Tag Archives: phenomenon

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Uncanny Valley in Games and Animation

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The Uncanny Valley in Games and Animation by Angela Tinwell
2014 | ISBN: 146658694X | English | 236 pages | PDF | 11 MB

The Uncanny Valley in Games and Animation
Advances in technology have enabled animators and video game designers to design increasingly realistic, human-like characters in animation and games. Although it was intended that this increased realism would allow viewers to appreciate the emotional state of characters, research has shown that audiences often have a negative reaction as the human likeness of a character increases. This phenomenon, known as the Uncanny Valley, has become a benchmark for measuring if a character is believably realistic and authentically human like. This book is an essential guide on how to overcome the Uncanny Valley phenomenon when designing human-like characters in digital applications.

In this book, the author provides a synopsis of literature about the Uncanny Valley phenomenon and explains how it was introduced into contemporary thought. She then presents her theories on its possible psychological causes based on a series of empirical studies. The book focuses on how aspects of facial expression and speech can be manipulated to overcome the Uncanny Valley in character design.

presents a novel theory that goes beyond previous research in that the cause of the Uncanny Valley is based on a perceived lack of empathy in a character. This book makes an original, scholarly contribution to our current understanding of the Uncanny Valley phenomenon and fills a gap in the literature by assessing the biological and social roots of the Uncanny Valley and its implications for computer-graphics animation.
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Blood and Violence in Early Modern France

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Stuart Carroll "Blood and Violence in Early Modern France"
Oxford University Press | 2006-07-03 | ISBN: 0199290458 | 384 pages | PDF | 5 MB

Blood and Violence in Early Modern France
The rise of civilized conduct and behaviour has long been seen as one of the major factors in the transformation from medieval to modern society. Thinkers and historians alike argue that violence progressively declined as men learned to control their emotions. The feud is a phenomenon associated with backward societies, and in the West duelling codified behaviour and channelled aggression into ritualised combats that satisfied honour without the shedding of blood. French manners and codes of civility laid the foundations of civilized Western values. But as this original work of archival research shows we continue to romanticize violence in the era of the swashbuckling swordsman. In France, thousands of men died in duels in which the rules of the game were regularly flouted. Many duels were in fact mini-battles and must be seen not as a replacement of the blood feud, but as a continuation of vengeance-taking in a much bloodier form. This book outlines the nature of feuding in France and its intensification in the wake of the Protestant Reformation, civil war and dynastic weakness, and considers the solutions proposed by thinkers from Montaigne to Hobbes. The creation of the largest standing army in Europe since the Romans was one such solution, but the militarization of society, a model adopted throughout Europe, reveals the darker side of the civilizing process.
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Computational Sensor Networks

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Thomas C. Henderson, "Computational Sensor Networks"
2009 | pages: 228 | ISBN: 0387096426 | PDF | 8,5 mb

Computational Sensor Networks
A model-based approach to the design and implementation of (CSNs) is proposed. This high-level paradigm for the development and application of sensor device networks provides a strong scientific computing foundation, as well as the basis for robust software engineering practice. The three major components of this approach include (1) models of phenomena to be monitored, (2) models of sensors and actuators, and (3) models of the sensor network computation. We propose guiding principles to identify the state or structure of the phenomenon being sensed, or of the sensor network itself. This is called computational modeling. These methods are then incorporated into the operational system of the sensor network and adapted to system performance requirements to produce a mapping of the computation onto the system architecture. This is called real-time computational mapping and allows modification of system parameters according to real-time performance measures. This book deals with the development of a mathematical and modular software development framework to achieve computational sensor networks.
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The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Audiobook)

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The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing [Audiobook] by Marie Kondo
English | January 6, 2015 | ISBN: 1494558947, ASIN: B00RC3ZGN4 | MP3@128 kbps | 4 hrs 50 mins | 273 MB
Narrator: Emily Woo Zeller | Genre: Nonfiction/Self-Help/Home Improvement
This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.
Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Audiobook)
Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list).

With detailed guidance for determining which items in your house “spark joy” (and which don’t), this international bestseller featuring Tokyo’s newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home—and the calm, motivated mindset it can inspire.

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The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Audiobook)

FREEDownload : The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Audiobook)

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing [Audiobook] by Marie Kondo
English | January 6, 2015 | ISBN: 1494558947, ASIN: B00RC3ZGN4 | MP3@128 kbps | 4 hrs 50 mins | 273 MB
Narrator: Emily Woo Zeller | Genre: Nonfiction/Self-Help/Home Improvement
This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.
Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Audiobook)
Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list).

With detailed guidance for determining which items in your house “spark joy” (and which don’t), this international bestseller featuring Tokyo’s newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home—and the calm, motivated mindset it can inspire.

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The Bad Citizen in Classical Athens

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Matthew R. Christ "The Bad Citizen in Classical Athens"
Cambridge University Press | 2006-10-02 | ISBN: 0521864321 | 262 pages | PDF | 3 MB

The Bad Citizen in Classical Athens
This book provides a fresh perspective on Athenian democracy by exploring bad citizenship, both as a reality and an idea, in classical Athens, from the late sixth century down to 322. If called upon, Athenian citizens were expected to support their city through military service and financial outlay. These obligations were fundamental to Athenian understandings of citizenship and it was essential to the city's well-being that citizens fulfill them. The ancient sources, however, are full of allegations that individuals have avoided these duties or performed them deficiently. Claims of draft evasion, cowardice on the battlefield, and avoidance of liturgies and the war tax are common. By examining the nature and scope of bad citizenship in Athens and the city's responses – institutional and ideological – to the phenomenon, this study aims to illuminate the relationship between citizen and city under the Athenian democracy, and more broadly, the tension between private interests and public authority in human societies.
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Nuts and Bolts for the Social Sciences

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Nuts and Bolts for the Social Sciences By Jon Elster
Publisher: C U P 1999 | 192 Pages | ISBN: 0521374553 , 0521376068 | PDF | 7 MB

Nuts and Bolts for the Social Sciences
This book is intended as an introductory survey of the philosophy of the social sciences. It is essentially a work of exposition that offers a tool box of mechanisms–nuts and bolts, cogs and wheels–that can be used to explain complex social phenomena. Within a brief compass, Jon Elster covers a vast range of topics. His point of departure is the conflict we all face between our desires and our opportunities. How can rational choice theory help us understand our motivation and behavior? More significantly, what happens when the theory breaks down but we still cleave to a belief in the power of the rational? Elster describes the fascinating range of forms of irrationality–wishful thinking, the phenomenon of sour grapes, discounting the future in non-cooperative behavior. He shows how these issues bear directly on our lives in such concrete situations as wage bargaining, economic cartels, political strikes, voting in elections, and court decisions involving child custody.
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The Obama Hate Machine: The Lies, Distortions, and Personal Attacks on the President

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Bill Press, "The Obama Hate Machine: The Lies, Distortions, and Personal Attacks on the President—and Who Is Behind Them"
English | ISBN: 0312641648 | 2012 | EPUB/MOBI | 320 pages | 1 MB

The Obama Hate Machine: The Lies, Distortions, and Personal Attacks on the President
In Toxic Talk, Bill Press exposed the ways in which the extreme right-wing media has done an end run around the American voting populace by exerting a disproportionate control over open political debate. In The Obama Hate Machine, Press returns to show how the Right has taken rhetoric to slanderous new levels in attacking the nation's forty-fourth president.

But presidents have always been attacked like this, right? Wrong. As the author shows, while presidents and presidential candidates routinely have been subject to personal attacks, the outright disdain Obama's extremist opponents have for the facts has inspired an insidious brand of character assassination unique in contemporary politics.

Obama was born in Kenya . . . Obama sympathizes with Muslim terrorists . . . Obama is a communist who wants to institute death panels and touch off class warfareThe extent to which these unfounded assertions have taken hold in the American mindset shows just how ruthless, destructive, and all-powerful the right-wing machine-hijacked by extremists in the media and fueled by corporate coffers-has become. The author reveals how corporate interests such as the infamous Koch Brothers continue to steer political coverage away from fact-based dialogue into the realm of hysteria. Bill Press also observes this phenomenon is not limited to the airwaves and provides an "I Hate Obama Book Club" list, calling out the scores of anti-Obama tomes-and even some from the Left-that have helped drag politics even deeper into the mud.

In his characteristic on-the-mark arguments sure to appeal to anyone on the Left or in the Center, Press shows how the peculiar nature of Obama-hating subverts issue-driven debate and threatens not only the outcome of the 2012 election but the future of the American democratic system.
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