and computers get along so well.
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